Company Profile:

AIMA FILMS: Discovering The Texture of Cinematography


AIMA FILMS: Discovering The Texture of Cinematography
Engaging all of the senses on a one dimensional plane takes incredible talent, a vision and a little Blackmagic. Through filmmaking, director Jorge Díaz Fernández, photographer Daniel Zanco and producer Mariano Bravo pull off the improbable, planting the grain of a commercial idea and growing it into a story. The three co own AIMA FILMS, an agency that forgoes traditional film shooting in favor of marketing through art. This emotional tug sets the young entrepreneurs apart. They each bring their own experiences into their work, be it a love of the horror genre or an aptitude for designing clothing, and they host weekly brainstorming sessions to work them all together into trial art projects. Read More

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Events:
M&E Day - Aug 11
M&E Day - Aug 11
Consumers never see the real work that goes into making all of the content they enjoy but people in the industry know it takes a big budget- time, equipment and storage. Find out more at free M&E Day sessions at FMS Aug 11 Read More
Featured News:
Flash Summit
Flash Summit
If you want to get a good update Media & Entertainment information and education catch the action at FMS on Aug 11. It's the best, most current information you'll find right in the middle of a storage conference - great speakers, great Q&A, great expert wrap-up. Find out about all the Aug 11-13 open sessions and check out the exhibits -- http://tinyurl.com/nsdooxh sign up using the secret code - FM15MET Read More
Case Study:
Crooked Letter Films Captures Picturesque Promo for Brooklyn Bicycle Co. with AJA CION
Crooked Letter Films Captures Picturesque Promo for Brooklyn Bicycle Co. with AJA CION
In a world where storytelling reigns, Crooked Letter Films' visual narratives have made lasting impressions for brands like Columbia Records, Refinery 29 and H&M. Based in New York, the one-stop shop conceptualizes, executes and delivers compelling digital stories for a range of clients, guiding each project from beginning to end. When Brooklyn Bicycle Co. recently approached Crooked Letter Films with the opportunity to create a promo for its website, company founder Gabriel Gomez set the bar high, electing to shoot the film in ProRes with an AJA CION production camera. Read More
Case Study:
Drones Filmmaking
Drones Filmmaking
Economic, reasonably easy to fly drones combined with light, rugged 4K cameras are making it possible for studios and independent filmmakers to capture/produce films and videos that were financially out of the reach of most people. But budget also needs to include time to learn how to do it right and what is required to avoid disasters and legal action. As with any film project it only works when it's done right. Read More
Business Issues:
Content Insider #402 - 4K Play
Content Insider #402 - 4K Play
4K entertainment is real. Media people want to deliver it and consumers really want it, can understand it despite what various segment players say. But no segment can do it alone...it's an ecosystem. If the few don't want to do anything but promote excuses they can and will be left behind. There's just too many ways to capture it, produce it, ship it, view it, store it. It's time to meet the consumers' demands or wonder what in the **** happened! Read More
Project Profile:
Blackmagic Cameras and Michelle Pizanis
Blackmagic Cameras and Michelle Pizanis
Two of the year's biggest films are "Mad Max: Fury Road" and "Furious 7." Both movies had some of the most amazing action footage ever shot. They both contain action and stunt scenes beyond what seems possible to shoot live. And they both had Michelle Pizanis working on them. While shooting a number of scenes in Sydney, Australia, Michelle and John used Blackmagic Cinema Cameras EF for some of the film's key scenes, including an exciting escape scene and a large, climatic action sequence involving exploding trucks and cinematic mayhem. The scenes were shot in RAW, which allowed the team to capture as much detail as possible within each shot, givin Read More
Featured News:
PNY's Partner Seneca Wins "AV Technology Best of Show" Award at InfoComm 2015
PNY's Partner Seneca Wins
PNY is pleased to announce that Seneca's VWC-PLUS Video Wall Controller was awarded the AV Technology Best of Show InfoComm 2015 Award. The Seneca VWC-PLUS, powered by the ultra-high performance NVIDIA(r) Quadro(r) M6000 Sync graphics solution, demonstrated the qualities the judges were looking for: innovation, versatility and ease of use. Read More
Project Profile:
Giving Southern Food the Right Look with Popeyes Louisiana Kitchen and DaVinci Resolve
Giving Southern Food the Right Look with Popeyes Louisiana Kitchen and DaVinci Resolve
Think of Popeyes Louisiana Kitchen and images of warm, savory comfort food probably come to mind. The restaurant's unique "New Orleans" style menu offers southern food items like spicy chicken, chicken tenders, chicken and biscuits and fried shrimp. To make Popeyes' famous food look as good in its broadcast TV commercials as it tastes in real life, colorist Brian Buongiorno of Tone Visuals uses Blackmagic Design's DaVinci Resolve. Read More
Project Profile:
Keeping a Film Look While Shooting in Low Light
Keeping a Film Look While Shooting in Low Light
"Hero of the Underworld" is about redemption. And it takes viewers from high class life to the seedy world of drug dealers and drug dependence. The film is both literally and figuratively showing viewers the dark world of drug life.The characters in "Hero of the Underworld" exist in a dark world, but they also needed to be shown in stark, visible detail. DP and Director of the film John Vincent needed to toe the line of working with a limited lighting package while still keeping every expression of the actors visible. To do this, he chose to shoot "Hero of the Underworld" with the Blackmagic Cinema Camera and grade it using DaVinci Resolve. Read More
Quick Tip:
HOW TO WIPE SSD ON MAC OS X
HOW TO WIPE SSD ON MAC OS X
Keeping sensitive data undisclosed becomes very critical nowadays. Whether you want to migrate your system to a new storage device, sell or give away your old laptop or free space on your storage device - permanent removal of sensitive personal or business information is of the highest priority. In addition, it is important to know that the traditional HDD-based wiping methods for SSDs shorten their lifespan as this operation eats up write cycles. Read More

PART 2: Road Trip & Simple Mobile Production
It's summertime, and, for some, that means that it's time for a roadtrip.  A roadtrip is a big adventure.  It's important to just take it Read More
 
PART 3: Roadtrip Post Production Tips
It's summertime, and, for some, that means that it's time for a roadtrip.  A roadtrip is a big adventure, and like other events that are meani Read More
 
Kensington`s Rugged Protection for a Pro
The Microsoft Surface Pro 3 is a machine somewhere in between a laptop and a mobile tablet.  It is able to keep up with all of the software that you&# Read More
 
RoadTrip! Family movies with PremiereClip
If you're going on a family road trip this summer, I have a few suggestions for you, starting with an easy one that you'll probably do already Read More
 
iPi Soft now in Hollywood
Recognizing the growing need for todays professional actors, directors and producers to learn the unique challenges behind working with motion captu Read More
 

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Inhance Digital Use Fusion Studio in their Hollywood Based VFX Division Inhance Digital Use Fusion Studio in their Hollywood Based VFX Division
Events:
M&E Day - Aug 11 M&E Day - Aug 11 - Industry Experts Explore 4K Camera Capture Impact on Filmmakers' Budgets, Added Storage Capacity Needs
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