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RE/MAX Rolling Out New Look for Digital Age

  (September 29, 2017)
RE/MAX Rolling Out New Look for Digital Age

Over the last 44 years, RE/MAX has grown from an unknown start-up company into the world's best known real estate brand, with operations in more than 100 nations. Now the familiar brand is getting an updated look designed to suit our digital age.

This month, RE/MAX officially rolled out its new graphic design standards, which include updated versions of its world-famous balloon logo and wordmark.

“Great brands evolve, and RE/MAX is no different," said RE/MAX Co-CEO Adam Contos.

The iconic red, white and blue hot-air balloon has been updated to be brighter and more modern while still being instantly recognizable as RE/MAX.

“Our brand identity was first crafted in the 1970s when computers were mostly enormous, expensive and somewhat rare," noted Jack Kreider, executive vice president and regional director of RE/MAX Northern Illinois. “As a result, our logo and other marks weren't designed to meet 21st century needs and tastes. The new RE/MAX graphics are both modern looking and well adapted to the needs of our digital age. They will look as good on a smartphone as they do on a yard sign or billboard."

In the process of creating the updated look, RE/MAX interviewed 20,000 consumers in the United States and Canada and found that while they loved the traditional RE/MAX look they also expected the brand's image to change with the times.

“The changes are more subtle than dramatic, but that is exactly the direction that RE/MAX research suggested was most appropriate," said Kreider. “In the months ahead, the public will begin to see our refreshed look on yard signs, office signage and in advertising, and I'm confident they will like our new crisp, contemporary look."

RE/MAX agents consistently rank among the most productive in the industry. In 2016, RE/MAX Northern Illinois agents averaged 18 transaction sides. RE/MAX has been the leader in the northern Illinois real estate market since 1989 and is continually growing. The RE/MAX Northern Illinois network, with headquarters in Elgin, Ill., consists of more than 2,250 sales associates and 105 independently owned and operated RE/MAX offices that provide a full range of residential and commercial brokerage services. Its mobile real estate app, available for download at, provides comprehensive information about residential and commercial property for sale in the region. The northern Illinois network is part of RE/MAX, a global real estate organization with 115,000+ sales associates in 100+ nations.


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