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Som Sleep Featured in 'Sports Illustrated' as NBA Players Seek More Restorative Sleep
SANTA MONICA, Calif., Feb. 13, 2018 /PRNewswire/ -- Som Sleep, an NSF Certified for Sport ready-to-drink sleep supplement, was recently featured in Sports Illustrated as NBA players seek more restorative sleep. The article highlights professional athletes' sleep deprivation and its contributing factors, including back-to-back games, late nights, and constant travel.
"The NBA is filled with insomniacs," writes Sports Illustrated Senior Writer Lee Jenkins, and Denver Nuggets' Trey Lyles was one of them. "After games, my body can't settle down, so I just lie there with my thoughts," Lyles tells Sports Illustrated. "I've tried all the little games, all the sheep counting. Nothing worked for me." Lyles sought something different than a traditional melatonin supplement, but healthier than the ZzzQuil pills that left him feeling groggy the next morning. Strength and conditioning coach Felipe Eichenberger introduced Lyles to Som, a ready-to-drink sleep supplement that had not yet hit the market at the time, but was already NSF Certified for Sport and is now available for sale online. Lyles' average of 5.6 points and 3.0 rebounds in November rose to 14.7 points and 6.6 rebounds in December after he incorporated Som into his routine.
"Sleep is critical for all of us, but professional athletes are expected to perform at another level," said John Shegerian, the Co-founder and CEO of Som Sleep. "We're glad to see Som is already helping NBA players and know it will be the go-to supplement for anyone looking for better sleep. We're glad to be a safe, NSF Certified for Sport option."
Som Sleep is an NSF Certified for Sport ready-to-drink sleep supplement available in both Original and Zero Sugar. The drug-free, non-habit forming formula is consumed 30 minutes before bed for better sleep. Som is available in a 4-pack, 12-pack, and 24-pack for both one-time purchase as well as recurring delivery online at www.getsom.com. Find Som on social media @getsomsleep.
Contact: For media inquiries, contact Lily Allyn Gordon at [email protected].
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SOURCE Som Friends, Inc.
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