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TOMY International Announces New Line of Lamaze Developmental Infant Toys Featuring Characters from "The Incredibles" and "Incredibles 2"

TOMY's Lamaze toy brand brings this highly-sought-after Disney•Pixar property to the infant category for the first time in 2018. (January 22, 2018)

OAK BROOK, Ill., Jan. 22, 2018 /PRNewswire/ -- TOMY International introduces its all-new line of Lamaze developmental infant toys featuring characters from Disney•Pixar's sought-after Incredibles films, marking the first time since The Incredibles property first appeared in its 2004 theatrical debut that the beloved characters will be available in infant toys. With Incredibles 2 slated for release in summer 2018, TOMY's Lamaze brand plans to introduce a full line of toys, all created in conjunction with child development experts, including teethers, Clip & Go's, a playmat and shape sorter. Product from TOMY's Lamaze Incredibles line will hit stores in spring 2018.

"We are thrilled to bring the widely-recognized and sought-after Incredibles characters into our award-winning Lamaze toy brand," said Peter Henseler, President of TOMY International. "The rich storylines and robust creative and visual content that Pixar is known for give us so much to build this toy line upon. We are honored to have the opportunity to develop the characters and themes from this successful franchise into engaging, developmental infant toys."

TOMY's Lamaze Incredibles toys will bring the beloved characters to life in infant toys designed to spark daily discoveries and encourage developmental milestones. Incredibles 2, directed by Academy Award®-winner Brad Bird, brings audiences back together with their favorite superhero family. With voices from Samuel L. Jackson, Holly Hunter and Craig T. Nelson, Incredibles 2 is slated for release June 2018.

About Pixar Animation Studios
Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation.  The Northern California studio has created some of the most successful and beloved animated films of all time, including "Toy Story," "Monsters, Inc.," "Cars," "The Incredibles," "Ratatouille," "WALL•E," "Up," "Toy Story 3," "Brave," and "Inside Out." Its movies have won 32 Academy Awards® and have grossed more than $10 billion at the worldwide box office to date. "Coco," Pixar's 19th feature, opened in theaters on November 22, 2017.

About TOMY International
TOMY International ( is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.

About Lamaze International
Lamaze is a nonprofit organization and trusted resource for the journey from pregnancy to parenthood. Every purchase supports education and advocacy to build confidence and ease fears for parents around the world! Learn more at

Lamaze ® is a registered trademark of Lamaze International.


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