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DutchView, Netherlands' Market-Leading A/V Services Provider, Chooses Snell Alchemist Ph.C HD

(March 05, 2010)
DMN Newswire--2010-3-5--DutchView, a leading Netherlands audio/visual services company, has purchased Snell's Alchemist Ph.C HD motion-compensated standards converter as part of a significant upgrade to the company's conversion capabilities. The Alchemist Ph.C HD is the latest example of DutchView's longtime commitment to offer only the absolute state-of-the-art in format and standards conversion services. 

"At DutchView, we strive to serve as our clients' technical media partner for every aspect of recording, processing, storage, and distribution of audio/visual content. As such, we are determined to deliver the absolute highest-quality results," said Henri van den Broek, post-production facility manager for DutchView. "Alchemist Ph.C HD is an important part of this strategy and will enable us to exceed our clients' expectations as they continue to demand high-quality conversion output for all types of broadcast content." 

With clients including some of the Netherlands' largest production houses and involvement in more than 1,500 television productions annually, DutchView is the leader in its market for production and post-production services. The Alchemist Ph.C HD anchors the copy center within the company's post-production arm, DutchView PostProduction BV, providing a wide range of conversion services including 1080 50i to 1080 59.94i, PAL to NTSC, up- and down-conversion between SD and HD, and aspect ratio conversions. DutchView also purchased the Alchemist Ph.C HD's FilmTools option for handling frame-based content as well as the integrated Dolby® E audio handling, which will broaden the company's ability to serve its film-based clients and those with advanced audio requirements.

"For almost 30 years, we have stayed on the forefront of conversion technology by offering the state-of-the-art in conversion systems as they become available. We were first in our market to offer motion compensation conversion 15 years ago, when we purchased a Snell Mach 1 converter ? so you could say we have a lot of experience in this area," said van den Broek. "And now, with so many customers asking for up-, down-, and transconversion of materials from SD to HD, Alchemist Ph.C HD is the next logical progression for us since it provides the absolute highest-quality standards conversion available. The system provides exactly the results we're looking for with content ranging from Formula 1 racing events and football to HD-produced operas and cultural programs."

About the Alchemist Ph.C HD
The Snell Alchemist Ph.C HD is the product of extensive research into the exacting demands of HD frame-rate standards conversion, producing converted HD outputs of unparalleled quality and clarity that are virtually indistinguishable from the original input. The high-quality output is a direct result of Snell's Emmy® Award-winning Ph.C motion measurement technology, optimized to prevent the motion-related artifacts that are commonly associated with standards conversion in HD video.

More information about the Alchemist Ph.C HD standards converter and other products from Snell is available online at   

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About DutchView:
DutchView strives to be the technical media partner for recording, processing, storage, and distribution of audiovisual content. The company designs systems and workflows, and also organizes the implementation and control of the technique and broadcast processes. DutchView facilitates a large number of companies in the broadcasting industry as well as a growing number of non-broadcasting clients. DutchView provides the image and sound recording for television, radio, and the Internet. From small-scale broadcasts to large-scale studio shows and from Internet broadcasts to music festivals, DutchView provides services for more than 1,500 television productions annually. For more information, visit

About Snell:
Snell is a leading innovator in the digital media market. The company provides customers with a comprehensive range of solutions for the creation, management, and distribution of content, as well as the tools necessary to transition seamlessly and cost-effectively to digital, HDTV, and 3Gbp/s operations. Snell's Emmy® Award-winning image processing, live production, automation, and infrastructure technologies provide customers with the ultimate flexibility, operational efficiency, and ROI required in today's multi-screen world. Headquartered in the U.K., Snell serves more than 2,000 active customers in more than 100 countries through a worldwide team of sales and support personnel. More information is available at

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