First To Use Sharp Electronics' New High-Speed Video DSP Technology
CAMPBELL, CA., - Sharp Digital
Information Products and Videonics, Inc., today announced a
partnership to develop core Digital Signal Processing (DSP)
technology for future Videonics branded products.
Videonics is the first company
to use Sharp Digital Information Products' new DDMP (Data-Driven
Multimedia Processor) technology. "The power, speed,
and design advantages of Sharp's DDMP solution are an excellent
match for the kind of cost-effective, powerful, and flexible
designs Videonics products demand," said Videonics'
Vice-President of R&D, Steve Peters. "Because
DDMP design is straightforward, it's relatively easy to develop
and debug. This is an important consideration in the fast-paced
world of video production."
Videonics is known for using advanced
technology to achieve the highest price/performance in video
editing and processing equipment. Its mixers and video titlers
are industry standards in video production.
"DDMP is an extremely
capable high-speed data processor, especially suitable for such
tasks as video signal processing. Therefore, we are very encouraged
that DDMP has been adopted by Videonics, an eminent video editing
equipment manufacturer", said Dr. Souichi
Miyata, General Manager of the Media Processor Business
Development Project at Sharp Corporation in Tenri, Japan. "We
hope to build a strong partnership into the future with Videonics
in the area of new product development."
Videonics' Chief Technologist,
Mark Hahn, cited the power of the DDMP and
its design approach as key factors in its selection. "Sophisticated
manipulation of high-bandwidth video streams requires significant
processing power. The DDMP is the most cost-effective way wehave
found to achieve this kind of power. It replaces the hard tooling
expense and long lead time associated with ASICs. Sharp's 'flowgraph'
design methodology is a natural for hardware engineers."
"DDMP functions can be
altered by reloading its program, making it much more flexible
than traditional hardware or ASIC designs," Hahn continued.
"It is highly scalable, so adding processors increases
overall system throughput. Its clockless (asynchronous) design
simplifies board layout and reduces RF interference design headaches.
And we have had excellent support from Sharp in incorporating
this new technology."
ideonics is a leading designer of high-quality, affordable,
and easy to use digital video post-production equipment for
the broadcast, cable, business and industry video post-production
markets and the home video producer. Videonics products include
edit controllers, mixers, signal processors, character generators
and video editing software solutions. Its stock is traded in
the U.S. on the NASDAQ National Market System under the symbol
VDNX. More information on Videonics may be obtained from the
company's SEC filings, or by contacting the company directly.
Videonics press releases can be found on the company web site
About Sharp Digital Information
harp Digital Information Products is an innovator in standard
and custom high speed, low power parallel processors with various
performance ranges. Sharp Digital Information Products is a
proven leader in machine vision image processing products and
remote access camera systems. For detailed information, please
visit SDI's website at http://www.sharpsdi.com
With headquarters located in Huntington
Beach, CA, products from Sharp Digital Information Products
are marketed through a worldwide network of authorized distributors,
who provide sales, technical support and consultative services.