Skateboarding over the Great Wall: Telling Danny Way's Story "Waiting for Lightning"
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The Art of the Trailer: Two Years in 30 Seconds
The trailer plays a major role in the marketing and ultimate success of a feature motion picture. This on-screen advertisement is so engrained in popular culture that most of the time it is taken for granted by movie goers. But industry marketing veterans know the trailer is the first and last chance to create a lasting impression on an audience. Most trailers range in length between 30 seconds and two minutes. It's within that short time span that the viewer will pick up on hundreds of cues about the movie. In the blink of an eye he will determine the genre, the gist of the story, the aesthetic and level of production. By the end of the trailer the viewer might well determine the fate of the movie. Is it a must-see or to-be-avoided?
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DaVinci Resolve Provides Color Correction for Short Horror Film 'Dead Man's Lake'
When colorist Patrick Inhofer was first contacted by the filmmakers for the short film horror anthology website BloodyCuts.co.uk, he knew right away that he wanted to be involved. The Bloody Cuts team shares a love and passion for horror films and has presented the anthology online as a free web series. As an accomplished colorist, and the founder of the website Tao of Color Grading.com, Patrick realized that he could put his professional skills to work, both by grading their films and by using them to teach aspiring colorists how to grade using the latest developments in color correction.
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DaVinci Resolve 'Elementary' in Color Grading Hit CBS Crime Solving Television Show
While it may take Sherlock Holmes and Dr. Watson just 60 minutes to crack a case on an episode of the hit CBS television show "Elementary," Tony D'Amore can do it in less. As the Senior Colorist at LA based post house Encore and lead colorist for the wildly popular series, Tony is responsible for color correction and grading the weekly show, and he relies on DaVinci Resolve color correction software.
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It's Hell on Wheels at FuseFX
The second season of Hell on Wheels continued its epic story of post-Civil War America, focusing on Cullen Bohannon, a former Confederate soldier, and his dramatic journey west as he struggles to leave his past behind. The building of the transcontinental railroad serves as the backdrop to the entire series. The scope and challenges of the expanding railroad were critical to the storytelling and couldn't be achieved without the resourceful use of visual effects provided by FuseFX. At the center of the traveling town are the trains. Production built full scale replicas of the period trains and laid down a few hundred feet of track to support tight shots and moments when the train isn't moving. But almost all shots showing wider perspectives and moving trains was achieved with CG models of trains and railroad tracks composited into live action backgrounds.
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Coca-Cola's 2012 Euro Cup "Spirit of the Euro" Commercial Rockets to Life with DaVinci Resolve
Coca-Cola's 2012 Euro Cup "Spirit of the Euro" commercial is an animated wild ride that captures the excitement, fun and craziness of the soccer tournament and its fans. In the spot, a very passionate fan zooms through the sky in a Coca-Cola powered soccer boot, releasing soccer ball bubbles in its wake that turn all they touch into deliriously enthusiastic soccer fans. Produced by Portland, Oregon based BENT IMAGE LAB and directed by Carlos Lascano, "Spirit of the Euro" is a highly creative and exciting commercial that required equally intense and vibrant color to bring it to life, which was achieved thanks to Jalal Jemison, BENT's lead colorist, and Blackmagic Design's DaVinci Resolve color correction software.
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Australia's RMIT University Leads the Way in 3D Research with the Creation of an Uncompressed 3D HD Video Library
When Alex Joseski and Jonathan Burton first met at RMIT University in Melbourne, Australia, they were simply two friends who shared a passion for filmmaking. Fast forward five years, and you'll find the pair at the helm of Alex and Jono Films, a Melbourne based concept to completion video production company that specializes in cinematography, direction and post production. With a variety of projects under their belts, such as music videos, feature and short films, advertising campaigns, promotional materials and corporate productions, the duo jumped at the chance to act as stereographers and directors of photography for their alma mater's RMIT3DV project: the creation of an uncompressed stereoscopic 3D HD video library.
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AJA Ki Pro Finishes First for Digital Garage
Formula 1 (F1) Drivers Lewis Hamilton, Bruno Senna and Heikki Kovalainen recently took to the race track, except this time, the race was digital. Codemasters, developer of the new F1 2012 video game, brought the drivers together for a promotional event during the Italian Grand Prix, where they raced on a digital track using Sony PS3 consoles. The BBC was onsite to record live action footage of the event, while UK reseller & systems integrator Digital Garage Group Ltd. used AJA Ki Pro digital video recorders to capture gameplay from the developer versions of the game consoles. All footage was edited and used to create a BBC segment that aired during the Singapore Grand Prix.
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DaVinci Resolve 9 to the Rescue!
Founded in 1973 by Surf Life Saving Australia, the WWestpac Rescue Helicopter service is the longest serving search and rescue helicopter service in the world. Each year, Westpac saves an average of more than 2,000 lives and has carried out more than 22,000 flights, ranging from medical emergencies to search and rescue missions, during its 39 years in operation. Westpac decided to debut a public service announcement (PSA) about its efforts and called upon well known sponsors Reinhold and Jamie-Lee Habeler from Concept Creative Communications to handle the production. The Habelers then turned to The Film Bakery's Ben Allan and Clara Chong as the cinematographer and director team on the project.
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The City of Pocatello Upgrades to SDI Workflow
Pocatello, Idaho's Public Access Television department isn't like those of other cities. In addition to offering its residents, as well as those of neighboring Chubbuck, the opportunity to use its production facilities, linear and non linear editing facilities and field equipment all free of charge, Pocatello's Public Access department also holds free studio, camera and editing workshops and welcomes volunteers of all ages and abilities to help produce shows in the studio.
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SONY Announces New Upgrades And Versions Of Award-Winning Vegas Pro Software
Sony Creative Software announced the latest upgrade to its Vegas editing technology. Vegas Pro 12 adds dozens of substantial feature enhancements, performance improvements and workflow innovations to the award-winning NLE, significantly expanding the creative toolkit for editors and content creators at every level of the post-production market. Combining a familiar track-based editing interface with a fluid, interactive approach to media production, Vegas Pro 12 is the perfect choice for a new generation of creative professionals looking for a no-compromise, cost-effective and straightforward way to express their artistic vision without the complexities and learning curve typically associated with other solutions.
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