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Facebook's Audience Network: What It Means For Mobile Ads
Facebook, the social media giant that has already made a large dent in the mobile ad ecosystem, today showed it has no plans to stop the momentum: Welcome, Audience Network. Before today, there were already several factors working in Facebook¯¯¯s favor: its reach among avid social users, its engaged and captive audience, and its trove of affinity data, which my colleague Nate Elliott talks more about in his blog post here. What could make this Audience Network important in the mobile ad world? It has the potential to execute against the integrated formats and personalized targeting required for mobile ads to succeed.
|Facebook's Audience Network: What It Means For Mobile Ads|
Related Keywords:Jennifer Wise Facebook, Audience Network, Communication design, Graphic design
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