Feature:

A Look "Behind-the-Scenes" of Immersive VR


A Look
With 2016 being its breakout year, 360° VR productions are everywhere. And VR headsets - like Samsung GearVR, Google Cardboard, or Oculus Rift - are making it a quality, immersive experience. But what's going on "behind-the-scenes"? ASSIMILATE is at the forefront of supporting VR with its new SCRATCH VR Suite that includes all the post tools - conform, color grading, compositing, and finishing - to work in 360° media, and includes SCRATCH Play for playback and SCRATCH Web cloud-based collaboration and review tools that are automatically formatted for 360° viewing in VR headsets. Getting out in the field with customers, Lucas Wilson and Jeff Edson, CEO at ASSIMILATE talked with us about how they are responding to the VR market with its SCRATCH product line to offer creators the streamlined professional and powerful production and post-production tools that are needed to enhance and finalize the look-and-feel of VR content. Read More

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Featured News:
ASSIMILATE Adds Support for Samsung GearVR Headset for SCRATCH Web VR
ASSIMILATE Adds Support for Samsung GearVR Headset for SCRATCH Web VR
In its continued support of all things VR, ASSIMILATE announced today it has added support for the affordable, high-quality Samsung GearVR headset, the ideal VR accessory for any Samsung Galaxy smartphone for accessing immersive content of any kind, anywhere. For content creators active in the production and post-production of films, videos, and TV episodes this means they can effectively stream VR content from their SCRATCH Web cloud-based website through a standard browser to a Samsung Galaxy smartphone with the GearVR headset for mobile review and approval. Read More
Project Profile:
A Look into "Peek-A-Boo": Blackmagic Design's Pocket Cinema Camera Captures the Dark Fairytale
A Look into
Not every game has a happy ending. In "Peek-A-Boo," a frazzled father finds out what happens when he refuses to play a game with his fun loving daughter who has her heart set on it. Mark Lawson of "One Life to Live" plays the father, an actor, who is managing the household while his wife is traveling while also juggling preparing for an upcoming audition. His daughter, Sally, is a handful and keeps begging him to play peek-a-boo with her. "You have to play the game!" she insists. Later that night, the father discovers his decision not to holds supernatural consequences. Read More
Research:
Turning Orlando Into an 80s Arcade Game
Turning Orlando Into an 80s Arcade Game
The American Advertising Association's Awards, formerly called the ADDYs, is one of the ad industry's highest honors. Taking place regionally, the award events are huge productions that bring together the best creatives in the US ad space. For this year's Orlando awards, Florida's Ad Club chose Levitation Creative Agency to come up with an intro video that would show off Orlando and why it is such an amazing place to live and create. And what better way than to fly through every part of Orlando and turn the city into an 80s arcade game? Read More
Project Profile:
Anchorfield Helps Athletes and Artists 'Share the Journey'
Anchorfield Helps Athletes and Artists 'Share the Journey'
Held biennially, the Special Olympics World Summer Games bring together athletes from countries around the world to demonstrate their courage and determination, as well as to discover new strengths and skills. In July 2015, the fourteenth games were held in Los Angeles and had 6,500 Special Olympics athletes from 165 nations competing in 25 different sports. Stephan's cinema verit style lent itself perfectly to the project, as he strove to film the talent within their own environments, allowing the narrative to unfold through intimate conversations and observed moments. In order to support the documentary style of the films, Stephan used a Blackmagic URSA 4K digital film camera, as well as several Pocket Cinema Cameras. Read More
Featured News:
ASSIMILATE Announces Support for ProRes 4444 XQ
ASSIMILATE Announces Support for ProRes 4444 XQ
ASSIMILATE announced today it has added support in its SCRATCH post-production tools and workflow for encoding and decoding using the Apple ProRes 4444 XQ codec. ProRes 4444 XQ is the highest-quality version of the ProRes codec for 4:4:4:4 image sources (including alpha channels). This format has a very high data rate to preserve the detail in high-dynamic-range imagery generated by today's highest-quality digital image sensors. For the detailed facts and benefits, visit https://support.apple.com/en-us/HT202410. Read More
Project Profile:
Creating Broadway World's "Empty Space": LA's Downtown Repertory Theater's Devon Armstrong and Blackmagic Cinema Camera
Creating Broadway World's
"Empty Space" airs on broadwayworld.com, and now ShowUp.media as well, and takes a hilarious look behind the scenes of a theater troupe. The web series is Broadway World's first original web series and follows the main character, Orson Ripley, a guerilla theater actor, as he replaces the lead and is thrown into the feud between the cast and crew of "Romeo and Juliet." We caught up with Devon, who gives some great insight into how he uses Blackmagic Cinema Camera EFs and DaVinci Resolve Studio? to create "Empty Spaces." Read More
Tutorial:
The Cinema 4D R17 Lens Distortion Tool
The Cinema 4D R17 Lens Distortion Tool
Maxon introduced a number of new features in Cinema 4D R17 when it was released last year. While the Motion Tracker is a fantastic tool to track footage and composite 3D elements, often wide angle footage introduces perspective errors in the final rendered image. Unless the user knows what camera was used to capture the source footage, the focal length of the lens, and the field of view, correcting that footage, or adding the lens distortion to the 3D elements is a tricky and sometimes frustrating experience. Read More
Project Profile:
Sarah Adina Smith's "Midnight Swim"
Sarah Adina Smith's
For any filmmaker, switching genres between movies is always a tough task. But Sarah Adina Smith decided to switch between genres three times in the same film. "Midnight Swim" takes viewers from a faux documentary to a surreal thriller and then to a sweeping cinematic feature, all in the space of a single film. Read More
Featured News:
ASSIMILATE Ramps Up Virtual Reality (VR) Workflow for Cloud-Based Reviews Via SCRATCH Web
ASSIMILATE Ramps Up Virtual Reality (VR) Workflow for Cloud-Based Reviews Via SCRATCH Web
ASSIMILATE announced today it is the first company to effectively stream VR content to a headset from a cloud-based website through a standard browser for review and approval. ASSIMILATE is expanding its SCRATCH Web cloud-platform capabilities to offer the first professional, web-based dailies/review tool for reviewing headset-based VR content anywhere in the world. SCRATCH Web empowers content creators and post-production artists with VR technology that offers the most secure, easiest, and fastest reviews of 360 VR content. Read More
Featured News:
ASSIMILATE Congratulates Post Production Houses for their Sundance 2016 Nominations
ASSIMILATE Congratulates Post Production Houses for their Sundance 2016 Nominations
At the Sundance Film Festival 2016 in Park City, Utah the roster includes filmmakers whose post-production companies used ASSIMILATE's SCRATCH post-production tools in their digital workflows. ASSIMILATE is extremely pleased to congratulate its customers for their creativity and artistry in the following films and documentaries in the following Sundance categories: Local Hero, Metropolis Post, and Storm Post Production. Read More

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