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AdvoCare Foundation And Rich Froning Challenge DFW To Get Fit For A Good Cause While Raising Funds For Kids In Need At #GenerationFit

  (January 22, 2018)

DALLAS, Jan. 22, 2018 /PRNewswire/ --The AdvoCare Foundation, which focuses on ending childhood obesity and encouraging kids to live healthy lives, has challenged the public to raise awareness by taking part in its inaugural #GenerationFit workout event on February 3. Featuring four-time CrossFit Games Champion Rich Froning, the event will take place during the 25th Anniversary Celebration at AdvoCare's annual National Success School. Participants, including AdvoCare founding family members, Allison Levy, President of the AdvoCare Foundation Board of Directors and Executive Vice President at AdvoCare, and hundreds of AdvoCare Distributors, will power through Froning's special workout while helping the AdvoCare Foundation ensure the next generation is the fittest generation.

 (PRNewsfoto/AdvoCare Foundation)

"#GenerationFit offers a chance to take the first step with family and friends and incorporate fitness into a healthy lifestyle," said Froning. "I look forward to seeing the AdvoCare Distributors and others in the DFW community rally as we help the AdvoCare Foundation unite as Champions for Children."

The workout will begin at 6:15 a.m. with a friendly warm-up game of "Simon Says." Those interested in participating can register, make a donation or create a team by visiting Doors will open at 5:45 a.m. A minimum donation of $25 is required to participate, and those who meet designated giving levels will receive special incentives, including AdvoCare Foundation swag. Giving levels include:

  • $25 = Participation in the #GenerationFit workout event with Rich Froning
  • $35 = Participation in the event + an exclusive #GenerationFit shirt
  • $125 = Previous benefits + an exclusive #GenerationFit beanie
  • $525 = Previous benefits + an AdvoCare backpack filled with AdvoCare products
  • $2,500 = The VIP Experience: Previous benefits + A special area to work out and breakfast with Rich Froning. Donors who give (or raise) $2,500 will receive also Founders Circle benefits.

Proceeds from #GenerationFit will help the AdvoCare Foundation continue to support organizations across the country whose work focuses on helping children have access to nutritious food, health and wellness education, and activity programming in the communities that need it most. Beneficiaries for the 2017-2018 year include: Boys & Girls Clubs of Metro Atlanta, LA's Best (Los Angeles), Vetri Community Partnership (Philadelphia), REAL School Gardens (Dallas), C.H.O.I.C.E.S. Atlanta, YMCA (Dallas).

"Since its inception, the AdvoCare Foundation has been able to donate over $280,000 to non-profits across the country," said Allison Levy. "The #GenerationFit event allows us to kick off 2018 by lacing up our workout shoes and sweating for a purpose with fitness fanatics and novice athletes alike. With a goal to give one million dollars by 2020, together we will continue to contribute to helping children live safe, happy and healthy lives."

For more information about the AdvoCare Foundation, please visit

About the AdvoCare Foundation
The AdvoCare Foundation focuses on the impact of childhood obesity in an effort to help fulfill its larger mission to help all children be happy, healthy, and safe. The AdvoCare Foundation is attacking obesity by supporting organizations across the country whose work directly impacts the safety and health of children in need. With the help and generosity of the AdvoCare Foundation founders, our supporters and our communities, we've been able to make a huge impact in only a few years, and this is only the beginning. Our initial goal is to grant $1 million dollars by 2020 to support long-term solutions to help the next generation survive and thrive.

About Rich Froning
Rich Froning, Jr. is professional CrossFit athlete and AdvoCare endorser known for his accomplishments in the 2010, 2011, 2012, 2013, 2014, 2015, and 2016 CrossFit Games. He is the first person to win the title of "Fittest Man on Earth" four times with first place finishes in the 2011, 2012, 2013, and 2014 CrossFit Games. Froning owns and operates the affiliate gym CrossFit Mayhem, located in Cookeville, Tennessee, and is a member of the CrossFit Level 1 Seminar Staff.

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