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Proposed Tax Law Demands Health Care Marketers Gain a Stronger Competitive Edge

  (December 13, 2017)
Proposed Tax Law Demands Health Care Marketers Gain a Stronger Competitive Edge

The new tax bill wending its way through Washington right now proposes a repeal of itemized deductions for health care expenses that American taxpayers have enjoyed for decades.

If the bill passes in its current form, according to Mike Smith, president of Southern-California based MedMen, a health care video and animation company, consumers are likely to cut back on medical spending in 2018 -- and health care providers will be required to sharpen their marketing efforts in what is sure to become an increasingly competitive chase for fewer patient dollars.

A Healthier Approach to Health Care Video and Animation

As creative video and animation professionals with over two decades of medical advertising experience, MedMed specializes in writing and producing television, video and radio content for health care companies nationwide. Along with -- or apart from -- their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients past and present include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Hoag Hospital, Freedom Innovations, Beckman Coulter, Teva Pharmaceuticals, South Coast Medical Center and Ziering Medical, to name a few.
Simple, Affordable, Impactful

“Our videos are a simple, affordable, impactful way for medical clients to position their brand, and in so doing, leverage their products and services for greater ROI," stated Smith.

MedMen's staff has won scores of national, regional and local advertising awards -- from CLIO to Telly to Emmy -- on its way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. Visit them at and

Contact: Mike Smith


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