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Thermofocus Thermometer Gets Thumbs Up on Safety

Safety Mom, Alison Rhodes, Chooses Kidz-Med Product to Feature on Broadcast Segment (January 21, 2009)

WESTON, FL -- (Marketwire) -- 01/22/09 -- Renowned national child safety expert, Alison Rhodes (The Safety Mom) has been featured in a broadcast segment on KTLA-TV, Los Angeles on Wednesday, January 21, 2009 as part of a continuing effort to raise awareness of safety in the home. As one of the country's leading child safety authorities, and founder of Safetymom.com (www.safetymom.com), Ms. Rhodes is conducting a nationwide media tour promoting safety resolutions for 2009.

Kidz-Med Inc., a subsidiary of American Scientific Resources, Inc. (PINKSHEETS: ASFX), is excited to announce that the Kidz-Med Thermofocus 5-in-1 Non-Contact Thermometer was chosen for inclusion in her segment. (See http://www.ktla.com/landing_morningnews/?Safety-Mom=1&blockID=191521&feedID=176)

Alison Rhodes has previously been featured on numerous television segments discussing child safety, heath and wellness and the benefits of "going green" including ABC's "Good Morning America," NBC's "The Today Show," ABC "World News Tonight," "Court TV," Oxygen's "The Gayle King Show," PBS' "Keeping Kids Healthy," Discovery Health's "Runway Moms," NBC's "Open House," CNN and CNBC.

Each month her newsletter, The Safety Scoop, and her blog, The Safety Chronicles, reach thousands of moms.


"I wanted to provide families with product options that would make their lives safer and ultimately more enjoyable. The Thermofocus fits these criteria and then some!" says Ms. Rhodes.

KTLA is owned and operated by TRIBUNE, America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting.

Further accolades

Earlier this week, Tecnimed slr received the 2008 Frost & Sullivan Technology Innovation Award for East European Temperature Monitoring Devices. The Italian manufacturer of Thermofocus, Tecnimed says the product is perfect for children and adults. The temperature measurement is quick, precise, hygienic, and safe and can be done with complete comfort. Mr. Francesco Bellifemine, inventor of the Thermofocus, wishes to express his gratitude on behalf of the honor.

About Kidz-Med, Inc.

A division of American Scientific Resources, Inc., Kidz-Med, Inc., was founded in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips." Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit www.kidzmed.com or, www.americansci.com.

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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