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Q&A with Sorenson Media CEO Peter Csathy on Partnership with Sony Creative Software

5 questions for Sorenson on new relationship



Sorenson Media CEO Peter Csathy

1. How will this partnership benefit video professionals and the industry at large? What's new?


This partnership brings two leaders of innovation formally together for the first time -- Sony and Sorenson Media.  This is the first time that Sony is actually making available Sorenson Squeeze directly to its customers, making it easier-than-ever for them to gain the benefits of award-winning Squeeze.  Squeeze works seamlessly within Sony Vegas products, and this simplifies video workflows and frees up time so that video professionals can focus on what matters most -- their craft.

2. Can you provide any details on future bundles or offerings this partnership may involve?

The intent here is to work closely together in terms of product development, thereby further optimizing the overall customer experience for video professionals. We want to listen together to the needs of video professionals -- and we want to develop workflow solutions that best address those needs.  So, expect deeper integration in the upcoming months.

3. Why do these two companies and their coordinating products make a good fit?

Sony Vegas is a leading NLE, used by many top video professionals. Sorenson Squeeze is the gold-standard video encoding application.  Squeeze has worked as a plug-in to Vegas for quite some time.  Now, Squeeze comes directly to Sony customers to solve their needs in one action.  Both companies also have a long-standing history of innovation, so there is a natural "fit" in terms of pedigree.


4. Will the Sorenson Squeeze pricing remain the same? Any special deals for Sony customers?

For the time being, our partnership focus is on providing the optimal product bundle -- to meet the specific needs of the individual video professional.  We expect there to be pricing benefits to Sony customers in the upcoming months, including special product packages that aren't available elsewhere.  Stay tuned, we are in Phase 1 only now.  Lots more to come.

5. How well do Squeeze/Sorenson 360 and the Sony Creative Suite work in tandem? Will this be a difficult switch for current Sony customers?

They work seamlessly together.  Sony is the NLE.  Sorenson Media is the encoding solution (Squeeze) and the online video platform (Sorenson 360), so that the video professional can work within Vegas for editing, encoding and publishing to the web.  It's that easy!

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Related Keywords:Sorenson Media, Sony Creative Software, video editing, video compression, NLE

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