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The Rise of the Approachable Expert


The Rise of the Approachable Expert
With the exponential growth of video, voice over and audio have become increasingly important aspects of production. Formerly limited to radio and TV spots, today voice is an integral part of productions of all kinds and formats - from a 15 second YouTube ad, to the audio instructions for e-learning platforms, to the characters behind video games and even the voices behind new AI assistants. But as voice has become more integrated into daily life, there has been a movement toward a more customized, personable tone - more closely resembling a knowledgeable friend than that of a professor. Read More

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