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Digiday Partners with Wochit for European Publishing Awards Social Video Initiative(October 02, 2017)
New York and London (PRWEB) October 02, 2017
Digiday Media and social video platform Wochit today announced a partnership that will bring original social video to enhance the first annual Digiday Publishing Awards Europe Gala. As part of the celebration, each of the award honorees' winning work will be the focus of a Wochit-produced, short-form video that is optimized for distribution across online, mobile and social channels.
Among the most influential award programs in the industry, Digiday's Publishing Awards recognize innovation, creativity and excellence in the fields of publishing, content marketing, advertising, advertising technology and video in Europe. The addition of social video strengthens the connection between the media company's digital and in-person experiences, enabling a holistic experience across properties and channels, including web, email, podcasts and print.
Commented Mike Madarasz of Digiday, “We're a modern media company and video is a modern way of storytelling. We're thrilled to be able to work with Wochit to tell the stories behind our publishing awards Europe winners."
“We are elated that Digiday, which has grown both in influence and reach across the media ecosystem, partnered with Wochit for this unique initiative that bridges the digital and the physical," said Dror Ginzberg, co-founder and CEO of Wochit. “We're confident that the addition of video will bring more attention to the great work of the winners', bringing them to life in a new way."
The Digiday Publishing Awards Europe Gala will be held October 4, 2017 at 7:00 p.m. at The Brewery in London.
Wochit is a video creation platform that empowers newsrooms, media companies and brands to expand audience engagement through the power of social video. Worldwide media brands such as Time Inc., CBS, USA Today, Gannett, Condé Nast, The Week, ProSieben, Singapore Straits Times, and Der Spiegel use Wochit to produce short-form videos around trending topics at the scale and speed required in the video-first, mobile era. With rights-cleared assets from AP, AFP, Reuters, Getty, and others, cloud-based editing tools and native uploads, horizontal and vertical videos are quickly created and distributed across all social and digital platforms. Wochit is among the 2016-2017 EContent Top 100 companies in the digital content industry as well as the the winner of both the Gutenberg Prize for its disruptive technology in the field of journalism and Digiday's Best Video Technology Innovation for its significant impact on publishers' bottom line. The Company is backed by ProSieben, Singapore Press Holdings' SPH Media Fund, Carlo de Benedetti, Redpoint Ventures, Marker LLC, Greycroft Partners, Cedar Fund, and Press Association. Wochit is based in New York, with offices in London and Tel Aviv. Find out more at http://www.wochit.com.
About the Digiday Awards:
The Digiday Awards programs are dedicated to recognizing innovation, creativity and excellence in the fields of publishing, content marketing, advertising, advertising technology and video. The awards programs are considered to be one of the most influential in the industry.
Read the full story at http://www.prweb.com/releases/2017/10/prweb14757702.htm.