Effects News:
The Future of AR/VR in the Sports Industry By Neil Mandt, Chief Executive Officer and Founder The gaming industry is usually the first industry that springs to mind when discussing augmented reality (AR) and virtual reality (VR). However, aside from interactive entertainment, both technologies also lend themselves particularly well to fields such as real estate and sports. ...Read More »
Loco UK Efficiently Stitches Four 90º Plates in SCRATCH VR to Create Slo-mo 360º VR Experience There is a special joy in witnessing a 360-film newbie spinning around with mobile phone in hand, delighting in the magical experience of the video content that surrounds them. Loco is riding this wave of 360-video excitement by exploring emerging technologies and software as well as developing new techniques to take their creative work further into this realm. ...Read More »
With PREVAILPRO PNY Launches the World's First Four 4K Display and VR Capable Thin and Light Mobile Workstations at SIGGRAPH PNY Technologies reset mobile workstation expectations by launching extraordinarily powerful, thin and light PNY PREVAILPROP4000 and P3000 mobile workstations. With their NVIDIA Max-Q design, these innovative systems are designed from the Quadro GPU out, to deliver capabilities, compute performance, unmatched simultaneous four-display screen real estate, and immersive VR (P4000), to drive next generation workflows across industries ranging from AEC and Manufacturing to M&E and Scientific and Technical computing. ...Read More »
Ads for Mobile By Miles Weston Mobile content and streaming service providers have come up with the recommendation that less is more when it comes to ads that appear mysteriously on your device while agencies and more than a few marketers say shorter ads are ineffective. They feel their message is too important, too complex to be crunched down into a few seconds of screen time. Maybe they are that important, that good but it has also enabled more people - especially younger folks with shorter attention spans - to install ad blockers. One filmmaker in Chicago decided the mobile screen needed more than a scrunched TV ad and surprise...it works! ...Read More »
Civil War Action By Miles Weston Seventy plus years before WW II and the bloody battle on Dunkirk - made more infamous by the movie - there was the U.S.'s Civil War. And you can experience it up close and personal...very personal with the VR stream. ...Read More »
ASSIMILATE SCRATCH VR Certified by Facebook Live 360 Ready for Live Streaming ASSIMILATE's SCRATCH VR is now certified as a third-party software for the Facebook Live 360 Ready program. ASSIMILATE's VR partner, Z CAM, is also included in the Live 360 Ready program with its S1 VR camera. Along with a Z CAM S1 VR camera, SCRATCH VR Z provides the only camera/software Facebook-certified Live 360 solution. SCRATCH VR Z offers advanced, real-time features like inserting/composting graphics/text overlays, including animations, and keying for elements like green screen for live streaming. ...Read More »
Assimilate Demos Z Cam S1- S1 Pro - Scratch VR Z Integrated VR Workflow at SIGGRAPH 2017 Assimilate, Santa Clara, CA - VR is the game changer in media today, as well as the future, for all markets, such as entertainment, mobile apps, education, medical, engineering, travel and more. At Siggraph 2017 Assimilate will be at The Studio-B&H booth 915 to demo its award-winning VR integrated workflows. Z Cam and Assimilate have partnered to offer the only integrated VR workflow with the Z Cam S1 or S1 Pro/Scratch VR Z Bundle: from image acquisition with Z CAM's high-performance S1/S1 Pro VR cameras, and stitching with its optical-flow WonderStitch software, through to a streamlined VR post-production workflow with Assimilate's real-time Scratch(r) VR Z tools. ...Read More »
Z CAM & ASSIMILATE Announce Second VR Integrated Workflow with New Ultimate S1 Pro VR Camera & SCRATCH VR Z Post Tools Bringing ultimate VR camera and post-production tool performance to VR content creators, Z CAM and Assimilate(r) are offering their second VR integrated workflow bundle with the Z CAM S1 Pro VR camera and the Assimilate Scratch VR Z post-production tools. Following on the heals of the award-winning S1 Professional VR Camera that delivers impressive image quality, the new Z CAM S1 Pro offers an even higher level of image quality that includes superior handling of low lights and dynamic range with detailed, well saturated, noise-free video. Combined with Z CAM's WonderStitch optical-flow stitch feature and the end-to-end Scratch(r) VR Z tools, content creators in any market now have a hassle-free, streamlined workflow for creating the ultimate, professional VR experiences at incomparable price/performance value. ...Read More »
4 Tips for Creating Viral Content By Andrew Deen Social media and the growth of smartphone use has changed the way people read the news, interact with one another and gather information. According to Facebook, they have 1.13 billion active users everyday with just over one billion of them using their smartphones to connect. Instagram has 500 million profiles with 300 active users each day and Twitter has 313 million users each month. This constant connection to social media is impacting people's lives and helping marketers create content that quickly spreads around the world. Everyone wants to create content that will become viral, but it takes a certain mindset to produce content that readers want to share. Highlighted below are four tips to help you create viral content. ...Read More »
Combining the Art of Cinematography, Colorist and Producer Jamie Trent is a rarity -- a member of the International Cinematographers Guild, Society of Camera Operators, Australian Cinematographers Society and the Producers Guild of America. All while being a professional colorist with a number of colorist credits on films and TV shows which qualify him to be represented by the Motion Picture Editors Guild, IATSE Local 700. The art and skills needed to be either a professional Cinematographer or a Colorist take years to hone, but to JT these skills naturally complement each other. ...Read More »
Adobe Acquires Mettle's SKYBOX technology By Ko Maruyama Adobe Systems Incorporated today announced it has acquired all SkyBox technology from Mettle, a global developer of best-in-class 360-degree and virtual reality software. The acquisition comes at a time when increasing numbers of creators, global brands and media and entertainment companies are embracing 360/VR and are looking for seamless, end-to-end workflows for this new, immersive medium. ...Read More »
Recreating 300's Epic Cliff Jump Shot By Fractal Visuals By John Byron Hanby, IV Few shots were more iconic than the epic cliff jump shot in Zack Snyder's 300 when Leonidas is traveling to meet with the Ephors. The seemingly unreachable ledge that may just be within grasp, given the proper motivation, stuck with director John Byron Hanby, IV and 10 years later he was lucky enough to be able to pay homage to 300 while Fractal Visuals was making a short film to Silversun Pickup's "Ragamuffin." Hanby walks us through the process of how his team at Fractal Visuals accomplished the epic jump. ...Read More »
Shooting an Epic 80's Style Horror Film: Sophia Rivera shoots "Jack Lantern" with Blackmagic Pocket Cinema Cameras For horror movie fans, there is something special about the 1980s. The horror movie genre was reborn and a new look and feel to a whole generation of horror movies was born. And that is what Sophia Rivera had in mind had in mind when she started to shoot "Jack Lantern." And to get the look and feel that she wanted, she choose to shoot with the Pocket Cinema Camera. ...Read More »
"Fractal Visuals Produces Viral Unofficial Music Video for Silversun Pickups" By Victoria Garabedian John Byron Hanby IV, founder of Fractal Visuals has released an unofficial music video for Silversun Pickups song "Ragamuffin". Fractal Visuals assembled a crew and set out on a four-day shoot in Terlingua, Texas just an hour north of the Texas - Mexico border. "We filmed everything using the RED Epic Dragon and wanted to capture the aerial footage with the same camera." Then in post they combined their skills with using Adobe Creative Suites After Effects and Premiere Pro, along with Blackmagics DaVinci Resolve. The results were stunning. ...Read More »
"American Gothic" Captures Suspense and Creates Paranoia with Blackmagic Design "American Gothic" is the latest project for writer, director and producer Stuart Connelly, whose previous projects include "Natural Selection" (2016) starring Anthony Michael Hall and Katherine McNamara and "The Suspect" (2013) starring Mekhi Phifer and Sterling K. Brown. Connelly and the film's DP Sherry McCracken selected a Blackmagic Production Camera 4K as their camera of choice. ...Read More »
PNY Demonstrates New NVIDIA Quadro VCA Certified Systems, Quadro GP100 CAE and Embedded Solutions at GTC By Lou Wallace PNY, a leading supplier of NVIDIA(r) Quadro(r) professional graphics solutions to system integrators, value-added resellers, and distributors, is showcasing the new family of NVIDIA Quadro Pascal(tm) architecture professional GPU-fueled solutions, including: NVIDIA Quadro VCA (Visual Computing Appliance) Certified Systems featuring eight ultra-high-end Quadro P6000 GPUs for interactive photorealistic rendering, unmatched graphics, mixed-mode compute and NVLink(tm) capable Quadro GP100 running advanced CAE software, as well as exciting new Quadro embedded (MXM) solutions. ...Read More »
Burr & Burton Academy Teaches Students Advanced Cinematography Skills with Blackmagic Design Situated overlooking picturesque Manchester Village, Burr & Burton Academy (BBA) in Manchester, Vermont is a 180 year old independent, coeducational New England secondary school. With about 700 students from the surrounding communities, as well as 60 international students, BBA is dedicated to educating students of diverse backgrounds and talents in a warm and caring environment that encourages excellence and community. One of its most popular courses is the cinematography program, taught by Bill Muench. And for this program, the school uses two Blackmagic Cinema Cameras to teach its advanced students. ...Read More »
Two Alone Together By Miles Weston In photography Bokeh is the out-of-focus parts of an image. It turns out it is also an excellent title of an indie film that Geoffrey Orthwein and Andrew Sullivan finished that's now in theatres. Poof everyone is gone and surprise it's not one of those cookie-cutter sci-fi films but a film that makes you do something wierd...think. And it just happens to have been shot in one of the most dramatic locations you can find - Iceland. And it all comes together beautifully. ...Read More »
OWC Hosting Video and Audio Professionals In-Booth Throughout NAB Show By Miles Weston Filmmakers will take center stage in OWC's booth - SL8905 - during NAB ...Read More »
ASSIMILATE Announces New SCRATCH VR Suite 8.6 ASSIMILATE achieves another virtual reality (VR) breakthrough with its SCRATCH VR Suite 8.6, the new version of its real-time post-production tools and workflow for VR/360 content. With added GPU stitching of 360-video and ambisonic-audio support, as well as live streaming, and more. The SCRATCH VR Suite 8.6 now enables VR content creators - DPs, DITS, post-production artists - with the only professional, streamlined, end-to-end workflow for VR/360 content on the market. ...Read More »
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