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RealNetworks and
Intel Collaborate to Deliver Enhanced Quality and Breakthrough
Performance of Streaming Media on the Web
Intel's Technology in RealSystem
G2 Provides Content Creators With a More Efficient Production
System, and Consumers With a Better Viewing Experience
PALM SPRINGS, Calif., - RealNetworks,
Inc. (Nasdaq: RNWK) and Intel Corporation announced an agreement
to further accelerate broad-scale deployment of next-generation
streaming media programming on the Internet and intranets. As
part of the strategic agreement, RealNetworks has licensed and
integrated Intel(R) Streaming Web Video software technology
into RealSystem(TM) G2. In addition, Intel will work with RealNetworks
to promote and market the technology to Web media authors.
Intel Streaming Web Video software is an integral component
of RealNetworks' RealVideo(R) G2, which will provide state-of-the-art
production efficiencies for creating next-generation streaming
video programming, and will deliver significant performance
and quality improvements to consumers. "Intel is continuously
developing technologies to advance consumers' media and Internet
experiences. Our agreement with RealNetworks is the latest instance
of Intel working with industry leaders to speed the delivery
of innovative technology to the marketplace," said
Craig Kinnie, Intel vice president and director, Intel
Architecture Labs. "The combination of Intel technology
and RealNetworks' solutions will lower the barriers to widespread
deployment of streaming media programming on the Web."
"We're pleased that Intel has chosen to join with RealNetworks
to further accelerate rapid adoption of next-generation streaming
media programming on the Web," said Len Jordan,
senior vice president, Media Systems, RealNetworks, Inc. "The
combination of Intel's compelling video software technology
coupled with RealNetworks' media delivery system will provide
tens of millions of RealPlayer users with new levels of streaming
media quality."
"The timing of RealNetworks' implementation of Intel's
latest technology in RealSystem G2 lends a significant edge
to the upcoming launch of our online video channel, INSTAVID,
enabling us to encode our content rapidly and economically while
creating an improved quality experience for our users,"
said Atlantic Records' SVP of New Media, Karen Colamussi.
"This combination is an important step in extending Atlantic's
ability to make mainstream broadcasting possible on the Internet."
For broadcasters, the combination of Intel Streaming Web Video
software and RealSystem G2 enables up to four times faster video
encoding than previous streaming media delivery systems (according
to RealNetworks benchmark testing*). For example, where you
previously needed multiple computers to encode live video, this
new technology, coupled with RealSystem G2 SureStream(TM), will
create a single file that scales from 5 Kbps to 1 Mbps in real-time
on a 400-Mhz Pentium(R) II processor-based system, while improving
video performance and quality.** The combination of Intel Streaming
Web Video software with RealSystem G2 streaming video capabilities
will also improve the decoding performance of streaming video,
providing new levels of streaming media quality to the broadest
range of personal computers. Next-generation (SMIL-based) programming
will also benefit from RealNetworks' integration of Intel's
technology by allowing the creation and playback of richer media
presentations.
About RealSystem G2
RealSystem G2 enables the highest quality audio and video
available on the Internet and corporate intranets today. A powerful
new music Codec provides a higher level of sound quality for
dial-up users, and new postfiltering capabilities create smoother
video images. The new SureStream feature provides a consistent
end-user experience across variable Internet connection speeds,
improving the audio and video quality. The addition of two new
media types, RealText(TM) and RealPix(TM), combined with support
for Synchronized Multimedia Integration Language (SMIL), enables
rich multi-stream programming to be delivered over typical modem
connections. RealSystem G2 (beta 2), which incorporates Intel
Streaming Web Video software, will be available within 30 days.
Shipping versions of RealSystem 5.0 and the beta 1 release of
RealSystem G2 are available at http://www.real.com/.
About the Agreement
Under this strategic agreement, RealNetworks and Intel are
joining forces to develop and promote rich media to the Internet
development community. In addition, Intel has worked closely
with RealNetworks to integrate Intel's technology into RealNetworks'
products. The Intel software technology involved enables playback
quality to scale up to the capability of the user's processor,
and makes video encoding possible on a PC in real time. More
information on the Intel software technology is available at
http://developer.intel.com/ial/SWV.
About RealNetworks
RealNetworks, Inc., (Nasdaq: RNWK), based in Seattle, WA,
is the recognized leader in the streaming media market. It develops
and markets software products and services designed to enable
users of personal computers and other consumer electronic devices
to send and receive audio, video and other multimedia services
using the Web. RealNetworks can be found on the World Wide Web
at http://www.real.com.
About Intel
Intel, the world's largest chip maker, is also a leading
manufacturer of computer, networking and communications products.
Additional information about Intel is available at http://www.intel.com/pressroom.
*Test unit is a 400 MHz Pentium(R)
processor-based II system with 128 MB RAM running RealNetworks
RealSystem G2 vs RealNetworks RealSystem 5.0 using sport video
content. For more information, contact RealNetworks.
**Performance tests and ratings are measured using specific
computer systems and/or components and reflect the approximate
performance of RealNetworks' products as measured by those tests.
Any difference in system hardware or software design or configuration
may affect actual performance. Buyers should consult other sources
of information to evaluate the performance of systems or components
they are considering purchasing. For more information on performance
tests and on the performance of RealNetworks products, contact
RealNetworks.
RealSystem, RealAudio, RealVideo,
RealText, RealPix, RealServer, RealPlayer, and SureStream are
trademarks or registered trademarks of RealNetworks, Inc. RealFlash
is a trademark of Macromedia, Inc. and RealNetworks, Inc. Macromedia
and Flash are registered trademarks of Macromedia, Inc. Intel
and Pentium are registered trademarks of Intel Corporation.
All other companies or products listed herein are trademarks
or registered trademarks of their respective owners.
SOURCE RealNetworks, Inc.
Web Site: http://www.real.com
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