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Insomniac And LiveXLive Media Partner To Launch Insomniac Channel On LiveXLive Video-Streaming Platform

Five-Year Digital Streaming Agreement to Include Global Livestreaming, Video-On-Demand, Virtual Reality and Augmented Reality, Spanning more than 50 Festivals and Events (March 08, 2018)

LOS ANGELES, March 8, 2018 /PRNewswire/ -- Insomniac, the producer behind some of the most innovative, immersive music festivals and events in the world, and LiveXLive Media Inc. (NASDAQ: LIVX) ("LiveXLive"), a global digital media company focused on live entertainment, have reached a five-year agreement that establishes LiveXLive as the exclusive global livestreaming partner of Insomniac's events and festivals. LiveXLive will also offer video-on-demand (VOD), virtual reality, and be the augmented reality partner for Insomniac festivals, including Electric Daisy Carnival (EDC) Las Vegas, the largest dance music festival in North America. During this year's 22nd edition of EDC Las Vegas, May 18-20, 2018, LiveXLive will launch a dedicated Insomniac Channel across its streaming platforms. As part of the deal, Insomniac will become the exclusive aggregator of dance music content for LiveXLive's online video-streaming platform. The Insomniac Channel will also be made available on Slacker Radio.

LiveXLive (PRNewsFoto/Loton, Corp.) (PRNewsfoto/LiveXLive Media, Inc.)

"For 25 years, Insomniac has embraced all aspects of dance culture and produced events that showcase the wide range of music and talent that exists today," said Insomniac Founder and CEO Pasquale Rotella. "This collaboration with LiveXLive is a key part of our mission to expand not just EDC but other Insomniac experiences into key global markets, from Asia and Europe to Latin America and beyond. I'm excited for people around the world to look through this unique lens and experience the unity and positivity that this culture promotes."

A pioneer in the dance music industry, Insomniac has produced more than 2,000 festivals, concerts and club nights for more than five million attendees worldwide. The Insomniac Channel on LiveXLive is a key component of Insomniac's global expansion strategy, which includes taking its events internationally to Asia, Europe, Latin America, Africa and Australia and bringing its culture to fans worldwide. The agreement will strengthen LiveXLive's market presence, which already includes festivals such as Rock in Rio, Lisbon; Bumbershoot, Seattle; and Hangout Music Festival, Gulf Shores, Alabama; among others.

"This is a landmark deal for LiveXLive as it rapidly expands our global festival footprint and further enhances our annual festival lineup," said Rob Ellin, CEO and Chairman of LiveXLive Media. "Many thanks to Pasquale Rotella and the entire Insomniac team; we couldn't ask for better partners to help share dance music with the genre's many fans around the world. Our unique ability to deliver the festival experience to viewers wherever they are, combined with Insomniac's clear leadership in the live event space, makes this partnership a game changer for the fans and the brands who want to reach them. If you want to watch live dance music performances, LiveXLive is now the place!"

The Insomniac Channel livestreams will include artist interviews, experiential behind-the-scenes footage, and performances from some of the most popular dance music artists today, giving music fans around the globe the ability to tap into an immersive viewing experience from nearly any connected screen. In addition to EDC Las Vegas, LiveXLive's world-class industry production and content teams will also produce livestreams for: Beyond Wonderland SoCal, HARD Summer, Nocturnal Wonderland, Escape, EDC Orlando, Dreamstate SoCal, Countdown, and several of Insomniac's international festivals.

About LiveXLive Media
LiveXLive Media, Inc. (NASDAQ: LIVX) ("LiveXLive Media") is a global digital media company dedicated to music and live entertainment. The company operates one of the only video streaming services for live music and original music-related content, LiveXLive, which creates a social, community-oriented experience for music lovers. The LiveXLive platform, and app, deliver premium live-streamed and on-demand video content from some of the world's top music festivals and concerts, including Rock in Rio, Outside Lands Music and Arts Festival, Hangout Music Festival, and more, with featured live performances from world-renowned artists such as Rihanna, Katy Perry, Radiohead, Chance The Rapper, Bruce Springsteen, Maroon 5 and Major Lazer. Alongside the many live-streamed music events, LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. LiveXLive Media is headquartered in Beverly Hills, CA, and its business also includes social influencer network LiveXLive Influencers and internet radio service Slacker Radio ( For more information, visit and follow us on Facebook, Instagram and Twitter at @livexlive.

About Insomniac
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company's top priority.

Throughout its 25-year history, Insomniac has produced more than 2,000 festivals, concerts and club nights for nearly 5 million attendees across the globe. The company's premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracts more than 400,000 fans over three days.

The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.

Keep up with Insomniac announcements and news on Insomniac.comFacebook and Twitter.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements." These statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements. These factors include uncertainties as to identifying, acquiring, securing and developing content, ability to attract and retain users, successfully implementing LiveXLive Media's and Slacker's growth strategy, including relating to their technology platforms and applications, management's relationships with industry stakeholders, changes in economic conditions, competition, and other risks including, but not limited to, those described in LiveXLive Media's Registration Statement on Form S-1, Amendment No. 5, filed with the Securities and Exchange Commission on December 15, 2017 (the "SEC"), and other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and LiveXLive Media disclaims any obligations to update these statements except as may be required by law.


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