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Target to match prices of key rivals' websites year round

US-TARGET:Target to match prices of key rivals' websites year round

(Reuters) - Target Corp said on Tuesday it will match on a year-round basis the prices found on the websites of key rivals Amazon.com Inc, Best Buy Co Inc, Wal-Mart Stores Inc and Toys R Us, building on a program it introduced this past holiday season.

The move comes after Target last week reported flat growth in December at stores open at least a year.

The discount chain was offering the price match between November 1 and December 16. In November, Target Chief Executive Gregg Steinhafel said that the retailer was not seeing a lot of price match activity in stores.

(Reporting By Phil Wahba; Editing by Alden Bentley)

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