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Yabu Pushelberg Partners with Cambria for Re- Design of Rogers Cup presented by National Bank Trophy(August 11, 2017)
For this week’s Rogers Cup, Canada’s top tennis tournament, world-renowned Canadian design firm Yabu Pushelberg partnered with Cambia to create an iconic new trophy design for the event. The champions in both Toronto and Montreal will lift the new trophies following the finals on Sunday, August 13th.
Yabu Pushelberg, founded by Canadians Glenn Pushelberg and George Yabu, is one of the most recognizable design firms in the world, with recent projects including the Canada Olympic House at the Rio 2016 Olympic Games and the Four Seasons New York Downtown.
“This is an exciting opportunity for our team to celebrate Canadian excellence and athleticism through design,” said George Yabu. “We want to capture the verve and history of the tournament through progressive use of materiality and sophisticated form.”
Cambria, a Silver Sponsor of Rogers Cup in both Toronto and Montreal, will provide quartz materials and state-of-the-art fabrication for the new trophies, Working from a distinctly Canadian perspective, the resulting design for the Rogers Cup trophy by Yabu Pushelberg is bold and sophisticated; succinctly representing the verve, passion and foundation of the storied tournament. The faceted, punchy upward trajectory of the maple leaf, slightly tapered at its base, is expressive of the drive for excellence and precision of the sport it celebrates.
Featuring both a Canadian theme and materials to reflect the long history and importance of Rogers Cup in Canadian tennis, the Trophy celebrates the country’s 150th anniversary year. A simple approach to materiality, made of subtly veined white Cambria quartz in their Ella Matte design, with a pitched cast-metal cap in gold or silver, highlights the best qualities of the stone. The faceted profile is elegant, striking and is instantly recognizable – a modern icon symbolic of victory for years to come.
“The spirit of this great collaboration really fits within Cambria’s core competency of design without compromise,” said Summer Kath, SVP of Design and Business Development for Cambria. “We thrive on crafting best in-class, high impact partnerships that drive innovation and purpose. Yabu Pushelberg was a natural fit and has pristinely demonstrated their high integrity and design excellence. The sophisticated, Canadian strong trophy design and everything it stands for makes us proud to be involved and look forward to the new iconic Rogers Cup symbol to take on a life of its own.”
Rogers Cup is the third-oldest tournament in all of tennis behind only Wimbledon and the US Open, with the first champion crowned on Canadian courts in 1881 for men’s and 1892 for women’s. There will be new trophies created for both the men’s and women’s singles and doubles champions, as well as the runners-up in each category.
“This is the perfect time for a new trophy as we celebrate Canada’s 150th anniversary this year and look ahead to the future,” said Karl Hale, tournament director, Rogers Cup Toronto. “We are thrilled and honoured to have two industry-leading design companies, Yabu Pushelberg and Cambria, collaborate to produce what we know will be a world-class trophy. Rogers Cup is one of the most prestigious tournaments on the professional tours and we hope this trophy will not only serve to elevate the event, but also become synonymous with Rogers Cup and Canada. We can’t wait to see who will be the first champions to hold the new trophies.”
The new trophies were initially unveiled at special events in both Toronto and Montreal. Rogers Cup presented by National Bank will bring the best tennis players in the world to Canada this summer, with the 125th anniversary year of the women’s tournament running from August 5-13, 2017 at Aviva Centre in Toronto and the stars of the ATP World Tour at Uniprix Stadium in Montreal from August 4-13, 2017. For more information, please visit rogerscup.com and couperogers.com.
About Rogers Cup presented by National Bank
Rogers Cup presented by National Bank is a Tennis Canada owned and operated world-class tournament celebrating its 125th anniversary of the women's event from August 5-13, 2017 at Aviva Centre in Toronto and its 137th anniversary of the men's event from August 4-13, 2017 at Uniprix Stadium in Montreal. As a WTA Premier 5 tournament, ATP World Tour Masters 1000 tournament, and US Open Series event, Rogers Cup presented by National Bank will showcase the world's best players. Rogers Cup presented by National Bank is the third-oldest title in tennis, behind only Wimbledon and the US Open. For more information and tickets visit www.rogerscup.com.
About Tennis Canada
Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation. We value teamwork, passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier Rogers Cup presented by National Bank WTA and ATP World Tour events, 10 professional ITF-sanctioned events and financially supports 12 other professional tournaments in Canada. Tennis Canada operates national junior training centres/programs in Toronto, Montreal, Vancouver, and Calgary. Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams. Tennis Canada invests its surplus into tennis development. For more information on Tennis Canada, please visit our website at www.tenniscanada.com and follow us on Facebook and Twitter.
About Yabu Pushelberg
Founded in 1980 by George Yabu and Glenn Pushelberg, Yabu Pushelberg is now one of the most recognized design firms worldwide. The firm’s multidisciplinary approach has evolved to encompass all aspects of design, including many product collaborations; each new venture reflects an edited approach that continuously shifts between the rational and the intuitive.
Recognized as design industry innovators, George Yabu and Glenn Pushelberg have earned countless accolades for their work and contribution to international design excellence, including their appointment as Officers for the Order of Canada. With studios in Toronto and New York and current projects in over sixteen countries, attention to detail and a spirit of exploration remains a hallmark of the firm.
Cambria is the only family-owned, American-made quartz producer. Made from 93% pure, natural quartz, one of the hardest and most durable minerals on earth, Cambria is handcrafted from start to finish for the absolute highest quality and the perfect combination of gorgeous design, incredible durability and sustainability. There are over 140 innovative designs to choose from ranging in color, tone and exceptional depth and movement, now available in the new revolutionary Cambria Matte™ low-sheen finish. All Cambria designs, are 100% nonporous, scratch and stain resistant and maintenance-free – never needing sealing, polishing or reconditioning – and carry a Lifetime Limited Warranty. Although commonly used for kitchen countertops and bathroom vanities, fabrication of Cambria allows for additional applications beyond countertops such as flooring, wall cladding, tiling, shower stalls, custom tables, furniture and accessories.
Cambria is responsibly mined with every quarry site fully restored after quartz extraction, and the company – based in Le Sueur, Minnesota – recycles 100% of its water used in manufacturing and fabrication, saving an estimated 1.6 billion gallons annually. Cambria has evolved into an overarching lifestyle brand inspiring customers and setting industry trends with the bi-annual Cambria Style magazine, reaching 935,000 + readers per year. For more information, please visit www.CambriaUSA.com and follow #CambriaQuartz on social media:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/ca2f0e02-72fd-4351-9dc6-966f263eabc1
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5b9655bd-cb76-43e2-86e1-2ec79863e67d
CONTACT: Eloise [email protected]