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Top Website Design Company, Lounge Lizard, shares Simple Conversion Increasing Web Design Elements
NEW YORK, Dec. 29, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top website design company, - within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
For many businesses the entire purpose of having a website is to generate conversions. In that regard your web design should be geared towards making the conversion process as effective as possible. Interestingly enough it is often the basic fundamentals that end up having the greatest effect on your overall conversion rate when they are implemented properly. Today the NY based website design company, Lounge Lizard, shares simple Conversion Increasing Web Design Elements.
Interesting headlines – It is very important to use interesting and engaging headlines to draw attention to sections of your website. In some cases you can get away with boring, yet informative headlines such as in the About Section, but for most pages you should aim for something more. Headlines don't need to be outrageous to be effective, but they must be informative, interesting or compelling to attract the viewer's eye and then help them make a decision if this is something they are either looking for or is appealing enough to engage them further.
Appropriate images – Images are more important than ever to conversions because they can provide a lot of information at a glance. The right image will increase conversions while the wrong one won't; it's as simple as that. It doesn't matter if the images are accompanying a blog post or on your landing pages, they need to further your message, boost credibility, and match the style of your brand. When you use random stock photos that don't support your calls-to-action all you are doing is adding confusion to the mix and detracting from your goals. Avoid bad stock photos (or stock photos in general if possible), use images that elicit an emotional response (when possible), include people in pictures when you can, and always choose an image that supports your goal or the theme of the subject if you want more conversions. Last but not least, make sure to use high-quality, clear images that have been tested for maximum effect.
Clear CTA's– One of the simplest things you can do to increase conversions is to fix your call-to-action buttons. A CTA button or link is a critical piece of the conversion funnel, yet many businesses don't take the time to test options and ideas to ensure that each CTA is configured for maximum effectiveness. The size, location, font, color, wording and style of the element are all vital to the effectiveness of that element because people need to clearly understand that this object will help get me to the next step and the place I wish to go. When deciding on CTA's, A/B testing should be used so that you are confident that this element is giving the best results possible.
Clear Navigation – Navigation is how a user gets from point A to point B on your website. Clear navigation that is intuitive and easily understood gets people where they want to go quickly and without confusion. It is like when you are driving on the freeways of a large metro area; clear road signs allow you to pick the right lane to get where you need to go. Bad navigation is more like when you visit a foreign country that uses unfamiliar signs with different shapes and colors than you are used to written in a language you don't understand. This can lead to confusion and frustration which limits conversions. Make sure your paths are clearly marked and each step helps move people along the conversion funnel. Again, A/B testing should be used so that you are confident that this element is giving the best results possible.
Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
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