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Content Insider #522 - Entertainment Unleashed


TV Is Evolving to Meet the Needs of Content Producers, Viewers
Content Insider #522 - Entertainment Unleashed
I've never tried binge viewing. If I miss a segment of a show I don't break into a cold sweat. When a series disappears from our home OTT viewing schedule I shrug my shoulders and move on to something else. When the commercials come on I watch (and memorize) 'em. I know, it's a little wierd. My daughter on the other hand can't get enough video. She'll watch something on the TV while catching up with her favorite online video(s) and check out the important stuff on her iPhone. And neither of us even scratch the surface of what's available to watch. No one can because there are only 24 hours in a day. Content production and consumption is changing so quickly and niche viewing is becoming more important than mass audience no matter which screen people use. Read More

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Product Review:
Cotton StrapShot EV1 Holster
Cotton StrapShot EV1 Holster
Photographers need to be ready to take a photo at a moment's notice, but must be diligent in protecting the expensive equipment they are using. Ditching a lens cap for a cheap UV filter reduces the time it take you to go from camera off to click the shutter. Camera bags are chosen for their ability to keep gear safe and how easy they allow you to access that gear. If you are of an adventurous mind and spend your time hiking through the woods, casting a line in a river, or any number of outdoor activities, you face the same two problems but to more of an extreme. The Cotton StrapShot EV1 Holster is here to lend a helping hand. Read More
Case Study:
"Fractal Visuals Produces Viral Unofficial Music Video for Silversun Pickups"
John Byron Hanby IV, founder of Fractal Visuals has released an unofficial music video for Silversun Pickups song "Ragamuffin". Fractal Visuals assembled a crew and set out on a four-day shoot in Terlingua, Texas just an hour north of the Texas - Mexico border. "We filmed everything using the RED Epic Dragon and wanted to capture the aerial footage with the same camera." Then in post they combined their skills with using Adobe Creative Suites After Effects and Premiere Pro, along with Blackmagics DaVinci Resolve. The results were stunning. Read More
Feature:
Content Insider#520 - Furiouser
Content Insider#520 - Furiouser
There was something for everyone at NAB the way things are moving so rapidly. So we'll break down our discussion over several weeks...it's easier that way. TV is still where most people watch their content they just do it in a bunch of different ways. And thanks to all the online services that are cropping up there is new stuff to watch. That's good news for filmmakers as long as they can establish the right relationships. Yes that's the tough part but not half as tough as being a cable company and watching your "this show at this time" numbers shrink. Fortunately they also own the last 100, last 10 feet to the house so they have to shift their business model. Things are changing so fast you really don't want to go to sleep tonight because when you wake up....BAM!!! Read More
Project Profile:
"American Gothic" Captures Suspense and Creates Paranoia with Blackmagic Design
"American Gothic" is the latest project for writer, director and producer Stuart Connelly, whose previous projects include "Natural Selection" (2016) starring Anthony Michael Hall and Katherine McNamara and "The Suspect" (2013) starring Mekhi Phifer and Sterling K. Brown. Connelly and the film's DP Sherry McCracken selected a Blackmagic Production Camera 4K as their camera of choice. Read More
Technology:
Content Insider #519 - Content Value
Content Insider #519 - Content Value
I like free stuff as much as anyone and that's certainly true of video content. I even like the idea that someone is willing to underwrite my watching the content. Part of the reason is that I know most of the people who prepare that content for consumption are independent creatives not the "big company" - Netflix, Amazon, Sony, ABC, BBC, you name it. I'm glad TDO was told to go pound sand when he asked for a "little" ransom to give back Orange is the New Black. Hopefully others will say no to the hackers/cybercriminals so they know stealing may be fun but it's no way to make a living. It's time to protect your content...it's too valuable to pay for a second time! Read More
Technology:
Content Insider #518 - Fast
Content Insider #518 - Fast
There was a ton to see at this year's NAB and over the next few weeks we'll look at what most filmmakers are doing today - 4K and trending toward HDR. It was 4K that is now being used by almost every filmmaker to do feature length films, documentaries, episodic series and marketing content for use to describe new prroducts, their applications and provide service/support. And the great thing for filmmakers is that the marketplace has opened up beautifully for them with financial opportunities - follow the money - with Netflix, Amazon, Hulu, iTunes, Vimeo and yes the kids favorites YouTube and Facebook. Every content delivery channel - we'll cover the trend/opportunities soon - around the globe is looking for good and insanely great content to offer to their viewers regardless of the screen they're using to educate, inform, entertain themselves! Read More
Events:
Content, Streaming Take Center Stage at NAB
Content, Streaming Take Center Stage at NAB
When everything around you is in total chaos, the best thing you can do is change your tag line to give folks the feeling you're in front of the situation. NAB (National Association of Broadcasters) did that with style this year by highlighting the MET (Media & Entertainment Technology) effect. That way, everyone could explain how they met or were meeting the market's demands and needs. Read More
Project Profile:
Burr & Burton Academy Teaches Students Advanced Cinematography Skills with Blackmagic Design
Burr & Burton Academy Teaches Students Advanced Cinematography Skills with Blackmagic Design
Situated overlooking picturesque Manchester Village, Burr & Burton Academy (BBA) in Manchester, Vermont is a 180 year old independent, coeducational New England secondary school. With about 700 students from the surrounding communities, as well as 60 international students, BBA is dedicated to educating students of diverse backgrounds and talents in a warm and caring environment that encourages excellence and community. One of its most popular courses is the cinematography program, taught by Bill Muench. And for this program, the school uses two Blackmagic Cinema Cameras to teach its advanced students. Read More
Featured News:
Z CAM & ASSIMILATE Partner to Simplify and Demystify VR Productions, Offering the First, Complete, Integrated VR Workflow
Z CAM & ASSIMILATE Partner to Simplify and Demystify VR Productions, Offering the First, Complete, Integrated VR Workflow
Z CAM and ASSIMILATE have joined forces to lower the threshold to entry for producing high-quality VR productions, making it a viable media for all content creators. Creating professional VR/360 experiences has generally been complex and costly, with the myriad decisions and tools needed for a VR workflow - cameras, stitching, and a mix of post-production software. Z CAM and ASSIMILATE have partnered to simplify and demystify VR content creation, offering the first, complete, integrated VR workflow with the Z CAM S1/SCRATCH VR Z Bundle: - from image acquisition with Z CAM's high-performance S1 Professional VR Camera, and stitching with its optimal WonderStitch software, through to a streamlined VR post-production workflow with ASSIMILATE's real-time SCRATCH VR Z tools. Read More
Business Issues:
Content Insider #516 - Content View
Content Insider #516 - Content View
The content industry is all aflutter as they head for Vegas and NAB because things are changing and content delivery, ad production, ad buying people aren't really sure if change is a good thing. Indie filmmakers are seeing new distribution opportunities (ways to get their stuff seen) and content consumers are finding new ways to make their voices heard. As someone recently said, FANG (Facebook, Amazon, Netflix, Google) has mucked up a perfectly good business model and allowed the viewer determine what he/she wants to watch when and where folks want to watch it...and what they don't want to watch! The challenge will be to see how the infrastructure industry handles 7 billion folks picking their own stuff. Maybe the abnormal heart rhythm will become the new normal. Read More
Interview:
Two Alone Together
Two Alone Together
In photography Bokeh is the out-of-focus parts of an image. It turns out it is also an excellent title of an indie film that Geoffrey Orthwein and Andrew Sullivan finished that's now in theatres. Poof everyone is gone and surprise it's not one of those cookie-cutter sci-fi films but a film that makes you do something wierd...think. And it just happens to have been shot in one of the most dramatic locations you can find - Iceland. And it all comes together beautifully. Read More
Technology:
Workflow on the Edge
Workflow on the Edge
The most common question we get when we point people to Doug Liman's VR series Invisible is how did they shoot and produce it. VR is finally becoming real and real attractive to indie filmmakers and viewers and people want to know. Well, we didn't know so we talked to the person who did all the work - Lewis Smithingham, 30 ninjas. Production and post of any film is the unglamorous part of the content industry but it is also what makes good video good video. Despite his hectic schedule Lewis took the time to discuss and explain the ins and outs of great VR shooting and production to give the viewer an experience that he/she won't soon forget. Like most filmmakers he's was willing to share to what he has learned to help VR films become standard fare for an eager audience. Read More
Events:
OWC Hosting Video and Audio Professionals In-Booth Throughout NAB Show
OWC Hosting Video and Audio Professionals In-Booth Throughout NAB Show
Filmmakers will take center stage in OWC's booth - SL8905 - during NAB Read More
Technology:
Content Insider #515 - Streams
Content Insider #515 - Streams
Yes Google is getting back to the point where they can make a ton of money selling ad space on YouTube (along with your online activity data) but they have ambitions like everyone else. It's their own streaming video/movie/content channel. Ok it's not Netflix, Amazon Prime, Sky or Rogers but it's only $35 a month (whooppee!). My issue is that there is too much really insanely great indie filmmaker work out there to bother with the YouTube stuff. At NAB everyone will be hustling their solutions and hoping to gawd everyone doesn't get on the iNet or airwaves at the same time. Fortunately industry executives will get right on that little problem next month and by the time we're all needing a video fix it will be there...they hope. Read More
Product Review:
Lightworks from Editshare
Lightworks from Editshare
Over the last few years, we have been literally bombarded with video editing packages (NLEs) from all sides. The stalwarts that have been around seemingly for ever such as Adobe's Premiere Pro, Grass Valley EDIUS, AVID products, Final Cut from Apple and Vegas Pro are in that mix and classified as "pro" products, while offerings from Corel, Pinnacle, MAGIX and others have been more aimed at the consumer market. Among all of these, a program that has somewhat been bypassed is Lightworks - now up to version 14 and in its 25th year! Read More

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