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"Impractical Jokers" Producer NorthSouth Productions Launches Good Kicks Media, Hybrid Content Company Aimed at Brands
(June 21, 2018)
NorthSouth Productions, the company behind the smash-hit comedy series Impractical Jokers
and long-running Say Yes to the Dress: Atlanta
is bringing its creative genius and distribution acumen directly to agencies, brands, p.r. firms, networks and others.
In partnership with Hearst Entertainment, the company has formed Good Kicks Media
, a hybrid content company offering creative and production services for branded content, network promos, and live activations.
Good Kicks has already produced brand-related work for Marvel, Range Rover, Progresso, ESPN, and Discovery Networks. For Edelman subsidiary Zeno Group, Good Kicks has worked with AstraZeneca, Bausch & Lomb and Philips Healthcare. It is also currently working with Zeno Group and boutique agency Elephant on a social ad campaign for Marcus by Goldman Sachs, featuring The Bachelorette's JoJo Fletcher.
"We've been building popular media content for networks for 18 years," says NorthSouth Productions CEO Charlie DeBevoise. "With the launch of Good Kicks, we're spreading that success directly to brands."
"NorthSouth is one of those rare creative shops that have produced highly-rated and long-lasting formats across various genres, audiences and networks," adds Hearst Entertainment President Neeraj Khemlani. "Charlie and his talented team are now bringing that network quality polish to the branded content, promo and experiential marketing universe."
To jumpstart the branded content division, DeBevoise has joined forces with Dean Crago, principal of SharpKnife Productions and former executive producer of Reveal 42, a post house in New York. Crago, who will serve as Head of Branded Content, brings over 20 years of branded content development experience and a long list of top tier clients, including Johnson & Johnson, Listerine, Aveeno, Coca-Cola, Seattle's Best Coffee, Sylvan Learning, Outback Steakhouse, Oral B, Crest, NASCAR, ESPN, Showtime Networks, HBO and JPMorgan Chase. Good Kicks has also tapped the promo market by hiring veteran artists, directors and editors David Klinkowicz and Keith Crago.
|(l to r) Charlie DeBevoise, Neeraj Khemlani, Dean Crago.|
Good Kicks' live activations arm is a branded adaptation of the events NorthSouth produces for networks. The company produced a high wire act in the middle of downtown Manhattan for an Impractical Jokers season finale that attracted 3,000 onlookers and gave TruTV high ratings and impressions. For another event, the company partnered with Nitro Circus to fill a stadium with 5,000 fans. "We create massive live events that attract thousands of spectators and generate huge media interest," says DeBevoise.
About NorthSouth Productions
Founded by Executive Producer Charlie DeBevoise in 2000, NorthSouth is one of America's largest nonscripted television producers. Their credits span a range of factual programming for clients including History, TLC, Discovery, TruTV, A&E, Food Network, Sundance, Travel Channel. NorthSouth has corporate offices in New York and Tennessee, as well as production offices in Atlanta. In 2012, the Hearst Corporation purchased an interest in NorthSouth Productions. The company is now part of the Hearst Entertainment and Syndication division, which includes media properties A&E, History, Lifetime, ESPN, King Features Syndicate, and COMPLEX Networks.
+1 (212) 414-8670
About Good Kicks Media
Launched in March 2018, Good Kicks Media is a creative agency servicing a wide range of clients including ESPN, Marvel, Discovery, Progresso, Chase JPMorgan among others. The company has offices two offices in Manhattan.
Good Kicks Media
+1 (646) 774-4855
NorthSouth Productions, Good Kicks Media, Charlie DeBevoise, Hearst Entertainment
Source:Digital Media Online.
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