Technology:

Content Insider #496 - VR Progress


Learning, Testing the Boundaries of New Content Production
Content Insider #496 - VR Progress
VR film work - educational, documentary, entertainment and even marketing - has grown faster than the pioneers expected and it's only getting better and more exciting. All of the tools are getting better, faster, less expensive faster than industry forecasters predicted. Try even the basic (cheap) tools and you'll understand why once you watch it you want more. The good shooters and producers are delivering for the immersion hungry audience and learning that while it's great it doesn't meet everyone's needs the same way. The VR filmmakers are more than just creative in what they deliver, they're creative in how they get from concept to something you can don an HMD and enjoy. They're doing a lot of work-around activity to satisfy an increasingly sophisticated audience. Read More

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Case Study:
Bern Universitys Applied Sciences builds communication training stations and completes workflow with LMS, MAM and P5 Archive
Bern Universitys Applied Sciences builds communication training stations and completes workflow with LMS, MAM and P5 Archive
Communication training is a core part of many industries as well as educational institutions. For customer contact, management, patient communication and many other scenarios, interactive training of these skills is needed. At Bern University of Applied Sciences in Switzerland, communication training of medical students with the goal of improving patient communication has been part of the curriculum for many years. Recently, a new infrastructure was built to streamline the trainings and their management. The solution was built around a centralised media asset management (MAM) server to allow for efficient workflow automation, including archiving. The video recording stations were built using highly reliable components and a web application was developed to allow remote control and tagging from iPads. Integration with existing planning tools was implemented to significantly reduce the management overhead of the training program. Read More
Project Profile:
DP Vance Burberry Captures the Darkness and Light of Infidelity and Reconciliation
DP Vance Burberry Captures the Darkness and Light of Infidelity and Reconciliation
How does one go from working in theater in Australia, to working as a lighting designer for national U.S. rock concert tours, to working as an electrician on film sets, to becoming a successful DP having shot music videos for Guns N' Roses, Pearl Jam, Santana, Coldplay, Brad Paisley and more? For DP Vance Burberry, it was a natural progression. While Vance now shoots a variety of projects, including commercials, short films, feature films and documentaries, music videos hold a special place for him given his history in the music business. It's why he said yes, when his good friend and director Jessie Hill approached him to DP Australian alternative pop singer-songwriter and producer Jarryd James' music video for his song "1000x" ft. Broods. Read More
Feature:
Content Insider #493 - VR Filmmaking
Content Insider #493 - VR Filmmaking
After a bumpy start VR filmmaking is starting to move forward. The craftspersons have and continue to do a lot of testing and refinement to find out what works, what doesn't and why. Along the way they're getting a lot of help from camera, system and tool producers to deliver consumers can immerse themselves in and enjoy again and again. The costs are already coming down as more and more filmmakers work with the new medium. Momentum is building and it's needed if HMD and solution producers are to sell the volumes we need to deem it a success. The good stuff is really good. The rest...not so much. Read More
Feature:
Content Insider #492 - SMPTE Power Play
Content Insider #492 - SMPTE Power Play
SMPTE may hold it's technical conference in Hollywood but it's not about the glamour (ok maybe a little) it's all about making better stuff that will entertain you and others. All the good tools are in the cloud to keep costs under control more people are working in the cloud and storing content there - especially for backup of the backup and archiving. VR is now on everyone's to-do list but no one is overpromising. No one wants another '3D is the killer' message flying around. The people who are doing it seriously and well are doing it right and it's awesome. Computer, storage and HMD producers are waiting for the list of titles to grow. SMPTE just wants the standards to be fairly firm so the expectations and quality is what viewers expect. Read More
Featured News:
There's a new Sheriff - err, a new Studio in town!
There's a new Sheriff - err, a new Studio in town!
Vista Studios is L.A.'s first studio built with a purpose, designed specifically for high tech 4k/UHD production. Nearly completed, the brand-new studio in Playa Vista/Silicon Beach, offers a convenient west side location. Vista Studios is a 30,000 sq. ft. technology campus that includes: 4 sound stages totaling 17,000 sq. ft., all are 4k ready and have complete production support. Vista Studios is located in the high-tech area of Playa Vista a.k.a. Silicon Beach, putting the studios close to many of L.A.'s most innovative tech and digital entertainment companies. The proximity to LAX is very convenient. Read More
Technology:
Content Insider #491 - IBC Wrap
Content Insider #491 - IBC Wrap
AT&T wants to be a content player. They can read the writing on the wall, the world is going video and they don't want to be just another dumb pipe (they need to add value to what they do). If you're a big house like Times Warner you live in the cloud for your production and your distribution. If you're an independent filmmaker you keep your content in the storage device next to your desk and maybe use the cloud for 2nd or 3rd backup and work with the content distributors to monitize your material in their cloud. According to folks at IBC this year is that the challenge for everyone in the industry is to effectively reach the consuming public without overwhelming them. Remember teens millenials and Gen Zers have short attention spans. Read More
Project Profile:
Shareability Helps Spoken Word Artist Prince Ea Challenge the Education System
Shareability Helps Spoken Word Artist Prince Ea Challenge the Education System
Richard Williams, better known by his stage name Prince Ea, is an American rapper, spoken word artist, music video director and rights activist from St. Louis, Missouri. He's also a social media superstar with more than six million followers, hundreds of millions of views and climbing. With activism close to his heart, Prince Ea became the face of and collaborator on Neste's Pre-order the Future campaign. Neste is a Finnish energy company, and together with Prince Ea they are finding innovative solutions to create a cleaner and more sustainable future. The campaign highlights a few different areas of the future, including education, specifically how to shake up the old ways of education in order to create an efficient, effective and better way of learning. In creating a video for the campaign, Prince Ea turned to his friends at California-based social content studio Shareability. Read More
Business Issues:
Content Insider #489 - OTT, Crafty Strength
Content Insider #489 - OTT, Crafty Strength
More devices, more screens means more opportunities for content owners to move more entertainment material to consumers. I don't have to tell you that the world of content is going OTT to folks by-passing traditional channels. Cable companies and networks are struggling to adjust to the new (young) creative viewer while still deliver predictable news/information/entertainment to older folks...and trying to make money on all of them for their advertisers and their bosses. It's tough to jump to the next level of media & entertainment when you're uncertain how you're going to turn a profit. But my kids could care less about the delivery folks profit as long as they get their content when they want it, where they want it, how they want it. Read More
Project Profile:
Pocket Cinema Camera and DaVinci Resolve Used on Panic At The Disco's "Don't Threaten Me With a Good Time" Music Video
Pocket Cinema Camera and DaVinci Resolve Used on Panic At The Disco's
Panic at the Disco is on top of the music world with a massive worldwide tour supporting their album, "Death of a Bachelor," that debuted at number one on the Billboard charts. One of the most popular songs on the album is "Don't Threaten Me With a Good Time." The song's music video puts the band's lead singer, Brendon Urie, in some very uncomfortable situations after a night of drinking and dancing. Uncomfortable as in an "aliens/monsters are trying to eat me" type of situation. But what makes the video unique is that it is shot from the viewpoint of the attacking beast. Initially taking on the form of a human female, the video follows both Brendon and his attacker as they meet in a bar and dance through the night, .until the evening ends badly for Mr. Urie. Read More
Feature:
Content Insider #488 - Storytellers
Content Insider #488 - Storytellers
Studios and content buyers save their money for the big, sure hits for their shareholders. YouTube and Facebook open up their sites to good, bad, what the **** stuff. It helps people watch more and enjoy it less. Heck even Netflix has opted for quality not quantity in the stuff they offer. Fortunately help is out there from indie filmmakers who think with creative minds and creative hearts to weave stories they feel compelled to tell. It ain't easy but it's fun. Now because there are a gazillion ways people can entertain/inform yourself with OTT indies have opportunities to even make money doing what they love. It's freakin awesome! Read More

iPi Motion Capture brings history to life
History buffs who have wondered about witnessing great moments in time are one step closer thanks to Toronto-based mobile content developer  AWE , t Read More
 
iOgrapher before Holidays
It's this time of year that we usually start to think about what to get each other for a holiday gift. This year, with all of the different siz Read More
 
Trapcode Suite 13 Powerhouse includes new Trapcod...
Out now:  Trapcode Suite 13, an upgrade to the industrys most essential tools for creating motion graphics and visual effects in Adobe After Effects. Read More
 
Autodesk Subscriptions & Mac OS
This is great news for the ebb and flow of work that moves through a studio.  Autodesk is offering subscription models for Flame software. Moreover Read More
 
El Capitan if you dare... Digital Anarchy updates
Digital Anarchy has updated their plugins for the intrepid who have decided to upgrade to El Capitan in production. (yecch) Check out the DIGITAL Read More
 

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