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Manhattan Center: State-of-the Art Video Editing in NYCVideo editing is as much art as science
It is no secret that reality shows can be made and broken in post-production. Think of Bravo TV, which has made a fortune from good editing. Editing has become as important a part of the mix as picking the right cast members or creating the right environment. (How boring would it be to actually watch the lives of all the housewives of The Real Housewives of Orange County 24/7?)
There is so much juicy footage to air that a "hats off" must be given to the editing team at Bravo and all the other successful reality shows: The actors are voluntarily put through the wringer for an entire day, and most of it ends up on the cutting room floor. What audiences see are two or three neatly chiseled episodes at 39 to 42 minutes each, excluding commercials. Nevertheless, oftentimes, the participants don't like what they see, and cry "bad editing."
"Blame it all on the editing," chuckles Marvin Williams, who knows how crucial editing can make or break a program.
Certainly Williams is familiar with the challenges. As the director of video engineering and operations at Manhattan Center, the most advanced independent multimedia production facility in New York City, he has edited television shows, concert footage and more.
"Good editing should enhance the story, not change it," Williams elaborates. "A great editor, with access to great equipment and technology, is vital. As the shows that work post-production in a place like Manhattan Center can tell you, a venue that has it all in one place-with state-of-the-art recording and production studios under one roof-is simply ideal. You can't beat that for ease and headache reduction."
Centrally located in the heart of New York City, Manhattan Center Productions appears to live up to Williams' praises. The extensive facilities include recording and television production studios in addition to the famed Hammerstein and Grand Ballrooms. It has been the facility of choice for countless household name artists, composers, concert promoters, municipality and political parties, television events, fashion shows, corporations, not-for-profits, record companies and worldwide and local organizations.
Public and private companies would also help themselves to take heed of Manhattan Center. "There is probably no single more effective way to accurately mainstream one's corporate message than a company video," says Williams. "It should be on the landing page of a company's website, the television in a waiting room, distributed on social media, and regularly used as part of marketing content. Basically, a corporate video must be everywhere. Every day that you don't have a corporate video is a day that your competitors have an edge."
Williams goes on to note that the whole process of creating a corporate video can be overwhelming if a company doesn't have anyone in-house to walk it through the process. Purpose, image, budget, format, content, production, distribution: all these factors need to be considered. Manhattan Center is capable of assisting in this endeavor as well.
Repeatedly renovated and upgraded over the past three decades, Manhattan Center Productions has a reputation for bringing the highest standards to television broadcasting, staging, scenic design, lighting design, sound design, video projection, video recording and audio recording.
The studios include two television control rooms, TV1 and TV2. Both rooms are equipped with Ikegami HD cameras mounted with Canon and Fujinon HD lenses, and both are fully integrated with the Hammerstein and the Grand as well as audio recording studios, enabling the broadcasting and videotaping of any event to be handled completely in-house. Country Music Television's Crossroads and Al Gore's 24 Hours of Reality, along with bands like Chris Martin's Coldplay, are just a few of the other big names that have utilized these facilities.
A separate facility, the "Log Cabin", combines the ease and efficiency of digital technology with a Pro Tools HD Accel system, to the proven warmth and musicality of a best-of-breed 72-channel analog console, complete with classic outboard gear and the latest plugins. The Log Cabin is a producer's, artist's and engineer's dream studio.
Then there is Studio 7. This facility houses a unique custom-modified Neve VR 96-channel console recording to 5.1 surround on a Pro Tools HD Accel system, or to any of a variety of digital or analog multitrack tape formats. Wired to record or mix sound from the Hammerstein or the Grand, Studio 7 has seen the birth of countless one-of-a-kind performances, classical recordings, film scores, broadcasts and telethons.
Finally, Manhattan Center offers more than 20 edit rooms of varying sizes able to accommodate the most demanding online or self-supervised offline editing clientele. These post-production suites have fiber and copper connectivity to over 48 terabytes of shared network storage on an EditShare.
Innovations like these have propelled Manhattan Center to the cutting edge of 21st century entertainment production in New York City.
Sebastian Thaler is a freelance science and
technology writer based in New York City
Related Keywords:video editing, post production, DVE, film editing, Manhattan Center Productions
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