Company News: Page (1) of 1 - 01/24/13

Ntropic's VFX Artistry Featured In Artist Marco Brambilla's 3D Video Installation "Creation (Megaplex)"

Solo Exhibit Opens In New York This Week (January 24, 2013)

DMN Newswire--2013-1-24--When Video Artist Marco Brambilla's newest 3D video installation opened in Los Angeles in the fall, it met with rave reviews in the LA art scene. The last and third installation in a trilogy, "Creation (Megaplex),"opens in New York this week at the Nicole Klagsbrun Gallery with an artist's reception this evening from 6-8 pm.

"Creation (Megaplex)"continues to showcase Brambilla's unique and innovative talent. Drawing from an array of pop cultural sources in order to re-contextualize century old histories, Brambilla's films challenge the standards of both art and film. The third in a trilogy of 3D videos that started with Civilization (Megaplex), 2008, and Evolution (Megaplex), 2010, Creation (Megaplex), 2012, presents a spectacular cinematic composition that culls from a vast archive of iconic Hollywood films. Set within the form of a giant DNA helix, Brambilla takes the viewer on a spiraling trajectory that begins with a big bang and continues through embryonic inception, idyllic, Eden-like bliss and decadence. The elaborate succession finally culminates in a state of super-saturation, where structure implodes and interminably re-invents itself to begin again as an erupting point in space. Digitally assembled images generate a hyper-realistic landscape of clouds, meadows and burning cityscapes, against which humanity oscillates between a frenzied production and consumption of its own creation. With each cycle of the work, Brambilla's video engulfs the viewer in an overload of imagery almost impossible to sustain.

Ntropic Creative Director/Founder Nate Robinson, contributed to this project by working with the Artist to complete Brambilla's 3D creative vision. The Ntropic team designed an internal digital rotoscoping pipeline, which could handle the enormous number of video clips, 1500 in all, for the project. Robinson notes that Ntropic approached "Creation (Megaplex)"in sections, in order to address the sheer volume of 3D elements. "Looking back, I know this project is going to be a big highlight in my career,"he concludes. "It was a true art project that allowed Ntropic and me to make a creative contribution that really took it to a whole new level. I'm thrilled with the results and wish Marco the best of luck and continued success with the exhibit as it takes on the art scene in New York.?

"Nate has a unique combination of creative and technical skill,"says Brambilla. "He and his team were able to deal with the immense challenges of such a dense and complex work, while giving it a sense of fluid continuity throughout the process."

Credits:
Client: Video Artist Marco Brambilla
Project: 3D video installation "Creation (Megaplex)?

VFX/Postproduction Company: Ntropic
Creative Director: Nate Robinson
Producers: Kara Holmstrom, Jenna Louie, John Mendaros
Flame Compositors: Nate Robinson, Simon Mowbray, Maya Korenwasser, Alaina Goetz, Matthew Tremaglio
3D Artists: Wren Myer, Paul Fuller
Rotoscope Artists: Roel Elaco, Jun delaPena, Alfred Ilagan, Romel Belicario

About Marco Brambilla:
Brambilla's fine art work has been exhibited extensively in institutions both in the United States and abroad, including the New Museum of Contemporary Art, New York; San Francisco Museum of Modern Art, San Francisco; Santa Monica Museum of Art, Santa Monica; Corcoran Gallery of Art, Washington, D.C.; Kunsthalle Bern, Berne; Alcal� 31, Madrid. His 3D video installation, "Evolution (Megaplex)"is currently on view at the Eli and Edythe Broad Art Museum in East Lansing, Michigan. Brambilla lives and works in New York.

About Ntropic:
Ntropic draws its strength from a diverse background of creative talent. Assembling a global community of artists in multiple locations, the studio has built a creative collective with strengths in all facets of production and post-production ranging from conceptual design and motion graphics to photo-real CG and seamless compositing. Ntropic focuses on elegant, intelligent, and conceptual visual effects producing award-winning work for commercials, music videos, feature films, experiential theaters, and interactive content.

As industry mediums rapidly change, Ntropic maintains a foothold on the bleeding edge of technology? leading the charge into a new era of entertainment media. The studio removes the mystery from the black box of technology and operates as a creative hub for directors and agencies to converge and collaborate without limitation.

Ntropic's creative directors thrive on the unique challenges of production and work closely with the creative team to concept, visualize, and realize their artistic vision. Offering innovative solutions for otherwise impossible tasks, Ntropic inspires artists and filmmakers to expand the horizons of possibility.

The studio's objective is to create an inspirational environment for artists and clients to come together and not worry about the how, but stay focused on creating the most fascinating and innovative work to date.

www.ntropic.com

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Related Keywords:Marco Brambilla, "Creation (Megaplex)", Ntropic