AWS and ViacomCBS Expand Strategic Agreement to Transform Content Creation and Delivery
Global media leader selects AWS as its preferred broadcast cloud provider to power one of the largest digital transformations in the media and entertainment industry
SEATTLE–(BUSINESS WIRE)–Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), and ViacomCBS (NASDAQ: VIAC) announced an agreement that makes AWS the preferred cloud provider for ViacomCBS’s global broadcast media operations. As part of the strategic agreement, ViacomCBS will migrate operations for its entire broadcast footprint, which spans 425 linear television channels and 40 global data and media centers, to the world’s leading cloud – one of the first such large-scale transformations in the media and entertainment industry. The migration will enable ViacomCBS to drive greater efficiencies and cost savings, simplify access to content for its licensing partners, and reliably deliver new viewing experiences to consumers by broadcasting and streaming content on any device.
ViacomCBS will leverage AWS’s industry-leading infrastructure and comprehensive cloud capabilities, including serverless, containers, databases, media services, analytics, and machine learning, to build a cloud-based broadcast and media supply chain operating model. This new cloud-based hub will help the broadcaster spin up new channels faster, dynamically assemble live content to optimize delivery over any distribution channel, add image and video analysis to applications, and automate workflows. ViacomCBS plans to use AWS Elemental media services as well as AWS machine learning technologies, including Amazon Rekognition (AWS’s service that adds intelligent image and video analysis to applications) and Amazon SageMaker (AWS’s service for building, training, and deploying machine learning models), to quickly scale video processing resources, automate workflows, and predict audience preferences. These capabilities will aid ViacomCBS in producing and streaming dynamic content and enabling efficient national and local news distribution on CBSN, CBS News’s 24/7 digital streaming service.
“We are expanding our strategic relationship with AWS to support our industry-leading technology and operations transformation,” said Phil Wiser, Executive Vice President and Chief Technology Officer at ViacomCBS. “With AWS, we will be able to automate and streamline our processes for content production, licensing, and distribution to consumer streaming services and innovate faster to deliver improved customer experiences. We are thinking and acting aggressively to build on the major disruptions that ViacomCBS is bringing to the market with our leading global content and services. AWS’s deep portfolio of services will help us unleash the power of content in new and interesting ways that benefit our advertisers, licensing partners, and streaming services.”
“We are excited to deepen our relationship with ViacomCBS to redefine video delivery of media and entertainment content for global audiences across any platform,” said Greg Pearson, Vice President, Worldwide Commercial Sales at Amazon Web Services, Inc. “Moving its broadcast media operations to AWS gives ViacomCBS the agility to lower costs, take advantage of new distribution models, and drive efficiency and innovation across its entire global media operations. Using AWS’s proven operational experience and unparalleled portfolio of services, ViacomCBS can create and deliver new video content experiences with the utmost reliability and reach audiences no matter what platform they use.”
About Amazon Web Services
For 14 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 175 fully featured services for compute, storage, databases, networking, analytics, robotics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 77 Availability Zones (AZs) within 24 geographic regions, with announced plans for 18 more Availability Zones and six more AWS Regions in Australia, India, Indonesia, Japan, Spain, and Switzerland. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
For more information about ViacomCBS, please visit www.viacomcbs.com and follow @ViacomCBS on social platforms.