Macromedia Unveils Dreamweaver Attain

Macromedia Unveils Dreamweaver Attain

Industry's First, Easy-to Use Web-Native Authoring Tool for Enterprise Learning

SAN FRANCISCO, - Macromedia, Inc.'s Interactive Learning Division ( http://www.macromedia.com/learning) today announced the industry's first visual HTML authoring tool designed for creating Web-based learning content. Built on the leading visual tool for professional Web site design, Dreamweaver(TM) Attain(TM) is the first Web authoring tool for instructional design that can quickly generate HTML-based learning Web sites.

A component of the Macromedia Attain Enterprise Learning System(TM), Dreamweaver Attain creates Web training content that is automatically integrated within an open enterprise learning system for tracking and reporting. "With Dreamweaver Attain, every corporation can now leverage the Web for training and generate tremendous savings in training costs and resources," said Debbie Richards, president of ANIMATRIX Computer Arts, a developer who created learning content for Compaq Computer Corporation. "Creating the online content for training purposes is the biggest hurdle corporations face. They've got the networks, they've got the bandwidth, and they've got the databases. They just don't have material in Web-native format for easy deployment, management and tracking. Dreamweaver Attain just gave them the key to unlocking online training as a new competitive advantage."

Next Generation Web Authoring for Learning
Developed for instructional designers, subject matter experts and Web developers, Dreamweaver Attain sets a new mark for ease of use, authoring productivity, Web-native interactivity and integration with Computer Managed Instruction (CMI) systems. Authors can easily create compelling Web-native content without the need for plug-ins or Java applets, making deployment as easy as launching a browser. Dreamweaver Attain offers:

Engaging Learning Content Dreamweaver Attain maximizes Web-native interactivity without compromising playback performance or integrity. Authors can add multimedia interactivity to Web-native learning content by taking advantage of the Action Manager(TM). The Action Manager controls complex behaviors without any programming. To add true media-rich learning to Dreamweaver Attain courses, authors can easily integrate modules created in Authorware(R) 5 Attain(TM).
Award-Winning Web Authoring Dreamweaver Attain is based on Macromedia Dreamweaver, the award-winning visual tool for professional Web site design. Dreamweaver Attain offers the productivity of a visual Web page layout tool, the control of an HTML text editor, and the power of Dynamic HTML and JavaScipt. Built for Web production, Dreamweaver Attain allows authors to verify playback on multiple target browsers while authoring. There is no need to save, play and re-author.
Superior Productivity Dreamweaver Attain features Knowledge Objects(TM) to quickly design compelling learning interactions with step-by-step assistance from wizards. Authors can choose which type of interaction they want to create from a visual library of interaction types. Experienced authors can create their own Knowledge Object templates to capture their best learning interactions for use later or by subject matter experts and novice authors, decreasing development time overall.
Simplified Web Development With Dreamweaver Attain, designers can manage content across a site, rather than page by page, achieving improvements in productivity. With link checking and library features, authors can extend changes made in one file to all pages within a site.
Integrated Results Tracking With one-button simplicity, Dreamweaver Attain's Knowledge Track(TM) feature can automatically track results to Pathware(TM) 3, Attain Enterprise Learning Essentials(TM), and generate reports to measure results on training and drive business decisions. Pathware 3 is a complete enterprise management system from Macromedia to centrally measure and report on student progress and performance.

"With Dreamweaver Attain, every corporation can now leverage the Web for training and generate tremendous savings in training costs and resources as a result," said Ian Richmond, president of Macromedia's Interactive Learning Division. "Dreamweaver Attain has the authoring benefits of Dreamweaver plus Knowledge Objects and the ability to hook into a learning management system, to track training activity anywhere at any time. And it's all done on the Web."

Pricing and Availability
Dreamweaver Attain for Windows 95 or Windows NT 4.0 or higher will be available this Fall at an estimated street price of US $799. Dreamweaver users can upgrade to Dreamweaver Attain at estimated street price of US $499. Interested parties outside North America should contact their local Macromedia distributor for pricing and availability. Dreamweaver Attain can be purchased online at http://www.macromall.com and through standard software distribution channels, including Ingram Micro, retail dealers and mail order. For the name of a Macromedia authorized reseller by geographic areas, call 1-800-326-2128 or visit the Web site, http://www.macromedia.com/learning for more information.

About Macromedia
Macromedia's mission is to add life to the Web. By providing its award-winning Web Publishing, Web Traffic, and Web Learning solutions to web designers, consumers, and the enterprise, Macromedia is delivering a completely new generation of Internet tools and technologies designed to transform the Web experience. Headquartered in San Francisco, Macromedia has more than 550 employees worldwide and is available on the Internet at http://www.macromedia.com. Macromedia also hosts one of the most engaging entertainment sites on the Web at http://www.shockrave.com.

NOTE: Action Manager, Attain, Attain Enterprise Learning System, Attain Enterprise Learning Essentials, Authorware, Dreamweaver, Knowledge Objects, Knowledge Track and Pathware are trademarks or registered trademarks of Macromedia, Inc., as indicated. Other company names, brand names and product names may be trademarks or registered trademarks of others.

SOURCE Macromedia, Inc.
Web Site: http://www.macromedia.com