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Seachange cFlow Portfolio Equips Content Owners, Aggregators, Service Providers To Serve Up Personalization(August 27, 2018)
Video solutions pioneer SeaChange International Inc. (NASDAQ: SEAC) today unveiled a new solutions portfolio, called cFlow, which equips video providers with a comprehensive set of tools for video management and personalization.
Content owners building direct-to-consumer (DTC) channels, virtual multichannel video programming aggregators/distributors (vMVPDs), and cable/telco/mobile video providers can leverage this comprehensive set of software-based tools to manage their content meta-data and workflows, merchandizing, monetization, and viewer experiences. These individual solutions are the critical building blocks for creating personalized, indivisual(tm) viewing experiences. While each solution element of the cFlow portfolio can be used independently, the combination of these four elements creates a "video personalization pipeline" that can increase viewer engagement and monetization.
The portfolio strategy celebrates SeaChange's 25th anniversary year building upon the company's pioneering pedigree, and positions SeaChange for continued market leadership and growth. According to Shankar Nagarajan, SeaChange Vice President of Product Management, the organization is now refocused to help partners navigate the industry-wide march towards personalization and capitalize on those opportunities. "Over the past 25 years, our organization has developed great expertise in managing video to create engaging viewer experiences. Now, we have infused that experience into every element of cFlow."
The SeaChange cFlow portfolio, comprises four key solution families that can be used together or individually to centralize and simplify the task of offering branded, indivisual viewer experiences across multiple network and screen types.
- cContent(tm) Content Management: SeaChange cContent solutions simplify the design and management of increasingly complex content workflows, provide the metadata enrichment that is so critical to matching the right content to viewers, and scale dynamically as the number of subscribers grows.
- cBridge(tm) Offer, Session & Transaction Management: SeaChange cBridge solutions provide a complete set of readily scalable "back-office" management capabilities, including offer creation, pricing, packaging, promotion and multiscreen session management, enabling providers to build a personalized bridge between the content and the viewers.
- cAds(tm) Advertising Management: SeaChange cAds solutions provide the tools to develop and manage monetization through targeted, personalized advertising across multiple channels and devices, and reduce operating costs with end-to-end automation.
- cView(tm) Viewer Experience: SeaChange cView client software presents a consistent, personalized look, feel, and experience across mobile devices, smart TVs, connected TVs and set top boxes. With cView, providers can offer a uniquely branded viewer interface and consistent set of features via cBridge support and integration. The cView + cBridge combination allows for rapid new feature and service creation and deployment. cView software is available for many different devices and operating systems, including Android and AndroidTV, Apple iOS and tvOS, as well as a variety of smart TVs and set top boxes.
"The concept of flow in video and television is not new," added Nagarajan. "Broadcasters have built their primetime lineups for decades to create a 'flow' from one show to another, and between content and ads, to keep audiences watching and returning. With multiscreen viewing and OTT streaming today, the challenge is to create millions of unique, individualized flows. The cFlow portfolio's four elements are designed to enable providers to create these personalized flows to improve viewer engagement, unlocking the potential of anytime, anywhere multiscreen services."
Safe Harbor Provision
Any statements contained in this press release that do not describe historical facts, including regarding future operations of SeaChange , are neither promises nor guarantees and may constitute "forward-looking statements" as that term is defined in the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements may include words such as "may," "might," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential" or "continue," the negative of these terms and other comparable terminology. Any such forward-looking statements contained herein are based on current assumptions, estimates and expectations, but are subject to a number of known and unknown risks and significant business, economic and competitive uncertainties that may cause actual results to differ materially from expectations. Numerous factors could cause actual future results to differ materially from current expectations expressed or implied by such forward-looking statements, including the risks and other risk factors detailed in various publicly available documents filed by the Company from time to time with the Securities and Exchange Commission (SEC), which are available at www.sec.gov, including but not limited to, such information appearing under the caption "Risk Factors" in the Company's Annual Report on Form 10-K filed with the SEC on April 16, 2018. Any forward-looking statements should be considered in light of those risk factors. The Company cautions readers not to rely on any such forward-looking statements, which speak only as of the date they are made. The Company disclaims any intent or obligation to publicly update or revise any such forward-looking statements to reflect any change in Company expectations or future events, conditions or circumstances on which any such forward-looking statements may be based, or that may affect the likelihood that actual results may differ from those set forth in such forward-looking statements.
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