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Agent Link Publishes Free Marketing Reference Guide for Insurance Industry

  (October 05, 2012)

Tampa, FL (PRWEB) October 05, 2012

Agent Link, a full-service marketing and public relations firm serving insurance agents and insurance marketers has published a free reference guide, Effective Marketing for Real Results: A Reference Guide for the Intelligent Insurance Marketer.

In difficult financial times, many insurance companies tend to underspend on marketing, so as a firm dedicated to servicing the industrys agent recruitment needs, we developed this reference guide as a resource tool to educate our industry, said Senia Gramajo, president, Agent Link. Application of the marketing principles spelled out in this guide will increase your business because they are the same principles we follow on behalf of our clients, and we get results for them. These marketing concepts are applicable to every business, so we encourage anyone who has an interest in marketing to obtain this free resource.

Topics discussed in the marketing reference guide include multimedia marketing, market research, social media, online marketing, direct mail, graphic design, copywriting, calls to action, variable data printing, PURLS, web videos, and the importance of marketing consistency and marketing budgets. The comprehensive and concise guide Effective Marketing for Real Results: A Reference Guide for the Intelligent Insurance Marketer can be obtained by visiting

At a time when many insurance marketers sought innovative ways to keep their business afloat during the recession, Agent Link produced tens of thousands of leads for their clients who comprise both large and small insurance marketing organizations and insurance companies utilizing the multimedia marketing tools described in the reference guide. At the same time, their online publication, Agent eNews, became one of the leading educational resources for insurance agents in the U.S.

One marketing tool Agent Link released earlier in 2012SocialNetGear--allows users to get their names better known and circulated to prospective and active clients with a custom homepage containing their biography and links to their company websites and profiles on social media websites such as LinkedIn, Google+, Facebook, YouTube, Twitter and others. Social Netgear is exclusively available to insurance professionals through Agent Link.

About Agent Link:
Agent Link is a full-service insurance marketing and consulting firm serving insurance marketing organizations, insurance carriers, insurance agents and industry vendors. Using market research and with a team of experienced professionals, Agent Link offers a wide range of services and specializes in helping clients with their insurance agent recruitment through email marketing to insurance agents, direct marketing to insurance agents and telemarketing to insurance agents. The company also provides life insurance agent lists, annuity insurance agent lists and health insurance agent lists. Agent Link has been recognized for their campaigns integrating multimedia channels that deliver high-quality leads tailored to their clients needs so they can recruit quality agents. For more information, visit

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