Loop Media, Inc. Launches with Veteran Management Team from Disney, Vevo and Electronic Arts

BURBANK, Calif.–(BUSINESS WIRE)–Loop Media, Inc., a premium short-form streaming service that works
seamlessly for both businesses and consumers, announced its launch today
after operating in stealth for over two years. The company is led by a
proven team of tech, entertainment and media industry veterans working
to bring fans and artists closer together via a persistent streaming
experience. Loop is co-founded by Jon Niermann, CEO (former President,
Electronic Arts Asia and Managing Director, Walt Disney International
Asia); Shawn Driscoll, Head of Music Industry Relations (former
Executive Producer at Legends Studios in Burbank); and Philipp Pieper
(current CEO, Swarm Fund, former Founder, Proximic [acquired by
Comscore]). Other key managers include Aaron Burcell, COO (former VP of
Growth and Product Marketing, Vevo); Liam McCallum, CPO (former Head of
Digital, EA Asia); and Justis Kao, CCO (former Creative Director at
Farwest Entertainment).

Loop improves the entire viewing experience for premium short-form
content – including music videos, film trailers, game trailers and TV
clips – by enabling real-time interactions between venues, artists and
fans through the Loop Stick and Loop mobile app. Unlike existing
streaming services, Loop focuses on the venues and consumers in the
evolving frontier of digital out-of-home and provides complete
transparency for artists to create and realize revenues from content
streamed on devices both at home and in public venues.

“Loop plans to link in-home and out-of-home by entertaining consumers
watching at home, on-the-go or in public venues with others. We’ll work
with bars, restaurants, hotels, resorts, cruise lines, airlines,
stadiums and universities to make sure your Loop experience is available
wherever possible,” said Niermann. “After years in stealth, we’re proud
to finally launch what we believe is a game-changing proposition, made
possible by a small but incredibly talented team of entertainment, media
and tech leaders, artists and producers, with a vision for enjoying and
sharing great short-form content.”

Niermann spent over 22 years at Disney and EA including stints
overseeing the entire Asia-Pacific region for both companies. McCallum
helped formulate and expand EA’s digital content strategy into online
game platforms and the launch of the its first mobile games. Burcell is
a longtime Silicon Valley operator, having worked at high-profile
startups like WebTV (acquired by Microsoft), podcasting pioneer PodShow
and music video giant Vevo.

Loop raised nearly $10 million in seed funding, catalyzed by Dianne
Berry from Memphis, TN, and raised from a group of private investors
based in California, Tennessee and Florida. Berry serves on Loop’s Board
of Directors in addition to serving on various other boards and
philanthropies following a successful career in finance, and is still
actively involved with her MBA alma mater, Vanderbilt University.

Loop’s consumer app will be available later this year. To join the
waitlist for early access, please visit loop.tv.

About Loop Media

Loop Media, Inc., is an innovative premium streaming media company
building products and solutions for both businesses and consumers. Loop
Media is based in Burbank, CA. To learn more about Loop products and
applications, please visit loop.tv.

Contacts

Press:
Eunice Hwangbo
Eu[email protected],
858.736.5388

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