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Angie's List Reports Third Quarter 2012 Results

(October 24, 2012)



  • Third quarter and year-to-date revenues increased to $42.0 and $109.6 million, up 75% over the prior year quarter.


  • Third quarter and year-to-date service provider revenue increased to $29.3 and $75.6 million, up 96% over the prior year quarter.


  • Total paid memberships of 1,656,768 at September 30, 2012, up 68% year-over-year.


  • Cost per acquisition ("CPA") in the third quarter was $76, a decrease of 3% over the prior year period, despite an increased marketing spend of 39%.



INDIANAPOLIS, Oct. 24, 2012 (GLOBE NEWSWIRE) -- Angie's List (Nasdaq:ANGI) announced today third quarter 2012 financial results for the quarter ended September 30, 2012.



"We are having a very good year. Third quarter was our 43rd consecutive quarter of record revenue. Household acquisition costs and renewals were excellent," said Angie's List CEO Bill Oesterle. "Advertising sales were even better. First year advertising revenue originations have grown 106% year-over-year. In addition, service provider revenue renewal rate remained over 100%. This dynamic should contribute significant additional margin in the coming quarters." 












































































































Three months ended 9/30/2012

 

 

 

 

9/30/12

9/30/11

 Change

 Total paid memberships (end of period) 

 1,656,768

 988,224

68%

 Gross paid memberships added (in period) 

 341,522

 240,334

42%

 Marketing cost per paid membership acquisition (in period) 

 $ 76

 $ 78

-3%

 First-year membership renewal rate (in period) 

76%

76%

 flat 

 Average membership renewal rate (in period) 

78%

78%

 flat 

 Participating service providers (end of period) 

 33,209

 21,927

51%

 Total service provider contract value (end of period, in thousands) 

 $ 119,091

 $ 65,104

83%

 

 

 

 

 

 

 

 

 Nine months ended 9/30/2012 

 

 

 

 

9/30/12

9/30/11

 Change

 Gross paid memberships added (in period) 

 862,014

 557,061

55%

 Marketing cost per paid membership acquisition (in period) 

 $ 83

 $ 86

-3%

 First-year membership renewal rate (in period) 

76%

76%

 flat 

 Average membership renewal rate (in period) 

78%

79%

 -100bp 


Market Cohort Analysis


"Our most mature cohort continues to demonstrate the potential for the entire business. We're continuing to see high growth with memberships growing 44% in that cohort and high contribution," Oesterle stated.











































































































Cohort





# of Markets





Avg. Revenue/ Market



Membership

Revenue/Paid Membership

Service

Provider

Revenue/Paid Membership

Avg.

Marketing Expense/

Market





Total Paid Memberships



Estimated Penetration

Rate



Annual

Membership Growth Rate

 

 

 

 

 

 

 

 

 

Pre 2003 

10

 $ 4,350,693

 $ 43.98

 $ 107.53

 $ 1,249,986

 338,863

8.5%

44%

2003 - 2007 

35

 2,364,197

 37.20

 78.66

 1,284,796

 898,962

6.3%

70%

2008 - 2010 

103

 99,116

 14.53

 19.53

 182,659

 384,002

6.4%

78%

Post 2010 

57

 7,922

 9.99

 11.07

 55,533

 34,941

3.5%

*

 

 

 

 

 

 

 

 

 

 

205

 

 

 

 

 1,656,768

 

 

Cohort table presents financial and operational data for the twelve months ended 9/30/2012

* Not meaningful


Third Quarter Results



Third quarter 2012 total revenue was $42.0 million, an increase of 75% from $24.0 million in the prior year period. Service provider revenue was the largest component of total revenue at $29.3 million and the fastest growing with a 96% growth rate. Marketing expense was up 39%, or $7.3 million, over the prior year period. Net loss was $18.5 million, with selling expense of $16.2 million and marketing expense of $26.1 million, compared to a net loss of $17.4 million with selling expense of $8.7 million and marketing expense of $18.8 million in the prior year period. Adjusted EBITDA, a non-GAAP financial measure, was a loss of $16.5 million, compared to a loss of $13.9 million in the prior year period.



For the nine months ended September 30, 2012, total revenue was $109.6 million, an increase of 75% from $62.6 million in the prior year period. Service provider revenue grew to $75.6 million, up 96% from the prior year period. Marketing expense was up 49%, or $23.3 million, over the prior year period. Net loss was $55.3 million, with selling expense of $43.0 million and marketing expense of $71.3 million, compared to a net loss of $43.2 million with selling expense of $22.4 million and marketing expense of $48.0 million in the prior year period. Adjusted EBITDA, a non-GAAP financial measure, was a loss of $49.8 million, compared to a loss of $35.8 million in the prior year period. The cash balance at September 30, 2012 was $65.5 million. In addition, the Company has a $15.0 million unused capacity on its line of credit.



"The positive unit economics of our business drove our results in the third quarter and we look forward to continued growth in the fourth quarter," stated Bob Millard, Angie's list CFO. "Based on normal seasonal trends, we will scale back on our marketing investment in the fourth quarter."



Business Outlook



The Company's financial and operating expectations for the fourth quarter and full year of 2012 are as follows:




  • Total revenue in the range of $45.0 million to $46.0 million for the fourth quarter.


  • Marketing expense in the range of $8.5 million to $9.5 million for the fourth quarter.



The Company has agreed on the principal terms of the purchase of its campus headquarters in Indianapolis from an affiliate of its CEO for approximately $6.25 million. The transaction, which is expected to close in the fourth quarter, will result in annual reduction in rental expense of approximately $1.5 million. Management believes they will be able to obtain long-term financing, but the transaction is not conditioned on obtaining financing.



Conference Call Information



The company will host a conference call at 5:00 PM (ET) / 2:00 PM (PT) to discuss the quarterly financial results with the investment community. A live webcast of the event will be available on the Angie's List Investor Relations website at http://investor.angieslist.com/



A live domestic dial-in is available at (877) 380-5664 or (253) 237-1143 internationally. An audio replay will be available at (855) 859-2056 domestically or (404) 537-3406 internationally, using Conference ID 39662368 through October 31, 2012.



Live audio webcast of the presentations will be available on Angie's List Investor Relations website at http://investor.angieslist.com/



About Angie's List



Angie's List helps consumers have happy transactions with local service professionals in more than 550 categories of service, ranging from home improvement to health care. More than 1.5 million subscribers across the U.S. share their consumer experiences and use Angie's List to gain unlimited access to local ratings, exclusive discounts, the Angie's List magazine, the Angie's List complaint resolution service and information about how to make the most of their home improvement projects.



Non-GAAP Financial Measures



In addition to providing financial measurements based on generally accepted accounting principles in the United States (GAAP), Angie's List has disclosed in this press release financial information that has not been prepared in accordance with GAAP. This information includes non-GAAP Adjusted EBITDA, which Angie's List defines as earnings before interest, income taxes, depreciation, amortization, loss on debt extinguishment, and non-cash stock-based compensation. Angie's List uses Adjusted EBITDA internally in analyzing its financial results and has determined to disclose this measure to investors because it believes it will be useful to them, as a supplement to GAAP measures, in evaluating Angie's List's operating performance relative to its industry sector and competitors. Angie's List believes that the use of Adjusted EBITDA provides additional insight for investors to use in evaluation of ongoing operating results and trends. However, non-GAAP financial measures such as Adjusted EBITDA should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Angie's List has significant uses of cash flows, including capital expenditures and other contractual commitments, interest payments and income taxes that are not reflected in adjusted EBITDA. Adjusted EBITDA does not consider the potentially dilutive impact of issuing non-cash stock-based compensation to Angie's List's management and other employees. It should also be noted that other companies, including companies in the same industry, may calculate adjusted EBITDA in a different manner than Angie's List. Angie's List has provided a reconciliation of Adjusted EBITDA measure to the most directly comparable GAAP financial measure. 



Forward-Looking and Cautionary Statements



This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding expected revenue, future marketing expense and growth opportunities. These forward-looking statements are based on Angie's List's current assumptions, expectations and beliefs and involve substantial risks and uncertainties that may cause results, performance or achievement to materially differ from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: our ability to accurately measure and predict revenue per paid membership, membership acquisition costs or costs associated with servicing our members; our ability to protect our brand and maintain our reputation among consumers and local service providers; our ability to attract and retain local service providers to advertise on our service; our ability to increase our pricing on memberships and service provider contracts as we increase our market penetration; our ability to replicate our business model in our less penetrated markets; our success in converting consumers and local service providers into paid memberships and participating service providers; competitive factors; our ability to stay abreast of modified or new laws and regulations applying to our business, including those regarding sales or transaction taxes and privacy regulation; our ability to adequately protect our intellectual property; our ability to manage our growth; and general economic conditions worldwide.



Further information on these factors and other risks that may affect our business is included in filings we make with the Securities and Exchange Commission from time to time, including Angie's List's Annual Report on Form 10-K and its subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.



These documents are or will be available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at http://investor.angieslist.com. Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements in light of new information or future events.





































































































































































































Angie's List, Inc.

Condensed Consolidated Balance Sheet

(in thousands)

 

 

September 30,

December 31,

 

2012

2011

 

 (Unaudited)

 

Assets

 

 

Cash

$65,497

$88,607

Restricted cash

50

300

Accounts receivable, net

7,290

3,937

Prepaid expenses and other current assets

19,829

11,835

Total current assets

92,666

104,679

 

 

 

Property and equipment, net

5,384

3,883

Goodwill

415

415

Amortizable intangible assets, net

2,630

1,555

Deferred financing fees, net

694

866

Total assets

$101,789

$111,398

 

 

 

Liabilities and shareholders' deficit

 

Accounts payable

$9,418

$5,266

Accrued liabilities

23,118

10,532

Deferred membership revenue

27,718

17,153

Deferred advertising revenue

20,162

13,643

Total current liabilities

80,416

46,594

 

 

 

Long-term debt, including accrued interest

14,857

14,820

Deferred membership revenue, noncurrent

4,385

3,751

Deferred advertising revenue, noncurrent

260

239

Deferred income taxes

158

158

Total liabilities

100,076

65,562

 

 

 

Shareholders' equity:

 

 

Common stock

66

65

Additional paid-in-capital

247,150

235,950

Treasury stock

(23,719)

(23,719)

Accumulated deficit

(221,784)

(166,460)

Total shareholders' equity

1,713

45,836

Total liabilities and shareholders' equity

$101,789

$111,398





































































































































































































































































































 

Angie's List, Inc. 

Consolidated Statements of Operations 

(in thousands, except share and per share data) 

 

 

 

 

 

 

 

 

 

 

 

Three Months Ended September 30,

Nine Months Ended September 30,

 

2012

2011

2012

2011

 

(Unaudited)

(Unaudited)

Revenue

 

 

 

 

Membership 

$12,769

$9,109

$34,036

$24,082

Service provider 

29,253

14,899

75,584

38,512

Total revenue 

42,022

24,008

109,620

62,594

Operating expenses

 

 

 

 

Operations and support 

7,140

4,697

19,631

12,294

Selling 

16,240

8,736

42,974

22,392

Marketing 

26,088

18,760

71,316

47,991

Technology 

4,905

2,277

12,223

6,003

General and administrative 

5,669

4,365

17,420

12,730

Operating loss 

  (18,020)

  (14,827)

  (53,944)

  (38,816)

Interest expense 

467

712

1,380

2,519

Loss on debt extinguishment


1,830


1,830

Loss before income taxes 

  (18,487)

  (17,369)

  (55,324)

  (43,165)

Income tax expense 





Net loss 

$ (18,487)

$ (17,369)

$ (55,324)

$ (43,165)

Net loss per common share—basic and diluted 

$ (0.32)

$ (0.66)

$ (0.96)

$ (1.59)

 

 

 

 

 

Weighted average number of common shares outstanding—basic and diluted 

57,768,777

  26,141,678

57,167,929

27,125,491

 

 

 

 

 

Non-cash stock-based compensation

 

 

 

 

Technology

$225

$62

$563

$362

General and administrative

545

486

1,650

1,482

Total non-cash stock-based compensation

$770

$548

$2,213

$1,844

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reconciliation of adjusted EBITDA to net income:

 

 

 

 

Net loss:

$ (18,487)

$ (17,369)

$ (55,324)

$ (43,165)

Income tax





Interest expense

467

712

1,380

2,519

Depreciation and amortization

741

429

1,960

1,195

Loss on debt extinguishment


1,830


1,830

Non-cash stock-based compensation

770

548

2,213

1,844

Adjusted EBITDA loss

$ (16,509)

$ (13,850)

$ (49,771)

$ (35,777)

CONTACT: Investor Relations at Angie's List
888-619-2655
investorrelations@angieslist.com

Or

Brinlea Johnson or Allise Furlani
The Blueshirt Group for Angie's List
212-331-8424 or 212-331-8433
brinlea@blueshirtgroup.com or allise@blueshirtgroup.com

Page: 1


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