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ASSIMILATE Congratulates Post-Production Artists for Their Work on Films at Sundance 2017


ASSIMILATE Congratulates Post-Production Artists for Their Work on Films at Sundance 2017
At the Sundance Film Festival 2017 in Park City, Utah (January 19 - 29), the roster includes filmmakers whose post-production companies used ASSIMILATE's SCRATCH(r) post-production tools in their digital workflows. ASSIMILATE is extremely pleased to congratulate its customers for their creativity and artistry in the following films and documentaries in the following Sundance categories. Read More

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PNY's Partner, NextComputing, Showcases Portable Professional VR Development Solution at CES Global Press Event
PNY's Partner, NextComputing, Showcases Portable Professional VR Development Solution at CES Global Press Event
NextComputing will present its deployable virtual reality development solution at the Gigabyte(tm) CES pre-show Global Press Event, January 4, 2017, at Caesar's Palace in Las Vegas. This solution combines the power and flexibility of NextComputing's Radius Edge portable workstation computer with a Gigabyte motherboard, NVIDIA(r) Quadro(r) VR-Ready graphics, and professional VR applications such as Assimilate SCRATCH VR and Autodesk LIVE. Visitors will be able to experience these solutions at the Global Press Event on the Oculus Rift HMD. This combination of VR technology enables media producers and virtual design & construction professionals to develop virtual content with minimal setup, and provides the performance needed to step inside their design and better communicate their vision. Read More
Feature:
Content Insider #500 - Tomorrow's Entertainment
Content Insider #500 - Tomorrow's Entertainment
Every year folks peek behind the curtain and tell you what stuff is going to take place next year and what technologies/products are going to succeed...and fail. Jeezz might as well skip the year. Not me. Nope I want to give you an idea of what the tomorrow way out there is going to look like 25 years from now, specifically entertainment. That way if you make money in the industry you can speed up or adjust your course to be ready to succeed in a big way. If you're just an entertainment consumer then you can prepare yourself for how good things are going to be. If I'm a little wrong come back in 25 years and I'll graciously accept your gottcha comment. If you ignore my crystal ball projections do it at your own peril! Read More
Personal Profile:
Templestone Productions Shoots Candlelit Concerts for Music Documentary with Micro Studio Camera 4K
Templestone Productions Shoots Candlelit Concerts for Music Documentary with Micro Studio Camera 4K
At Dallas based Templestone Productions, Brad Ballew's main goal is to help his clients tell their story. He recently had the opportunity to shoot a unique concert series for a music documentary featuring the Irish choral group An├║na. The group sings a cappella arrangements of traditional and ancient texts from around the world. To keep the quality of his shooting high but his travel kit light, Brad purchased Blackmagic Design's Micro Studio Camera 4K. Read More
Feature:
Animal Creates the Haunting Light of Echo Torch in SCRATCH
Animal Creates the Haunting Light of Echo Torch in SCRATCH
It's clear that creative genius is at work in "Echo Torch," a visually stunning, twenty-minute short, a co-venture of by Chris Preksta of Mercury Man Pictures, Animal, and Steel Town Entertainment. "Echo Torch" tells the story of a photographer who creates an electrical torch that reveals a hidden world layered upon on our own. It's filled with revelations of the past, beautiful spirits, strange creatures, and dangerous phantoms. Read More
Project Profile:
Blackmagic Design Helps Make Vancouver Fashion Week's Runway a Front Row Experience with Immersive 360 Video Streaming
Blackmagic Design Helps Make Vancouver Fashion Week's Runway a Front Row Experience with Immersive 360 Video Streaming
The pairing of fashion and technology is becoming more commonplace, especially where 360 degree video is concerned. Picking up on the latest trend, the Vancouver Fashion Week event organizers had seen the success of the New York Fashion Week 360 video stream and hired Canadian-based virtual reality (VR) experts Time Technologies to stylize a 360 video plan for their upcoming 2017 Spring/Summer event. Read More
Technology:
Content Insider #496 - VR Progress
Content Insider #496 - VR Progress
VR film work - educational, documentary, entertainment and even marketing - has grown faster than the pioneers expected and it's only getting better and more exciting. All of the tools are getting better, faster, less expensive faster than industry forecasters predicted. Try even the basic (cheap) tools and you'll understand why once you watch it you want more. The good shooters and producers are delivering for the immersion hungry audience and learning that while it's great it doesn't meet everyone's needs the same way. The VR filmmakers are more than just creative in what they deliver, they're creative in how they get from concept to something you can don an HMD and enjoy. They're doing a lot of work-around activity to satisfy an increasingly sophisticated audience. Read More
Project Profile:
Pietro Villani Uses Blackmagic Production Camera 4K To Capture "Like Cotton Twines"
Pietro Villani Uses Blackmagic Production Camera 4K To Capture
"Like Cotton Twines" is an independent feature film that follows Micah, an American volunteer who goes to Ghana to teach and experience his mother's homeland. Micah teaches at a school in a village where he meets Tuigi, a smart 14-year-old student. Tuigi's fate is changed when her family must atone for an accident committed by her father and by custom she must abandon her education and become a Trokosi, a religious sex slave. Directed and written by Leila Djansi, "Like Cotton Twines" explores how Micah fights against the tribal culture to try and save Tuigi. Read More
Product Review:
A Close Look at The Panasonic AG-UX90 Camera
A Close Look at The Panasonic AG-UX90 Camera
For the last couple of weeks I have had a chance to test the new AG-UX90 camera from Panasonic. The lightweight camera is great for the photog on the go or for those doing documentary work. Should you grab this camera? I run down the great, and not so great features of the camera, in this review. The camera captures images on a 1-inch CMOS sensor, which ends up giving the user a better depth of field than other cameras you'll find in this price range. It isn't a full frame sensor, but then again, this camera isn't designed for DSLR fans, or those planning on shooting a feature film. Read More
Case Study:
Bern Universitys Applied Sciences builds communication training stations and completes workflow with LMS, MAM and P5 Archive
Bern Universitys Applied Sciences builds communication training stations and completes workflow with LMS, MAM and P5 Archive
Communication training is a core part of many industries as well as educational institutions. For customer contact, management, patient communication and many other scenarios, interactive training of these skills is needed. At Bern University of Applied Sciences in Switzerland, communication training of medical students with the goal of improving patient communication has been part of the curriculum for many years. Recently, a new infrastructure was built to streamline the trainings and their management. The solution was built around a centralised media asset management (MAM) server to allow for efficient workflow automation, including archiving. The video recording stations were built using highly reliable components and a web application was developed to allow remote control and tagging from iPads. Integration with existing planning tools was implemented to significantly reduce the management overhead of the training program. Read More
Technology:
Content Insider #494 - VR Film Work
Content Insider #494 - VR Film Work
Shooting, producing a VR film sounds terribly romantic. Heck filmmaking itself sounds like a whale of a lot of fun rubbing elbows with studio bigwigs, stars, living the fast life...what could be a better way of making a fab living? Ask most filmmakers and they'd probably say just about anything would be more "fun" because it's a lot of work juggling everything to educate, entertain your audience. VR film production is even worse because you're venturing into a totally new area where the viewer suddenly is part of the action and if you think actors are unpredictable viewers are worse. And there's no safety net because it's a new frontier. Hard, exciting but talented people are mastering the new arena for people to enjoy. Read More
Project Profile:
DP Vance Burberry Captures the Darkness and Light of Infidelity and Reconciliation
DP Vance Burberry Captures the Darkness and Light of Infidelity and Reconciliation
How does one go from working in theater in Australia, to working as a lighting designer for national U.S. rock concert tours, to working as an electrician on film sets, to becoming a successful DP having shot music videos for Guns N' Roses, Pearl Jam, Santana, Coldplay, Brad Paisley and more? For DP Vance Burberry, it was a natural progression. While Vance now shoots a variety of projects, including commercials, short films, feature films and documentaries, music videos hold a special place for him given his history in the music business. It's why he said yes, when his good friend and director Jessie Hill approached him to DP Australian alternative pop singer-songwriter and producer Jarryd James' music video for his song "1000x" ft. Broods. Read More
Feature:
Content Insider #493 - VR Filmmaking
Content Insider #493 - VR Filmmaking
After a bumpy start VR filmmaking is starting to move forward. The craftspersons have and continue to do a lot of testing and refinement to find out what works, what doesn't and why. Along the way they're getting a lot of help from camera, system and tool producers to deliver consumers can immerse themselves in and enjoy again and again. The costs are already coming down as more and more filmmakers work with the new medium. Momentum is building and it's needed if HMD and solution producers are to sell the volumes we need to deem it a success. The good stuff is really good. The rest...not so much. Read More
Feature:
Content Insider #492 - SMPTE Power Play
Content Insider #492 - SMPTE Power Play
SMPTE may hold it's technical conference in Hollywood but it's not about the glamour (ok maybe a little) it's all about making better stuff that will entertain you and others. All the good tools are in the cloud to keep costs under control more people are working in the cloud and storing content there - especially for backup of the backup and archiving. VR is now on everyone's to-do list but no one is overpromising. No one wants another '3D is the killer' message flying around. The people who are doing it seriously and well are doing it right and it's awesome. Computer, storage and HMD producers are waiting for the list of titles to grow. SMPTE just wants the standards to be fairly firm so the expectations and quality is what viewers expect. Read More
Featured News:
There's a new Sheriff - err, a new Studio in town!
There's a new Sheriff - err, a new Studio in town!
Vista Studios is L.A.'s first studio built with a purpose, designed specifically for high tech 4k/UHD production. Nearly completed, the brand-new studio in Playa Vista/Silicon Beach, offers a convenient west side location. Vista Studios is a 30,000 sq. ft. technology campus that includes: 4 sound stages totaling 17,000 sq. ft., all are 4k ready and have complete production support. Vista Studios is located in the high-tech area of Playa Vista a.k.a. Silicon Beach, putting the studios close to many of L.A.'s most innovative tech and digital entertainment companies. The proximity to LAX is very convenient. Read More
Technology:
Content Insider #491 - IBC Wrap
Content Insider #491 - IBC Wrap
AT&T wants to be a content player. They can read the writing on the wall, the world is going video and they don't want to be just another dumb pipe (they need to add value to what they do). If you're a big house like Times Warner you live in the cloud for your production and your distribution. If you're an independent filmmaker you keep your content in the storage device next to your desk and maybe use the cloud for 2nd or 3rd backup and work with the content distributors to monitize your material in their cloud. According to folks at IBC this year is that the challenge for everyone in the industry is to effectively reach the consuming public without overwhelming them. Remember teens millenials and Gen Zers have short attention spans. Read More

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