Company News: Page (1) of 1 - 02/14/13

New Art Miami Launches A Remote Color Grading Services

The Post Facility's Cost-Effective Service Lets Clients Tap Its Team Of Color Grading Talent - Without Leaving Their Office (February 14, 2013)

DMN Newswire--2013-2-14--New Art Miami has launched a pioneering remote color grading service, taking its one-stop seamless approach to providing the US general, Latin and global markets with editorial, VFX, 3D animation, color grading, finishing and audio postproduction to the next level. The innovative service provides clients with virtual access to real-time sessions with the company's skilled color grading team, while eliminating the expense and time of traveling to the Miami-based facility.

The multi-cultural postproduction company brings clients and their colorist together in 'live,' real time sessions that enable them to watch, interact, and participate in the creative process from their computers, with matched color parameter - or on tablets, or smart phone. Sessions can be accessed via Internet from multiple locations using secure password logins.

"Our remote color grading service provides a project that doesn't have room in its budget for travel expenses, with the opportunity to work with our multi-talented colorists, Oscar Martinez and Patrick Desfayes - without the client every leaving their office," says Demetrio Bilbatua, New Art's President/CEO. "It also offers local clients the convenience of accessing the same high-caliber service, technology and talent that we offer in-house, without having to get in their cars or block travel time into their schedules."

New Art Miami's Color Grading Suite

The remote color grading process begins after production, with the client sending files and their EDL to New Art Miami. Files are then ingested to the facility's non-linear color correction system, and their color grader performs a monitor calibration of the client's viewing reference station. New Art's team establishes a voice connection via Skype or phone, and then begins a real-time nonlinear color grading session.

Remote color grading delivers the same quality as in-house session - and goes through the same process - matching the color temperature of footage from multiple camera, balancing out levels from scene to scene, using the nuisances of the craft to create or enhance the desired mood of each scene, getting rid of noise, correcting soft areas and achieving precise control of color and contrast. The final product is equal to the quality that clients are accustomed to getting when working in-house.

After the session is completed, New Art's colorist posts selected files to an FTP for download and use. They retain a copy to allow further correction or alternate versions to be created, or to follow through and provide editorial, finishing and/or audio services. (The company is currently fine-tuning a Remote Editorial Services, which it plans to launch later this year.)

"Clients are amazed at the level of convenience and flexibility our remote capabilities bring to the color grading phases of their projects, and how seamlessly it integrates into their work day," says Bilbatua. "Working remotely and eliminating the cost and time spent traveling allows us to step up the production value of projects with limited budgets."

"Our remote color grading was designed to anticipate the every-changing needs of today's industry, and refine the role of a seamless workflow for commercial, corporate, music video and web-based video content," adds Bilbatua.

ABOUT NEW ART MIAMI:
New Art Miami is a creative service provider offering Editorial, VFX, 3D animation, color grading, finishing and audio for spots, broadcast content, music video and all platforms of visual media. Our team is committed to providing dynamic, flexible and innovative solutions that cross platforms and exceed expectations. Technical specs and formats supported by New Art's Remote Color Grading system can be downloaded from www.newartmiami.com/remote-color-correction, or contact New Art at 305.857.0350 for additional information on the services.

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Related Keywords:New Art Miami, Remote Color Grading, Color Grading, Postproduction