Rockwell Automation Opens New Electric Vehicle Innovation Center in Silicon Valley
Industrial automation and information leader increases
differentiation for electric vehicle manufacturers, helping automakers
start and improve their EV production
SAN JOSE, Calif.–(BUSINESS WIRE)–Rockwell Automation, a leading solutions and services provider to the
automotive industry, today opened a new 8,000 square-foot Electric
Vehicle (EV) Innovation Center at 111 North Market Street in San
Jose, California, within its Information Solutions development facility.
The center will provide live manufacturing demonstrations, hands-on
trials utilizing new technology and events showcasing collaboration with
industry experts and Rockwell Automation partners.
Utilizing augmented and virtual reality modeling, the EV Innovation
Center provides automotive start-ups and established manufacturers an
environment to learn new technologies and standards, enabling them to
deliver electric vehicles to market faster, with less risk and at lower
The combination of Rockwell Automation technology with partner
technology is what makes the center unique. Specifically, Rockwell
Automation’s FactoryTalk InnovationSuite, powered by PTC, is an
unmatched integrated solution that combines software from PTC and
Rockwell Automation. Similarly, Eagle Technologies provides the battery
pack assembly machine, and FANUC furnishes robot technologies, both
integrated with Rockwell Automation technology.
Hirata, a turnkey assembly line builder, provides an assembly cell that
demonstrates electric drive unit assembly and testing. Emulate 3D,
Rockwell Automation’s simulation software, helps to prototype and test
machines before they’re built. teamtechnik performs functional testing
to confirm performance before building the drive into the electric
“With growing global consumer demand, electric vehicle companies are
challenged to meet aggressive production timelines,” said John Kacsur,
vice president, Automotive and Tire Industries, Rockwell Automation. “We
established the Electric Vehicle Innovation Center to expand their
possibilities and get their products to consumers quickly and at the
lowest possible cost, while operating more efficiently.
“It’s an immersive experience that helps customers develop and realize
The Connected Enterprise — our vision for smart manufacturing that
enables customers to leverage data and achieve positive business
outcomes,” said Kacsur. “With over 4,000 successfully designed,
installed and commissioned automotive manufacturing projects, Rockwell
Automation knows how to help EV manufacturers get to market faster and
better manage enterprise risks.”
Kacsur noted that the EV Center supports digitalization efforts not only
for auto and tire customers but for customers in all industries.
Customers are welcome to visit the EV Center and consult with industry
By 2040, it’s expected that 54% of new vehicle sales will be electric
vehicles, according to Bloomberg New Energy Finance. Batteries currently
represent a third of the cost of an EV. As battery costs continue to
fall, demand for EVs will rise, with up to 40 million new EV batteries
needed annually to power new vehicles.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company
dedicated to industrial automation and information, makes its customers
more productive and the world more sustainable. Headquartered in
Milwaukee, Wis., Rockwell Automation employs approximately 23,000
people, serving customers in more than 80 countries.
Emulate 3D and FactoryTalk are trademarks of Rockwell Automation Inc.