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Video: Why CMOs Must Change Their Plans For Facebook

By Clip Syndicate
CMOs have been sold on the belief that they must build up a large, highly engaged community on Facebook and only then will they see a return on investment from their social advertising spend. This is true to an extent but it has had the adverse effect of creating a glut of boring, stale ad copy and wall posts that are primarily aimed at generating likes and shares. This outdated model of Facebook marketing does little to drive consumer actions and generate new business.

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Related Keywords:David Serfaty, Forrester Research, Matomy Media Group, United States, Communication design, Graphic design, Internet marketing

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  • Video: Why CMOs Must Change Their Plans For Facebook by DMN Editorial at Mar. 11, 2014 10:01 pm gmt

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