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Market Drivers Include Increase in Video Production and Broadcasting of High Bandwidth Uncompressed HDTV Signals, According to New Report by Global Industry Analysts

  (April 02, 2012)

San Jose, California (PRWEB) April 02, 2012

Follow us on LinkedIn As a critical tool that finds application in broadcast operation and transmission control rooms, demand for master control switchers is slated for steady growth in the upcoming years. The broadcast industry will continue to remain a primary end-user market with customer purchasing decisions in this sector influenced by the efficiency and control benefits offered. Apparent operational advantages of using switchers include enhanced efficiency in the overall workflow of broadcasting process and greater degree of flexibility to choose a particular video feed source and route it.

Migration to digital broadcasting technology is also expected to bring in new opportunities. The process of digital switchover is a widely spreading phenomenon around the globe as digital television technology offers various advantages to broadcasters such as better sound and picture quality, interactive content; and availability of multi-media channels and multi-channel programmes which have significantly fostered the demand for this technology. In this regard, delivery of premium content requires master control switchers with enhanced-video services capability to add special effects in the programme content. Moreover, the entire stream of feeds, audio and video will require a switcher product to transmit out of the facility thus providing a business case for master control switchers. Steadily declining prices of digital media technologies will increase the adoption of switchers. In addition, benefits associated with HD such as easy accessibility to video assets stored in digital format, time reduction for broadcasting, and cost reduction in maintenance and storage have been embraced by enterprises, resulting into magnified ROI for broadcasters from the deployment of digital video technology.

Traditionally, North America and Europe have been considered major markets for master control switchers, spearheading growth and technological advancements due to digitalization in the broadcasting industry. However, over the last few years, the trend has drastically shifted in favor of developing markets such as Asia-Pacific as robust economic conditions in emerging markets like China, India and South Korea significantly bolsters prospects of master control switchers in this region. These economies are ramping up capabilities in digital technologies and HD transmission on large scale, in turn strengthening the overall market.

Interestingly, unique to the media, broadcasting, and advertising industry, the impact of the European debt crisis is likely to be offset by the phenomenon called the Quadrennial Effect, which surfaces once in every four years. Major events that occur once in every four years, such as European Football Championship, the US Presidential Elections and Summer Olympics promise to increase broadcasting opportunities and ad spending in the region and worldwide, despite the debt crisis induced weakening of business confidence across the EU region and fears over the ensuing reductions in ad budgets. The impact of these events includes greater advertising and broadcasting spending by media companies, increased consumer confidence, improved activity in the digital television market i.e. launch of new channels, and new platforms, among others. The quadrennial effect indirectly provides a much required stimulus to spending in an economy bogged down by volatile business climate indicator (BCI) and austerity blues. Russias undeterred pace of transition to digital television technologies also bodes well for the market in general. The Russian governments plans to launch DVB-T2 ahead of the earlier proposed schedule will additionally aid in supporting the growth of the broadcasting industry in Europe in the year 2012. Since the beginning of 2012, the Russian Television and Radio Broadcasting Network (RTRN) already commenced DVB-T2 broadcasting in the region of Tatarstan.

As stated by the new market research report on Master Control Switchers, United States remains the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market trailing a CAGR of 6.0% over the analysis period.

Key participants profiled in the report include Evertz Microsystems, Ltd., Grass Valley USA, LLC, Harris Corporation, Miranda Technologies, Inc., PESA, Pixel Power, Inc., Snell Group and Utah Scientific, Inc.

The research report titled Master Control Switchers: A Global Strategic Business Report announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, growth drivers, challenges, issues & trends, regional analysis, product overview, recent industry activity and profiles of market players worldwide. Analysis and overview is provided for major geographic markets such as US, Canada, Europe, Asia-Pacific and Rest of World. Market analytics are provided in value (US$) terms for end-use segments including, Multi-System Operators, Broadcasters, Stadiums, Outside Broadcasting Vehicles and other segments.

For more details about this comprehensive market research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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