Marxent Announces 3D Design Tech for Retailers Courting Millennials
Social media teams for home goods retailers can shine on
Pinterest, Instagram with 3D Room Designer; “It’s how millennials want
to design – directly from photos”
LAS VEGAS–(BUSINESS WIRE)–Today Marxent announced that 3D Room Designer with Photo to Floorplan™
is now available to social media teams supporting DIY and furniture
retailers. It’s finally possible to create a constant stream of
picture-perfect inspirational content for Pinterest and Instagram feeds
without the expense and hassle of photography or Photoshop.
It takes 15 minutes or less to create a scene using 3D Room Design. A
social media team can easily create dozens of unique room designs on the
fly for ever-fresh content. It can also be used to craft campaigns that
compare the same room layout with different paint colors, rug sizes,
upholstery options, or other visual details.
Major retailers looking to provide the customer experience that
millennials demand are already using 3D Room Designer with Photo to
Floorplan to sell whole rooms and increase basket size by up to 50%.
There is an iPad-based version for in-store design services which can be
paired with Virtual Reality, and a self-service WebGL version for
“Starting with a photo — this is how 20- and 30-somethings want to shop
and how they want to design,” said Beck Besecker, Marxent’s CEO and
Co-Founder. “Instagram, Pinterest, and Houzz know that millennials are
acting on inspirational photos discovered through unbranded searches
(like “blue sofa” or “modern lamp”). Our data shows that they also want
to use interactive photos to plan an entire room or kitchen remodel.”
3D Room Designer sessions which start with an interactive inspirational
image convert at a 31% greater rate than sessions that rely on retailer
product catalogs alone. When it comes to millennials, retailers are
leaving money on the table by omitting design from the path to purchase.
“E-commerce giants are all investing in photo-based inspiration and
visual search because that’s how Millennials start shopping,” said
Besecker. “In a natural evolution, it’s now possible for retailers to
embrace the visual discovery process within their own e-commerce
ecosystems — bringing inspiration and the design process together into a
Marxent’s 3D Cloud also supports Augmented Reality, in-store Virtual
Reality, WebGL-based room design, 360 product spins for product detail
pages, product configurators, and 3D advertising.
To learn more about 3D Room Designer with Photo to Floorplan, 3D Cloud,
Virtual Reality for retail, or other Marxent software and services,
visit us at Shoptalk 2019, Booth #5128.
Marxent’s® 3D Cloud is the 3D product visualization platform and content
management system used by major retailers of furniture and building
products to reduce returns, sell bigger baskets and enhance the customer
experience. From 3D Room Design for iPad or Web to Augmented Reality,
Virtual Reality, 360 Product Spins, Product Configurators, 3D
Advertising and more, 3D Cloud enables shoppers to plan, visualize and
buy with confidence. Clients include Macy’s, Bob’s Discount Furniture,
American Furniture Warehouse, AZEK Building Products, and American
Wordmark. For more information, visit marxent.com.