32TEN Studios Hosts ?Don?t Text & Drive? PSA Produced by Jessen Productions
(November 15, 2012)
32TEN Studios recently hosted Jessen Productions, a local area production company, which just wrapped a nationally syndicated PSA as part of a "Don't Text and Drive" campaign, on behalf of the auto body industry.
Entitled "Text Crash," the :30 PSA spot shows a young woman texting while driving, which causes her to run a red light and crash into another vehicle. In the eerie-aftermath, against the wail of the approaching sirens, we hear the "ping" of an incoming text: a friend wondering where she is. The message "Please don't text and drive. We don't need the business that bad" then fades up, followed by the logo placement, for which each local area auto body shop sponsoring the PSA in their local community can advertise itself.
Writer/director Chuck Jessen of Jessen Productions, a tenant at 32TEN Studios, shot the actual car crash in the back lot of the studio, after determining that trying to stage a crash at an actual city intersection would be too involved and expensive. Having had shot the street-driving scenes previously, Jessen used a cable mechanism to crash the two vehicles together in the 32TEN backlot so no actors or crew would be put at risk and no traffic disruption would occur in the community.
"We were able to pull off the crash effect successfully, with the help of 32TEN's large green screen, as well as some skillful digital compositing and editing," said Jessen. "Without the involvement of 32TEN Studios, this crash-concept would have been too cost-prohibitive," Jessen added.
"Text Crash" is just the latest of 17 collision repair commercials produced by Jessen and licensed to auto body shops across the US and Canada through his marketing company, PreFab Ads
TEXT CRASH CREDITS:
Production company: Jessen Productions LLC, San Rafael, CA
Agency: PreFab Ads
Client: Blake's Auto Body and
11 Independent auto body shops across the U.S.
Writer/Director/Producer: Chuck Jessen
Director of Photography: Vance Piper
Key Gaffer: Ken Martini
Key Grip: Dan Shimer
Editors: Gerry Beyer, Daniel Cohen
Talent: Leah Sawick, Eldon Hodgin
Studio Facility: 32TEN Studios
About 32TEN Studios:
Launched in early 2012 by longtime entertainment industry leaders Tim Partridge and Greg Maloney, 32TEN Studios is a production services company offering digital and practical FX, as well as stage rentals, and whose facility was designed and first occupied by ILM. The company provides its services to producers of major motion pictures, independent films, TV programs, commercials, industrials, web content and multi-media projects.
32TEN Studios is located at 3210 Kerner Blvd., San Rafael, CA, 94901.
The phone is 800 717 3210, and the website is: www.32ten.com