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The Kangaroo Project will be kicking off its fifth annual public service announcement (PSA) competition with the unveiling of this year?s theme: domestic violence prevention. The Project is looking for people to submit boards for this year?s television PSA competition.
The Kangaroo Project is the creative brainchild of the non-profit Sean Francis Foundation (SFF). It is a first-of-its-kind competition that focuses on a single PSA ? from concept through completion ? with a predetermined cause-related theme. SFF is partnering with Cornerstone, Minnesota whose mission is to prevent domestic abuse by offering a comprehensive continuum of services such as a 24-hour helpline, an emergency shelter, supportive housing, individual advocacy and life skills. Cornerstone?s mission supports children and adults to live violence-free lives.
The Kangaroo Project is a two-pronged competition. First, the Concept Competition is held (entry deadline June 9th) ? individuals submit storyboards and scripts to support the most effective call to action on the selected theme ? this year is domestic violence prevention. The competition entries are completely anonymous during judging so that the concepts are judged on the merits of the actual concept itself rather than the pedigree of the entrant.
Two judging panels, comprised of top advertising and production professionals from around the country, will base their deliberations on idea concept and development; written presentation of concept; relevance of the proposal; and feasibility of implementation.
This is followed by the Director Competition (entry deadline August 4th), from which a director will be selected based on submitted directorial treatments. As in the Creative Competition, the treatments are based on creativity and merit and don?t necessarily have to be submitted by an experienced director. The national ad agency creative directors and producers that judge are looking for the individual that brings the most compelling treatment to the winning concept. The winning treatment will be announced in early August, and the spot will premiere at the Minnesota Advertising Federation?s ?The Show? in October.
Beyond fostering the creation of worthwhile PSAs, The Kangaroo Project?s secondary goal is to mentor people in the craft of television commercial production. Each year, experienced crew members mentor apprentices (?Joeys?) during the production of the selected spot. Julie Hartley, Sean Francis Foundation president and film producer explains, ?The goal is to train new talent by giving them an opportunity to work with a professional team in a professional environment and to encourage the creative community to take a leap forward in their careers.?
Previous themes include organ donation, youth HIV/AIDS awareness, and safe and courteous driving. The 2002 topic was motorcycle safety, due to the fact that SFF memorializes Sean Francis, who was killed in a motorcycle accident in 2000 at the age of 20. The winning PSA?s have aired extensively in Minnesota and several other states, and have been recognized at the Houston Worldfest awards program, the Telly Awards, the Summit Creative Awards, the Regional Emmy Awards and the Association of Independent Graphic Artists.
For more information on the Kangaroo Project, go to www.kangarooproject.com or contact Kirk Hokanson at 612/617-0000. To learn about domestic violence prevention go to www.cornerstonemn.org
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