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Kristen Friend Named First Non-Founding Partner with Adviatech Corp.(January 25, 2013)
San Francisco, CA, Jan. 25, 2013 (GLOBE NEWSWIRE) -- What started as a search engine marketing company in 2004 (later
incorporated January 13, 2005) has developed into an organization
with an eye for niche services. Over the last eight years,
Adviatech has formed multiple brands and holdings which allowed the
company to maintain a favorable position even as the U.S. economy
experienced a crippling recession a few years ago.
Adviatech's brands include law firm marketing service, SEO |
Law Firm™, legal news
distributor, Law Firm Newswire™, monthly lawyer magazine, Bigger Law
Firm™ (BLF Magazine), and insurance marketing service,
Ready to Quote™. Kristen Friend has made an impact on Adviatech's
holdings since day one.
In 2008, Friend was contracted by Adviatech to help improve
their law firm marketing services, specifically the development of
their attorney focused design services. Less than a year later, she
became a full time employee as Adviatech's Art Director working out
of their office in Tampa, Florida.
In 2009, she turned SEO | Law Firm's design services into a
recognizable force in the legal marketing industry. Her ability to
foretell design trends and stanch refusal to allow any two websites
to appear to have the same designer resulted in Adviatech seeing an
80% increase in web design revenue for that tax year.
Following the success of her work with Adviatech's legal
services, she managed the design and development of large projects
for Ready to Quote, Adviatech's marketing arm for insurance
In 2010, as Adviatech experienced a delayed pullback from the
recession, the company took a risk by increasing their spending and
focusing employee resources on the development of new marketable
products and services. In that year, they created half a dozen new
services, including their semi-custom website solution (now
accounting for half of all lawyer websites built by SEO | Law Firm)
and attorney news distribution service, Law Firm Newswire.
Adviatech co-founder, Jason Bland, remembers working with Friend
on the expansion projects. "We had a very ambitious schedule in
2010 and were making a bet that spending more while revenue was
flat would strengthen us on the other side of the recession. So,
these things had to work!" Bland continues, "Kristen worked night
and day. She took Law Firm Newswire and made it her own. The brand,
style, the entire look and feel of Law Firm Newswire is credited to
Kristen. That was supposed to be a sideline service that we would
offer to clients but she went so far beyond our expectations that
Law Firm Newswire immediately attracted hundreds of users and
thousands of readers."
Law Firm Newswire became profitable just three months after
launching and continues to be one of Adviatech's fastest growing
In 2011, Friend created the layout and design for Adviatech's
monthly print publication, the Bigger Law Firm magazine. A year
later, Bigger Law Firm released a digital subscription option
making the magazine available not only in print but in high
resolution PDF and available on AmazonKindle.
In 2012, Adviatech moved their headquarters to a larger office
in Tampa, FL and then opened a small office in San Francisco, CA.
Friend relocated to San Francisco to help establish the company in
the Bay Area. She also designed the brand and user interface for a
lawyer application being released in the Spring of 2013.
Christopher Kazor, another Adviatech co-founder said, "When you
have someone who is talented and working as hard if not harder than
the owners, you have to keep them on board. Kristen has been
developing the face of Adviatech for over four years and I am
looking forward to working with her on a strategic level."
As part of the promotion, Kristen Friend was given an upgraded
benefits package and issued 750,000 shares of Adviatech Corporation
Friend is a 1999 graduate of Indiana University, earning
Bachelors Degrees in both journalism and religious studies. In
2003, she graduated from the International Academy of Design with
an Associates Degree in graphic design.
CONTACT: Jason Bland
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