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Responsibility Has Its Rewards(October 27, 2012)
Detroit, MI, Oct. 28, 2012 (GLOBE NEWSWIRE) -- With the Detroit Tigers facing a must-win situation going into
Game Four of the 2012 MLB World Series®, Sue Wagner, a life-long
Tigers fan, experienced the night of a lifetime at Game Three last
night at Comerica Park. Ms. Wagner was selected as one of the two
grand prize winners of the League-wide Responsibility Has Its Rewards sweepstakes for
designated drivers. Wagner, a Tigers fan from St. Clair Shores, MI,
was randomly chosen from among the 34,665 Tigers fans who pledged
to be designated drivers during the 2012 regular season, ensuring a
safe ride home for their friends and family.
"The World Series is a celebration of our sport, its best
athletes and our great fans," said John McHale, Executive Vice
President and Chief Information Officer, Major League Baseball and
TEAM Coalition chairman. "The Budweiser Good Sport program and
Responsibility Has Its Rewards sweepstakes help provide fans with a
safe, family-friendly experience by promoting responsible fan
behavior and also rewarding MLB fans who help get their friends
home safely by being a designated driver."
For the ninth consecutive season, Major League Baseball (MLB),
Techniques for Effective Alcohol Management (TEAM) Coalition and
Anheuser-Busch have joined together to make more fans aware of the
designated driver programs offered at every MLB ballpark. The
designated driver programs and the Responsibility Has Its Rewards sweepstakes
promote traffic safety by encouraging responsible drinking and
positive fan behavior.
"Anheuser-Busch has led our industry in promoting responsible
drinking for 30 years and Budweiser Good Sport is one of our most
visible programs, which reminds fans who choose to drink, to do so
responsibly and get their friends home safely," said Kathy Casso,
vice president, Corporate Social Responsibility at Anheuser-Busch.
"We all share the same streets after the game. This partnership
with Major League Baseball, participating stadiums,
concessionaires, TEAM Coalition and baseball fans displays our
collective responsibility to help keep our roads safe."
Anheuser-Busch and its wholesalers promote responsible drinking
among professional baseball fans by implementing Budweiser Good
Sport fan responsibility programs with 22 MLB venues throughout the
As the Detroit Tigers Designated Driver for the Season, Wagner
received two tickets for Game Three of the 2012 World Series®, she
was recognized on the video scoreboard and she met MLB and Detroit
Tigers officials. The San Francisco Giants Designated Driver for
the Season, Terri Jinkins of Walnut Creek, CA, attended Game One of
the World Series at AT&T Park.
"The success of the Responsibility Has Its Rewards campaign with
Major League Baseball and Budweiser is a direct result of the
commitment from the League, the MLB Clubs and all the campaign
partners," said Jill Pepper, executive director of TEAM Coalition.
"Teamwork is what this campaign is all about. It is proof that when
everyone - including the fans - takes responsibility, everyone
During the 2012 MLB regular season, a record 466,955 baseball
fans planned ahead and made the responsible, winning play by
pledging to be designated drivers.
The top five MLB Clubs for designated driver pledges in 2012
- St. Louis
- Milwaukee Brewers: 48,805
34,665 designated drivers
- San Diego
28,704 designated drivers
- Arizona Diamondbacks: 22,164 designated drivers
Major League Baseball (MLB) is the oldest professional sports
league in the United States and consists of 30 member clubs in the
U.S. and Canada representing the highest level of professional
baseball. Under the guidance of its ninth Commissioner, Allan H.
(Bud) Selig, MLB has experienced dramatic changes including
Interleague Play, the introduction of the Wild Card, the new
expanded postseason format in 2012, the most comprehensive
drug-testing program in U.S. professional sports, an unprecedented
era of labor peace, significant revenue sharing among the clubs and
a growth in revenue from $1.2 billion in 1992 to more than $7
billion in 2011. The last nine seasons have been the best attended
in MLB history with each year, including 2012, eclipsing the 73
million mark. With the continued success of MLB Network and MLB
Advanced Media and the return of the MLB Fan Cave, MLB continues to
find innovative ways for its fans to enjoy the National Pastime.
For more information on Major League Baseball, visit www.mlb.com.
For nearly three decades, Anheuser-Busch and its nationwide
network of wholesalers have invested more than $930 million in
national advertising campaigns and community-based programs to
promote responsible drinking, prevent underage drinking and drunk
driving and address college issues. For more information on these
alcohol responsibility efforts and the progress being made, visit
Budweiser is the Official Beer of Major League Baseball and proudly
sponsors 22 of the 30 MLB Clubs.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate
sports, entertainment facilities, concessionaries, stadium service
providers, the beer industry, broadcasters, traffic safety experts
and others working together to promote responsible drinking and
positive fan behavior at sports and entertainment facilities. TEAM
Coalition members and supporters include Major League Baseball,
Major League Soccer, NASCAR, National Basketball Association,
National Football League, National Hockey League, National
Collegiate Athletic Association, ARAMARK, Delaware North Companies
- Sportservice, Ovations Food Services, Beer Institute, National
Beer Wholesalers Association, Anheuser-Busch Companies,
MillerCoors, Live Nation, National Association of Broadcasters,
Contemporary Services Corporation, Elite Show Services,
International Association of Venue Managers, Stadium Managers
Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org or
A photo accompanying this release is available at:
CONTACT: Jill Pepper, TEAM Coalition 202-669-0357 firstname.lastname@example.org
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