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National Ad Agency Simplifies Marketing Strategy With Virtual 'In-House' Department

Celeste/DanilesAd&Des (May 05, 2010)

EUGENE, Ore., May 5 /PRNewswire/ -- Celeste/Daniels Advertising and Design has announced the launch of a new national service, "Virtual In-House Agency," that simplifies the entire process of developing and implementing a creative marketing and advertising plan for all types of businesses.

"For the past 11 years, I have found that working with Celeste/Daniels is like having our own 'in-house' advertising department," says Vonda Hutchinson, Director of Sales and Marketing for Wonder Valley Conference Center in California. "They handle the campaign development, video production, photography, graphic design, public relations and media buying, allowing me the time to concentrate on sales. The fact their offices are in another state has never been an issue because they are very accessible, including in-person visits when they are needed."

With an intimate working partnership between Celeste/Daniels' creative team members and company managers, a collaborative bond is formed that goes far beyond the usual agency/client relationship and drives sales in the right direction.

"We find that most managers and Marketing Directors do not prioritize the time to develop a successful marketing plan or coordinate the full advertising campaign needed to convert that plan from concept to sales," said Julie Celeste, Managing Director of Celeste/Daniels Advertising. "By blending a company's vision with our agency's passion for becoming an integral part of their success, we are able to bring new creative energy to a company. Our dedicated professionals, working virtually, are able to complete the same tasks of an in-house ad department, with increased creativity and production efficiency. A major plus is that budget items related to employee costs can now be allocated to the marketing budget."

Since 1999 when Celeste/Daniels was established, Julie Celeste and agency President and co-founder Dan Pimentel have been contacted by numerous companies who relate that they tried to develop their advertising with office staff or by hiring website and graphic designers on a per job basis. The result was a slow, complicated, non-coordinated process that depleted valuable company resources needed to generate revenue.

Celeste/Daniels is a full-service creative agency that promotes all types of businesses, including tourism, retail, health care, hospitality, food service and wineries. However, since Pimentel is a licensed private pilot who flies the company plane on agency business, the aviation/aerospace sector is a specialty of Celeste/Daniels. "We have a full understanding of aviation and its many regulations and intricacies, and provide great value to aviation businesses because those companies do not have to explain their product or service to us," Pimentel said.

And with the experience of Celeste as a former owner of two businesses promoting the arts, the agency is also strongly invested marketing non-profit performing arts companies, including Fresno Grand Opera, who has presented Andrea Bocelli in concert three times.

For more information on the new "Virtual In-House" advertising agency service or to discover how Celeste/Daniels Advertising can eliminate the usual frustrations of advertising campaign development, visit or call Julie Celeste at (541) 344-2308.


Julie Celeste, 541.344.2308, [email protected]

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SOURCE Celeste/Daniels Advertising and Design

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