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Avid Leads the Media Industry Forward with New Cloud Solutions at IBC 2017

(September 15, 2017)

AMSTERDAM, the Netherlands, Sept. 15, 2017 (GLOBE NEWSWIRE) -- IBC (Hall 7, Booth #J20) – Avid® (Nasdaq:AVID), a leading global media technology provider for the creation, distribution, and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today announced new cloud offerings and new solutions certified to run on Microsoft Azure that will enable media production organizations and professionals to work with greater efficiency and collaboration, and prepare them for the future of the media cloud era.



“At NAB 2017, we unveiled our vision for bringing Avid into the cloud along with a comprehensive partnership with Microsoft as our preferred cloud provider,” said Dana Ruzicka, Vice President and Chief Product Officer, Avid.  “Since then, the reaction from our customers has been overwhelmingly positive. This really is the beginning of the cloud era for our industry.  We’re excited to help our clients successfully navigate their own journey to the cloud, with the first of many new cloud offerings from Avid launching today at IBC. Whether customers choose to deploy in the data center or the public cloud, Avid’s unique platform approach delivers unparalleled workflow efficiency and flexibility across the entire spectrum of media production.”

Avid’s new cloud-based apps and service offerings announced at IBC 2017 include:

  • MediaCentral | Cloud UX: For teams of two to teams of thousands, the completely redesigned MediaCentral | Cloud UX (user experience) is an easy-to-use and task-oriented graphical user interface that runs on virtually any operating system or mobile device, and is available to everyone connected to the platform. Team members can easily collaborate with each other from wherever they are – in the same building, across town, or even on a different continent.

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