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Update -- Rutgers is proud to announce a Mini-MBA Program on Social Media for Non-Profit Leaders

(October 22, 2012)

New Brunswick, NJ, Oct. 22, 2012 (GLOBE NEWSWIRE) -- Rutgers University today announced that Johnson & Johnson
and AT&T will participate in the world's first
Mini-MBA program on Social Media for Non-Profit Leaders and Public
Officials. The inaugural program will be held Nov. 12-16, 2012,
at the Rutgers Center for Management Development (CMD) in
New Brunswick, NJ.


	Rutgers Mini-MBA: Social Media for Non-Profit Leaders and Public Officials program

This nine-module program will present a new citizen-centric
communication model that will engage, serve and connect
constituents through social media channels. Through case
studies, interactive sessions and class exercises, participants
will learn about the latest research and best practices.
Topics that will be covered include social media strategies, mobile
engagement, economic development, micro blogging, community
engagement, emergency management, disaster preparedness and
disaster recovery, open innovation, measurement and ROI tracking,
and multichannel integration.

Both Johnson & Johnson and AT&T will present real-world
case studies on the first day of the program during the module on
"Community Impact Strategies and Engagement: Doing Well by Doing
Good; How Corporations and NPOs are Aligning for Social
Impact."

One of the many areas that the Johnson & Johnson Campaign for Nursing's Future
highlights is pediatric nursing. One of their commercials,
"Name Game," shows what
Tom does every day. He's a Pediatric Oncology Nurse at Memorial
Sloan-Kettering Cancer Center in New York; he loves his job and
says he never wants to retire.

The AT&T "It Can Wait"
campaign garnered more than 1 million pledges not to text and
drive. It also included a video that explains the "Anti-Texting While Driving
Technology" created at the AT&T Foundry that will help
drivers to stay safe behind the wheel.

Space in the first
Rutgers Mini-MBA: Social Media for Non-Profit Leaders and Public
Officials program is limited. Contact Rutgers CMD immediately
regarding discounts for non-profit organizations, corporate
sponsorships, and Rutgers alumni. This program has been approved by
the New Jersey Department of Labor for workforce training grants.
Funding may be available for those receiving unemployment
benefits.

About Rutgers Center for Management Development
(CMD)

Founded in 1947, Rutgers CMD provides management and leadership
training for professionals in business and human resources.
Instructors are Rutgers faculty members from the Rutgers Business
School-Newark and New Brunswick, and the School of Management and
Labor Relations, as well as industry experts. Programs bring
practitioners from different organizations and industries together
in a diverse learning environment designed to develop skills and
enhance knowledge through a combination of expert class instruction
and peer interaction.

For general information inquiries and registration, please
contact

Jackie Scott, Rutgers CMD Program Manager, at 732-640-1855,
email her at Jackie.scott@cmd.rutgers.edu, or go online to http://cmd.rutgers.edu/contact-us.

A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=15346

CONTACT: Greg Jarboe
SEO-PR
978-549-9537
Greg.Jarboe@SEO-PR.com

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