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Amazon unveils "paperwhite" e-reader, Fire still to come

US-AMAZON-FIRE:Amazon unveils "paperwhite" e-reader, Fire still to come

SANTA MONICA, California (Reuters) - Amazon.com Inc showed off the first of several Kindle gadgets expected to be unwrapped on Thursday, a back-lit "paperwhite" e-reader with a much sharper screen and longer battery life.

Chief Executive Officer Jeff Bezos, taking the stage at a launch event in Santa Monica, California, is expected to unveil later on Thursday the new Kindle Fire tablet, which takes aim at a market dominated by Apple Inc.

(Reporting By Lisa Richwine and Alistair Barr; Editing by Gerald E. McCormick)

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Related Keywords:US , AMAZON , FIRE

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