Effects News:
Training with Professional Athletes Most professional athletes have made the long and often arduous journey from the local to the national to the international levels. And whether it's an individual athlete or a team of athletes, along the way many have had the support of their families, friends and coaches, who know their struggles, triumphs and stories the best. While these stories aren't always the most glamourous, they are full of hard work and determination and can serve as inspiration. ...Read More »
PNY's Partner, NextComputing, Showcases Portable Professional VR Development Solution at CES Global Press Event NextComputing will present its deployable virtual reality development solution at the Gigabyte(tm) CES pre-show Global Press Event, January 4, 2017, at Caesar's Palace in Las Vegas. This solution combines the power and flexibility of NextComputing's Radius Edge portable workstation computer with a Gigabyte motherboard, NVIDIA(r) Quadro(r) VR-Ready graphics, and professional VR applications such as Assimilate SCRATCH VR and Autodesk LIVE. Visitors will be able to experience these solutions at the Global Press Event on the Oculus Rift HMD. This combination of VR technology enables media producers and virtual design & construction professionals to develop virtual content with minimal setup, and provides the performance needed to step inside their design and better communicate their vision. ...Read More »
Content Insider #500 - Tomorrow's Entertainment By Miles Weston Every year folks peek behind the curtain and tell you what stuff is going to take place next year and what technologies/products are going to succeed...and fail. Jeezz might as well skip the year. Not me. Nope I want to give you an idea of what the tomorrow way out there is going to look like 25 years from now, specifically entertainment. That way if you make money in the industry you can speed up or adjust your course to be ready to succeed in a big way. If you're just an entertainment consumer then you can prepare yourself for how good things are going to be. If I'm a little wrong come back in 25 years and I'll graciously accept your gottcha comment. If you ignore my crystal ball projections do it at your own peril! ...Read More »
Animal Creates the Haunting Light of Echo Torch in SCRATCH It's clear that creative genius is at work in "Echo Torch," a visually stunning, twenty-minute short, a co-venture of by Chris Preksta of Mercury Man Pictures, Animal, and Steel Town Entertainment. "Echo Torch" tells the story of a photographer who creates an electrical torch that reveals a hidden world layered upon on our own. It's filled with revelations of the past, beautiful spirits, strange creatures, and dangerous phantoms. ...Read More »
Blackmagic Design Helps Make Vancouver Fashion Week's Runway a Front Row Experience with Immersive 360 Video Streaming The pairing of fashion and technology is becoming more commonplace, especially where 360 degree video is concerned. Picking up on the latest trend, the Vancouver Fashion Week event organizers had seen the success of the New York Fashion Week 360 video stream and hired Canadian-based virtual reality (VR) experts Time Technologies to stylize a 360 video plan for their upcoming 2017 Spring/Summer event. ...Read More »
Content Insider #496 - VR Progress By Miles Weston VR film work - educational, documentary, entertainment and even marketing - has grown faster than the pioneers expected and it's only getting better and more exciting. All of the tools are getting better, faster, less expensive faster than industry forecasters predicted. Try even the basic (cheap) tools and you'll understand why once you watch it you want more. The good shooters and producers are delivering for the immersion hungry audience and learning that while it's great it doesn't meet everyone's needs the same way. The VR filmmakers are more than just creative in what they deliver, they're creative in how they get from concept to something you can don an HMD and enjoy. They're doing a lot of work-around activity to satisfy an increasingly sophisticated audience. ...Read More »
Pietro Villani Uses Blackmagic Production Camera 4K To Capture "Like Cotton Twines" "Like Cotton Twines" is an independent feature film that follows Micah, an American volunteer who goes to Ghana to teach and experience his mother's homeland. Micah teaches at a school in a village where he meets Tuigi, a smart 14-year-old student. Tuigi's fate is changed when her family must atone for an accident committed by her father and by custom she must abandon her education and become a Trokosi, a religious sex slave. Directed and written by Leila Djansi, "Like Cotton Twines" explores how Micah fights against the tribal culture to try and save Tuigi. ...Read More »
Content Insider #493 - VR Filmmaking By Miles Weston After a bumpy start VR filmmaking is starting to move forward. The craftspersons have and continue to do a lot of testing and refinement to find out what works, what doesn't and why. Along the way they're getting a lot of help from camera, system and tool producers to deliver consumers can immerse themselves in and enjoy again and again. The costs are already coming down as more and more filmmakers work with the new medium. Momentum is building and it's needed if HMD and solution producers are to sell the volumes we need to deem it a success. The good stuff is really good. The rest...not so much. ...Read More »
Content Insider #492 - SMPTE Power Play By Miles Weston SMPTE may hold it's technical conference in Hollywood but it's not about the glamour (ok maybe a little) it's all about making better stuff that will entertain you and others. All the good tools are in the cloud to keep costs under control more people are working in the cloud and storing content there - especially for backup of the backup and archiving. VR is now on everyone's to-do list but no one is overpromising. No one wants another '3D is the killer' message flying around. The people who are doing it seriously and well are doing it right and it's awesome. Computer, storage and HMD producers are waiting for the list of titles to grow. SMPTE just wants the standards to be fairly firm so the expectations and quality is what viewers expect. ...Read More »
Shareability Helps Spoken Word Artist Prince Ea Challenge the Education System Richard Williams, better known by his stage name Prince Ea, is an American rapper, spoken word artist, music video director and rights activist from St. Louis, Missouri. He's also a social media superstar with more than six million followers, hundreds of millions of views and climbing. With activism close to his heart, Prince Ea became the face of and collaborator on Neste's Pre-order the Future campaign. Neste is a Finnish energy company, and together with Prince Ea they are finding innovative solutions to create a cleaner and more sustainable future. The campaign highlights a few different areas of the future, including education, specifically how to shake up the old ways of education in order to create an efficient, effective and better way of learning. In creating a video for the campaign, Prince Ea turned to his friends at California-based social content studio Shareability. ...Read More »
Adobe Elements 15 By Ko Maruyama We are outfitted with hardware that allows us to capture photos and video easier than ever before. As a result, we're gathering more visual everywhere we go. Adobe Elements 15 makes sorting, editing, and sharing the favorites of our collections even better than before. ...Read More »
Digital Media Online Launches New Virtual Reality Sites - VR Developer Net and VR Gamer Net Digital Media Online today announced the launch of two vertical sites focusing on the emerging Virtual Reality and Augmented Reality markets and technologies. According to CEO Lou Wallace, "The timing of the launch of these new sites is perfect. Research firm Superdata Research has projected sales of VR software and hardware will hit $2.8 billion this year, and they foresee it increasing to $22 billion by 2019 and $40 billion by 2020." ...Read More »
Digital Colorist Dave Franks Discusses VR Post-Production for Jaunt's "Pure McCartney VR" Digital colorist Dave Franks enjoys helping to deliver bleeding-edge projects, like director Tony Kaye's VR experience: 'Pure McCartney VR' - a five-part series of stereoscopic virtual reality (VR) experiences, produced by Jaunt Studios. Innovation in the delivery of musical content has been a passion for Paul McCartney, so the VR space was a perfect medium for him to collaborate with director Tony Kaye and Jaunt to release these episodes. Each one of them is a unique vignette of McCartney discussing the origins of some of his most iconic music and other anecdotes within environmental montages of his artwork, photographs, and related imagery. ...Read More »
A Look "Behind-the-Scenes" of Immersive VR By Lou Wallace With 2016 being its breakout year, 360° VR productions are everywhere. And VR headsets - like Samsung GearVR, Google Cardboard, or Oculus Rift - are making it a quality, immersive experience. But what's going on "behind-the-scenes"? ASSIMILATE is at the forefront of supporting VR with its new SCRATCH VR Suite that includes all the post tools - conform, color grading, compositing, and finishing - to work in 360° media, and includes SCRATCH Play for playback and SCRATCH Web cloud-based collaboration and review tools that are automatically formatted for 360° viewing in VR headsets. Getting out in the field with customers, Lucas Wilson and Jeff Edson, CEO at ASSIMILATE talked with us about how they are responding to the VR market with its SCRATCH product line to offer creators the streamlined professional and powerful production and post-production tools that are needed to enhance and finalize the look-and-feel of VR content. ...Read More »
Telling the History of St. Louis Organized under the banner of the Missouri Historical Society, the Missouri History Museum, the Library and Research Center, and the Soldiers Memorial Military Museum in St. Louis are not your typical local history institutions. In addition to the main museum building, which houses public galleries, classrooms, and an auditorium, it also consists of a Library and Research Center. Here is housed a library, archives, artifacts, documents, photos and prints, moving images and sound. The institution also runs the Soldiers Memorial Military Museum, which was builtas a local military museum honoring individuals from St. Louis who we lost in World War I. ...Read More »
Pixel Squid: New Rubble By Ko Maruyama PixelSquid, a company built by the same creatives behind TurboSquid, offers amazingly easy ways to add 3D objects from an existing library to your Adobe Photoshop compositions. If you don't have Photoshop, there's an iOS app that allows you to add 3D objects on your iPhone! ...Read More »
Content Insider #483 - Little But By Miles Weston We know you take storage for granted except when it's slow, not available, dies. But filmmakers are always thinking about their storage. They don't want much just fast, rugged, reliable, HUGE and inexpensive. No I didn't say cheap I said inexpensive and it was the last check mark for the filmmaker because reshooting is way too expensive and often impossible. At FMS (Flash Memory Summit) awhile ago industry experts - manufacturers, integrators and filmmakers - spent a day telling the attendees how they work, how they use flash and what they need to handle the growing volume of content they capture, process, produce and finalize for folks to consume at the theater as well as on their TVs, computers, tablets, smartphones. Great content is too valuable to lose. Just ask the people who make their living as creative visual/audio storytellers. ...Read More »
Focusing on Creativity and Relationships with Events United and Blackmagic Design Where do musicians turn when they prepare carefully for gigs, only to find their performances ruined by poor production? They take matters into their own hands. That's what Tim Messina did when he founded Events United in Londonderry, NH. Events United is a full-service audiovisual production company specializing in houses of worship, concerts, theaters, corporate events, weddings, and other special events. ...Read More »
ASSIMILATE Releases SCRATCH v8.5 Update, Supporting RED's New 8k Weapon Helium Sensor and 8k VistaVision Always at the forefront of post-production support for the latest RED digital camera formats (www.red.com), ASSIMILATE's SCRATCH 8.5, build 909, now includes support for RED's new 8K Weapon Helium Sensor, as well as the 8K Weapon VistaVision-sized Sensor (full frame). Support includes the Log3G10 gamma space and REDWideGamutRGB color space. ...Read More »
Shooting "Savior" on URSA Mini 4.6K Dillon McEvoy (DP), Mike Overton (Director) and Matt Ramey (Producer) are film students at Chapman University and just completed their Junior level Advanced Production short film." And you would be hard pressed to tell the difference in quality between their film, "Savior," and a big-budget Hollywood film. To create a high quality war film is a huge undertaking. You have to get the uniforms right. Weapons and scenery have to be accurate, and you have to combine that with action scenes, VFX, physical effects, such as blood, and making sure you get the right actors that can believably inhabit the role of soldiers. And for a student film, all on a miniscule budget that would not even pay for catering on a typical Hollywood set. ...Read More »
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