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SungardASVoice: Three Things Businesses Can Learn From The Decline Of American Idol

By DMO Affiliate
Thirteen years into its prime-time run, “American Idol¯¯¯ is a brand in decline. But the kinds of things the show can do¯¯¯and, in some cases, is doing¯¯¯to change its fortunes can serve as an example to other businesses, as well. So, what can businesses learn from “American Idol¯¯¯s¯¯¯ downward slide? Experts say lessons include: Stay distinctive; listen to your critics; and constantly reassess your brand. Branding expert Karen Post says "Most brands get stale over time, especially if your audience is impacted by trends, fashion and pop culture. American Idol¯¯¯ is feeling like a light blue leisure suit instead of an ‘it¯¯¯ persona in the latest runway look. Brands need to stay relevant.”
SungardASVoice: Three Things Businesses Can Learn From The Decline Of American Idol





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Related Keywords:American Idol, Music competitions, Talent shows, Communication design, Graphic design, The X Factor, Pop Idol

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  • SungardASVoice: Three Things Businesses Can Learn From The Decline Of American Idol by DMN Editorial at Apr. 18, 2014 11:55 pm gmt

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