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StarHub Expands Mobile TV Service for 3G and iPhone with Envivio 4Caster C4

CA-Envivio-StarHub (May 05, 2010)

SOUTH SAN FRANCISCO, Calif., May 5 /PRNewswire/ -- Envivio Inc. today announced that StarHub has installed the Envivio Mobile TV head-end featuring the 4Caster??? C4 Three Screens encoder/transcoder, from Envivio, to extend the reach of the "StarHub TV on Mobile" service to more 3G mobile customers, including those using the iPhone. The encoding solution has also enabled StarHub to further enhance the efficiency of network resources in delivering its mobile TV service, which offers 25 premium branded channels of news, lifestyle, documentary and entertainment programs.

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"To support hundreds of different 3G handsets for the streaming of 25 cable TV channels on mobile, it is important for us to make TV-viewing on mobile devices as seamless as that on television for customers," said Ms Yeong Mun Ling, Vice President, Business Development and Integrated Applications, StarHub Ltd. "After deploying Envivio's 4Caster C4 encoder, we are able to greatly reduce the complexity at our headend, using a single platform to encode signals for both 3G and HTTP content streaming. In addition, the H.264 Extreme Compression from Envivio ensures high picture quality, so our customers can enjoy the best mobile TV viewing experience even on the most sophisticated playback devices such as the iPhone."

The 4Caster C4 encoder/transcoder encodes and protects the content in multiple profiles to enable Apple's http live streaming technology. The adaptive live streaming combined with Envivio's H.264 Extreme codec enables the delivery of the best picture quality regardless of fluctuations in network bandwidth.

At the same time as it is encoding for iPhone users, the 4Caster C4 system also streams the same content directly to other 3G handsets. Advanced features such as network-aware rate control and video display aspect ratio management help to ensure the best quality of experience for customers. StarHub subscribers with a 3G device access the mobile TV channels via StarHub's mobile TV client installed on their phone or through a designated portal in their phone.

"StarHub is setting a compelling example for service providers operating in competitive markets," said Envivio CEO Julien Signes. "The fact that they have chosen the 4Caster C4 attests to the value service providers place on the flexibility our solutions offer. StarHub is able to immediately satisfy its existing 3G customer base with a high quality TV service and at the same time provide a top quality service for its iPhone customers."

The 4Caster C4 convergence encoding platform provides video compression for all Three Screens of consumer video ??? TVs, PCs and mobile devices ??? from a single platform. Designed to enable fixed line and mobile network operators to deliver content simultaneously across the full range of consumer devices, the 4Caster C4 is able to take multiple channels of content and encode them simultaneously to deliver multiple mobile TV profiles, multiple Internet TV profiles, or SD and HD IPTV profiles.

For more information about Envivio Three Screens delivery solutions for Mobile TV and iPhone, visit

About Envivio

Envivio makes the world's video content universally enjoyable by all viewers, on any device, across any network, at any time. Now in its second decade as a respected leader in the development of video convergence solutions, Envivio has amassed dozens of patents, pioneered video-over-IP methods, and continually led with support for emerging technology. Today Envivio solutions deliver millions of content streams to hundreds of different styles of mobile phones, set top boxes, and PC platforms, on behalf of content owners, telecom operators, cable and satellite companies and mobile service providers in every market in the world. Deployment and support are backed by a global staff that is familiar with local technical, regulatory and market guidelines encountered around the world. Envivio is headquartered in South San Francisco, California and has offices in Rennes, France; New York, New York; London, England; Beijing, China; Singapore and Tokyo, Japan.

Envivio is a registered trademark of Envivio Inc. All trademarks used herein, whether recognized or not, are the properties of their respective companies.

SOURCE Envivio Inc.

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