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5 Advertising Integrations Used In Video Games


5 Advertising Integrations Used In Video Games
Although advertising in games has been around since the dawning of the industry, it hasn't seen as rapid of growth and success as it has in the past 10 years. Offering low CPM rates and the potential to increase notoriety in the 13-35 age demographic, this space has become extremely sought after by companies when monetizing their brand. Currently, there are five ad integrations that have proven to be most effective in doing so. Read More

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Contestant Overcomes Serious 'Voice' Snafu
Contestant Overcomes Serious 'Voice' Snafu
Monday during "The Voice"'s first night of live performances, contestant Kristen Merlin learned an important lesson when her microphone failed. With about 22 seconds left in her performance of Sugarlands Stay, Merlins audio dropped out. But just like the old saying, the show must go on, and so did Merlin. Eventually a stagehand brought her a new microphone and she was able to finish the last line of the song for all to hear, but Merlins poise impressed host Carson Daly and all four of the coaches, who Read More
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Five Bucks Will Let You Stream Joss Whedon's Latest Movie Early
Five Bucks Will Let You Stream Joss Whedon's Latest Movie Early
Joss Whedon might currently be shooting the follow-up to The Avengers, but that hasn't stopped him from making waves with another of his projects. Just moments after In Your Eyes premiered at the Tribeca Film Festival, the Firefly creator announced that the supernatural love story he penned and executive produced would be immediately available to download on video streaming website Vimeo for $5. Read More
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Pfister, Depp Reunite For Sci-fi 'Transcendence'
Pfister, Depp Reunite For Sci-fi 'Transcendence'
For more than a decade, cinematographer Wally Pfister brought director Christopher Nolan's cinematic visions to life. Now, he's the one calling the shots. His directorial debut, the new sci-fi mystery "Transcendence", has many elements of a Nolan blockbuster — eye-popping visual effects, a mind-bending story and an A-list lead in Johnny Depp. All of those things translate into high expectations for Pfister, who jokingly likens his newly christened director's seat to an "electric chair." In the film releasing Friday, the mind of Depp's terminally ill scientist, Will Caster, is uploaded into a computer after his death, spawning an eerily unruly machine. At the heart of the story is the disrupted relationship of Will and his wife, Evelyn, played by Rebecca Hall. Read More
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'Captain America,' 'Rio 2' Top Box Office
'Captain America,' 'Rio 2' Top Box Office
In a springtime battle of sequels, "Captain America: The Winter Soldier" stayed strong enough to narrowly triumph over the debut of "Rio 2." According to Monday's final box office figures, the Disney's Marvel superhero sequel took in $41.3 million in its second weekend of release. Fox's animated family film "Rio 2" opened with $39.3 million. Read More
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Video: 'Captain America,' 'Rio 2' Top Box Office
Video: 'Captain America,' 'Rio 2' Top Box Office
In a springtime battle of sequels, "Captain America: The Winter Soldier" stayed strong enough to narrowly triumph over the debut of "Rio 2." According to Monday's final box office figures, the Disney's Marvel superhero sequel took in $41.3 million in its second weekend of release. Fox's animated family film "Rio 2" opened with $39.3 million. Read More
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F1 - The Fastest Way to Explain Hybrid Technology
F1 - The Fastest Way to Explain Hybrid Technology
Efficiency, performance and reliability. The new Mercedes-Benz PU106A Hybrid Power Unit has shown a perfect blend of all three qualities so far this season. This 3D animation shows in detail how the Hybrid V6 turbo engine works and introduces tailor-made fluid technology that seems to reverse the laws of physics... Read More
Business Issues:
Content Insider #331 - Power of Choice
Content Insider #331 - Power of Choice
NAB was even more lively this year because so many people were scrambling. Cable folks were bristling that they're still the gateway to the home TV. Rusting big iron producers in the Central Hall were saying how important they were. South Hall was totally busy with people who understood the industry is rapidly changing to OTT/IPTV and it was already 4K ready. Everyone wanted to control the consumer but he/she saw the fiber pipe to the home as a way out of paying for 100s of channels they never or hardly ever watched. More importantly people wanted their content on their terms at their times. Freedom of choice is something we all want...right? Read More
Featured News:
BlackMagic At NAB 2014: 10 New Products!
BlackMagic At NAB 2014: 10 New Products!
Blackmagic Design announced ten new products this year, including two very exciting new camera models, 6 new Ultra HD product lines (including the world's first 12G-SDI product with the Teranex Express), the latest version of Resolve and the introduction of the Cintel Film Scanner. Read More
Case Study:
Life's a Game
Life's a Game
What do you do when you're about to jump out into the cold hard real world after a bunch of years of relaxed college? Tough question but a group of independent content creators got together and had one last intramural football game. The non-stop action, non-stop comedy earned a spot in this year's Tribeca/ESPN film festival. Not a bad way to start the serious phase of their lives. You'll never look at intramural football the same again! Read More
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Content Insider #332 - Video Consistency
Content Insider #332 - Video Consistency
On the eve of NAB I just read where kids watch an average of 40 hours of TV a week and you wonder why they're numb from the neck down and dumb from the neck up! Most of the parents I know sharply restrict/monitor their kids viewing habits even though they (and the parents) want quality content everywhere. It will come but still don't think the super high quality 4K streaming media we'll get (program schedules are fading memories) will make make the zombies, vampires, werewolves any more interesting. But Cosmos that's a great series...can't wait to see how it ends. Read More

NABShow 2014: International
One of the things that makes NABShow so great is the ability to come together with 1,000s of friends at a time in a single spot! Sure, it'd beRead More
 
NAB 2014 NABShow is PEOPLE
People have argued about the necessity of big trade shows.  Why travel from halfway around the world to see a presentation that might be availablRead More
 
NAB 2014: Plugin Pavilion
At NABShow, there are many exhibitors who return year after year, providing broadcasters with the latest news from their company.  And, year after Read More
 
MODBOOK. macbook+wacom
Modbook is back. But is it more than it's previous incarnation? I reviewed the original modbook a few years ago.  It was a new concept then, and Read More
 
 

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Rain or Shine, The University of Portland's Multimedia Team Gets the Shot with Blackmagic Design Rain or Shine, The University of Portland's Multimedia Team Gets the Shot with Blackmagic Design
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Content Insider #334 - Fast, Furious, 4K Content Insider #334 - Fast, Furious, 4K - The More Intense the Content, the More Important the Storage
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Content Insider #333 A New Capture Content Insider #333 A New Capture - AJA Catches Eyes, Images in 4K at NAB
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