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Lounge Lizard Web Design New York Discusses Webmentos and Their Impact on Your Business

  (October 02, 2017)

NEW YORK, Oct. 2, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York web design company, - within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

In today's digital landscape, people tend to zone-out, losing time, focus, and recollection of online engagement such as ad impressions, digital content they read, and even sites they were on. In fact, user testing has found that users are often incapable of recounting their online viewing and reading activity after having spent more than an hour of consecutive online interactions. For businesses, this can mean lost ad impressions and diminished user retention, conversion, and repeat traffic. However, as is often the case when uncovering online opportunities, there is a digital solution for that. Webmentos provide a recap of a user's digital journeys to spark recognition and encourage re-engagement with brands. Lounge Lizard Web Design New York discusses webmentos and their impact on your business.

AI and deep machine learning are making a big impact on digital interactions from customized outreach to ease of navigation through human context deciphering. Among the latest and greatest capabilities that artificial intelligence can provide, are webmentos. Webmentos are user behavior-specific recaps that detail the user's online journey, similarly to highlight footage. This will help brands who have gotten overlooked by the user when they are "in the zone," so to speak. Like television watching, users often miss what's going on around them they are so absorbed in the content in front of them. The same happens online. As users hyper-focus on the specific action that they are in, they are unaware of digital ads and often what website they are even on. This can be particularly tricky as users link from one site or piece of content to another without looking at where they are going or where they've been.


Many advertisers are finding that their ads are going unnoticed or that when users are on the site, they get distracted by links and other elements that could navigate them away, damaging retention and conversion as well as repeat traffic because users don't remember where they were. Webmentos can provide a personalized reminder of digital interactions to recuperate lost business. By providing a recap when the user ends their session of where the user was and how they responded to different sites or content, users will be re-engaged with brands to drive traffic back to the site. This customized reminder will also build brand awareness and trust while also greatly improving conversion potential by pulling the user back in to engage again.

Webmentos may not be the major tool to drive your business, but they are a part of a bigger picture in modern user engagement that will impact positive results. Today's deep machine learning capabilities enable businesses to better understand and reach their target consumers, to provide customized content for a personal online experience, and to recuperate and re-engage users for business acquisition. Artificial intelligence is changing the way brands reach, retain, engage, and convert users, and webmentos are an important new development in this technology to help with your digital branding and business growth.

Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]

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