Company News: Page (1) of 1 - 10/11/12

Fatbaby App Launches, Delivers Media Presentations & Key Content For Directorz, Lucky Twenty One & Lucky Post (The Fatbaby Co

(October 11, 2012)

DMN Newswire--2012-10-11--Leading the paradigm shift in sales and marketing communications, Directorz, Lucky Post and Lucky Twenty One have launched the Fatbaby app: the first native app for the production and post industry engineered with the power of Wiredrive in conjunction with Shogun to deliver custom presentations. The app, available for free via the app store (itunes.apple.com/us/app/fatbaby/id556897103?mt=8) unites the three sister companies under the Fatbaby brand.

"Busy producers and creatives need information tailored to the assignments and projects at hand rather than a general overview of projects," comments Fatbaby co-founder Tammie Kleinmann. "Our app is a direct response to this need for rapid-fire, hyper-custom information gathering anywhere and anytime. We believe it enhances in person and virtual communication, and see it as the next wave for our industry."

The reduced relevancy of the traditional group sales presentations inspired the Fatbaby App's design in collaboration with Brian Linder of Opposite, Inc. With Fatbaby, custom presentations and push notifications provide relevant and timely information to users iPhones and iPads today's handheld screening rooms.

"We are very excited to see an innovative company like Fatbaby use their resources and creativity to build a custom application that leverages the Wiredrive platform," says Wiredrive Partner Bill Sewell. "I think it will be a valuable tool to present work in a new, engaging way. We hope to see more ideas like this in the coming year."

The Fatbaby brand was inspired by the happy fish-riding icon designed for production company Lucky Twenty One and post house Lucky Post. "Instant happiness" was the immediate response to the playful cherubic figure. The family of companies, including Directorz, adopted Fatbaby as the connecting brand.

For more on the Fatbaby family of companies, please visit: www.fatbaby.com

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Related Keywords:Fatbaby, Directorz, Lucky Post, Lucky Twenty One