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KBM Group Partners with Distributed Marketing Software Provider Distribion to Provide Integrated, Strategic Marketing to Field Sales Reps and Agents

(October 09, 2012)

Richardson, TX, Oct. 9, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based
customer engagement, has entered a strategic partnership with
Distribion, a leading provider of on-demand, web-based,
multi-channel marketing automation solutions for distributed
marketing organizations. The agreement augments KBM Group's
comprehensive technology- and data-based marketing solution suite,
extending it to local field sales to enable centrally managed,
strategic marketing, including campaign management, implementation,
and measurement across a distributed network of agents.

Designed for regulated industries such as insurance, healthcare
and finance, Distribion's multi-channel, distributed marketing data
management platform complements and strengthens KBM Group's
established position in the healthcare and insurance
industries. KBM Group's solutions span a spectrum of products
and services that includes data; advanced analytics to derive
customer intelligence; data management; strategic consulting;
campaign management; and marketing outsourcing.

Tom Young, KBM Group's Executive Vice President of Client
Services, says, "In today's digital and personal-technology
marketplace, companies need to be nimble in how they engage with
consumers and policyholders. In industries such as insurance
that are regulated and rely on agent networks, the challenge is how
to maintain a productive three-way dialog among the primary product
or service provider, their field channels, and consumers that
ensures compliance - as well as gathers measurement and feedback to
create responsive marketing strategies. With the addition of
Distribion's distributed marketing capabilities to our
comprehensive solutions, we can create customer engagement
ecosystems that deliver end-to-end marketing that is centrally
controlled, locally implementable, brand compliant, and enforces
regulatory compliance."

Tim Storer, Distribion's CEO, says, "Distribion provides a
technology infrastructure that allows corporate and local
marketers, field sales and marketing partners to efficiently
create, store, localize, manage and measure marketing
communications across channels. By having all sales and
marketing communications centralized, organizations can drastically
improve efficiencies, optimize distribution channels, ensure brand
and regulatory compliance, get better insight through a larger
aggregated data set, and make better, more informed
decisions. Combining KBM Group's data and service offerings
with Distribion's multi-channel distributed marketing platform
provides everything necessary to execute this strategy within
highly regulated distributed sales and marketing environments."

About KBM Group

KBM Group transforms marketing efforts into mutually beneficial
customer conversations through data-driven insights. Based on a
strategic approach to optimize business outcomes, KBM Group's
world-class marketing solutions integrate offline and online
marketing channels and allow companies to achieve high-performance
B2B and B2C customer engagement and marketing ROI from a spectrum
of services including consulting, data integration and database
management, analytics, digital services, marketing management and
outsourcing, creative services, and response services. The company
has 35 offices in 21 countries serving global, enterprise and
B2B2C-focused companies. KBM Group's parent company, Wunderman, is
part of the Young & Rubicam Group and a member of WPP (NASDAQ:
WPPGY). www.kbmg.com

About Distribion

Distribion's web-based marketing solution is the only proven
multi-channel marketing automation and sales enablement solution
built for distributed marketing organizations in regulated
industries. Distribion's unique mix of products and services
connect corporate marketing organizations with regional and local
branches, channel partners, and individual sales representatives.
Distribion streamlines the process of delivering and executing
campaigns across communication channels: email, social media,
print, direct mail, newsletters, microsites, presentations, forms,
surveys, rich media, search engine marketing, and mobile. The
company's unique sales kit generation and presentation tools offer
the only easy-to-use way for local sales people to generate
personalized sales kits and presentations on the fly, by assembling
compliant, pre-approved corporate marketing assets into customized
presentations, proposals, or capabilities summaries. www.distribion.com

CONTACT: Peggy Garner
KBM Group
713.995.2358 or 281.865.1412
Peggy.garner@kbmg.com

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