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A+E Networks Selects Rentrak For Its Advanced Demographics Ratings Currency
PORTLAND,Ore., Sept. 18, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a TV Essentials contract with A+E Networks for its six top network brands: A&E, HISTORY, Lifetime, H2, bio and Lifetime Movie Network.
"Rentrak's advanced TV measurement tools, marrying set top box data with Polk and Mastercard product consumption data, will enable our sales teams to demonstrate our networks' audience value far beyond the traditional demographic measures," said Mel Berning, President, Ad Sales, A+E Networks. "We're excited to bring these increased accountability and ROI measures to our advertisers."
"Rentrak is pleased that a leading cable network group is championing our Advanced Demographics ratings," said Chris Wilson, president of national television at Rentrak. "We look forward to being a strong partner as they seek to advance television selling and buying norms."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About A+E Networks
A+E Networks LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDsto gaming and educational software. A+E Networks is comprised of A&E, Lifetime, HISTORY, Lifetime Movie Network, bio, H2, HISTORY enEspanol, Crime & Investigation Network, Military HISTORY, Lifetime Real Women, A&E IndieFilms, A+E Networks International, A+E Networks Digital and A+E Networks Consumer Products. A+E Networks channels and branded programming reach more than 300 million households in over 150 countries. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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